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Speech Making Process Steps • • • • • • • • • Audience Analysis Determine Purpose Select/Narrow Topic Gather Support Materials Develop Central Idea Render Main Points Outline Rehearse Deliver Audience Analysis • Demographics—physical characteristics • Psychographics or attitudinal analysis—psychological characteristics Demographics • Age • Race, Ethnic background • Gender • Religion • Educational Level Attitudinal Analysis • Attitudes—likes, dislikes such as food, music, clothing • Values—right or wrong such as drinking • Beliefs—true or false such as God or Elvis Determine Purpose • To inform • To persuade • To Entertain Select/Narrow Topic • Relevant to: • Audience • Occasion • Speaker More Considerations • • • • • • Timely Amount of information available Can be done in time frame given Is NOT controversial Is not about sex, politics, religion Is something that can be explained easily Types of Informatives • Object • Idea • People, person • Event • Procedure • Can be sensed;concrete • Cannot be sensed;abstract • Noteworthy • General or specific • How to do something Type of Research • Primary—original • Secondary— existing • Interviews, experiments, surveys Books, magazines, Websites, tv shows Develop Central Idea • One complete, declarative sentence; one simple sentence Render Main Points • Two or more • Three is standard • How many is too many? Outline • Key word • Full Content • Combination of words, phrases, and sentences • Full sentences only Rehearse • • • • • In front of mirror In front of others Audio tape Video tape Positive visualization Deliver • Types of delivery • Manuscript • Impromptu • Written out and read • Written out and memorized • No preparation • Extemperaneous • Combination • Memorized Steps • • • • • • • • • Audience Analysis Determine Purpose Select/Narrow Topic Gather Support Materials Develop Central Idea Render Main Points Outline Rehearse Deliver
