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Data Analytics Competition and Objection Handling Agenda Microsoft Data Platform for Data Analytics 3 Harness the Power of a Complete Data Platform Faster Insights from Any Data Microsoft Big Data Solution Microsoft Azure HDInsight Service, a Big Data solution powered by Apache Hadoop™ • HDInsight makes Apache Hadoop available as a service in the cloud • Hadoop distribution with greater security, performance and ease of management • Breakthrough insights with the use of familiar tools such as PowerPivot for Excel, SSAS and SSRS • Updated on the latest Hadoop 2.2 Analytics Platform System (PDW vNext) delivers: • HDInsight on prem for Hadoop as part of the pre-built appliance alongside relational data with SQL Server PDW • Hadoop in APS is Enterprise ready – offers integration with System Center, Active Directory and Windows Failover Clustering • Ability to query Hadoop data and integrate with relational data in SQL Server PDW leveraging T-SQL language with PolyBase Hortonworks Data Platform For Windows delivers: • On-premises Hadoop distribution to self-deploy on own servers 6 6 Comparison and Selling Approach Per Vendor How to Sell in a Competitive Situation 7 What is Oracle Exadata Database Machine? Oracle Exadata Database Machine Microsoft Advantages ● Runs all types of database workloads including online transaction processing, data warehousing, and consolidation ● Optimized: workload-specific appliances and reference architectures (RAs) for more targeted performance ● High performance with industry standard hardware ● Agile: lower risk and meet business needs through choice of appliance or proven RAs ● SmartScan and Smart Flash Cache ● Better price/ performance characteristics ● Hybrid Columnar Compression: 5-15x data compression ● Runs on any commodity hardware ● Ties customers to Sun hardware ● Option for hybrid solution ● Higher price range ● Analytics Platform System: All processing happens in parallel compute nodes. Two tiers, DRAM and disk. ● In-memory Columnstore, 10-100x DW query performance What is Oracle Exalytics In-Memory Machine? Exalytics In-Memory Machine Microsoft Advantages ● Engineered system that provides an optimized hardware and software configuration ● End-to-end BI tool including in-memory database technology ● Designed for large and complex analytics workloads ● Self-service BI ● In-memory database technology ● No need to purchase and learn a separate tool ● Exalytics adds on hardware-specific optimizations to Oracle Business Intelligence Enterprise Edition (OBIEE) ● Interoperability with Microsoft and non-Microsoft tool ● OBIEE is primarily used for static reporting ● Polybase allows native query across the Analytics Platform System What is Oracle Big Data Appliance? Oracle Big Data Appliance Microsoft Advantages ● Delivers Hadoop based on Cloudera with Optimized Hardware ● Provides enterprise-class security through integration of Hadoop with Active Directory ● No T-SQL integrated querying tool – leverages Cloudera Impala which just works for querying Hadoop data ● HDInsight makes Apache Hadoop available as a service in the cloud ● Also available in cloud What is Oracle Database 12c? Oracle Database 12c Microsoft Advantages ● Available on a choice of platforms ● The SQL Server data platform provides mission-critical performance, faster insights from any data, and platform for hybrid cloud ● Simplifies the process of consolidating databases onto the cloud ● Enabling customers to manage many databases as one without changing their applications ● Benefit customers deploying private database clouds ● To manage big data and data warehouse workloads ● Offers on-premise and public cloud solutions, including hybrid solutions ● End-to-end in-memory offering that spans OLTP, DW, and BI ● Lower total cost of ownership (TCO) and license cost What is SAP HANA? SAP HANA Microsoft Advantages ● In-memory database software ● Optimized in-memory solution for all workloads ● Database plus pre-configured hardware ● Familiar environment ● Costs don’t scale well with data growth ● Ability to use existing hardware ● Easy to scale from desktop to datacenters ● Ease of adoption ● Fast time to value What is SAP Sybase IQ? SAP Sybase IQ Microsoft Advantages ● Dashboards, ad-hoc web queries, reporting, OLAP, and data integration ● SQL Server in-memory data warehousing ColumnStore capabilities ● Encryption, authentication, authorization, and auditing features for data security ● SQL Server is least vulnerable database (see slide 39) ● Four different techniques to integrate Hadoop data and analysis ● Fast data streaming ● Sybase Big Data solution is not available in the cloud ● Does not support programming languages, such as Pig or Hive ● Available both in the cloud and on-premise, including hybrid ● HDInsight supports Pig, and Hive programming languages What is SAP BusinessObjects? SAP BusinessObjects Microsoft Advantages ● Top strengths: reporting and ad hoc query functionality6 ● Power BI for Office 365 offers a cloud-based BI environment and self-service BI capabilities ● Major release for SAP in the BI domain ● Enables sharing insights, collaborate and access reports, virtually from anywhere ● Platform agnostic ● BI positioned as a feature of a typical SAP deployment ● Frequent changes in pricing and contracting models ● Relatively longer lead time to create reports ● Complete BI solution, interoperating with Microsoft and non-Microsoft products ● Favorable price/performance ratio What is SAP Lumira? SAP Lumira Microsoft Advantages ● Connect to your data – big and small – and blend multiple data sources in the same view ● Power BI: Self-service BI with the familiarity of Office ● Interactive maps and geolocations ● Q&A in Power BI helps create ad hoc reports ● Self-service BI in the cloud ● Learning curve to use a new tool ● Additional investment to purchase a separate tool ● Part of SQL Server 2014 offering without additional cost ● 3-D storytelling through Power Map What is IBM Cognos? IBM Cognos Microsoft Advantages ● Combines data mining and BI ● Power BI ● IBM Business Analytics Optimization unit ● User-friendly BI with familiar tools ● Some concerns about performance and ease of use ● Full range of features ● Higher costs ● Complete data analytics solution for lower cost What is IBM PureData System for Analytics? IBM PureData System Microsoft Advantages ● High-performance data warehouse appliances ● Analytics Platform System delivers on-premise Hadoop distribution in a pre-built appliance ● Proprietary hardware ● Limited support for mixed workloads ● No in-memory solution ● Higher total cost ● Value: Highly favourable price/ performance ratio ● Flexibility: Choice of hardware and choice of appliance or proven RAs ● Support for mixed workloads as SQL Server supports indexes What are IBM Big Data Solutions? IBM Big Data Solutions Microsoft Advantages ● IBM PureData for Hadoop integrates InfoSphere BigInsights & DB2 BLU Acceleration into appliance ● Microsoft provides Microsoft Azure HDInsight Service, a Big Data solution powered by Apache Hadoop ● Heavy reliance on IBM Global Services or partners ● Microsoft Azure Marketplace provides access to thirdparty data or applications for integration into Big Data solutions ● No access to third-party data or applications for integration into Big Data solutions What is Tableau? Tableau Microsoft Advantages ● Drag and drop dashboard creation ● Excel and Power BI for Office 365 ● Multi-platform availability ● Excel is the most commonly used analytical tool for business users ● Largely departmentally deployed ● Lacks broader BI platform capabilities ● Self-service business intelligence combined with Data Stewardship and IT management ● Limited but expanding international presence ● Leverages how we work: search and natural language ● Higher TCO especially for broader roll-out What is QlikView? QlikView™ Microsoft Advantages ● Ease of use, interactive dashboards ● Excel and Power BI for Office 365 ● Big Data analysis with 100% in-memory architecture ● Excel is the most commonly used analytical tool for business users ● More appropriate for departmental use ● Cost of software can be a barrier to broader deployment ● Report development time might take longer ● Self-service business intelligence combined with Data Stewardship and IT management ● Leverages how we work: search and natural language What is Amazon Web Services? Amazon Web Services™ Microsoft Advantages ● Charging only for the Hadoop instances and storage ● Azure and the services it provides for database, such as the Microsoft Azure SQL Database, SQL Server in Microsoft Azure Virtual Machine, and Microsoft Azure HDInsight Service ● No need to manage or tune Hadoop clusters ● Amazon is not available as an appliance ● Database service products: Amazon Relational Database Service (RDS) and Amazon DynamoDB ● Choice between on-premises or Cloud-based solution, while Amazon only provides Cloud solution What is Teradata Data Warehouse Appliance? Teradata™ DW Appliance Microsoft Advantages ● Appliances for big data analytics ● Analytics Platform System ● Locks their customers to proprietary hardware ● Pre-built appliance ● Lack of integrated BI tools ● Modern data warehousing ● Centralized architecture - hard to adapt as DW grows ● Works with Microsoft and non-Microsoft products ● High cost - up to $10M per deployment Some Myths and How to Dispel Them Myth: ”But SAP and Oracle have in-memory technologies.” Suggested answer: Microsoft has built-in memory OLTP, data warehousing, and BI in SQL Server 2014 that can easily work with existing applications on commodity hardware and analyse data of all types as fast as competing in-memory offerings. Myth: ”Excel tables are pretty old-fashioned.” Suggested answer: With Excel you can now discover, analyze, and visualize data like never before to find valuable business insights. Work with big or small data. Leverage interactive visualization and 3D geospatial analysis. Myth: ”Microsoft’s BI is only meant for the Microsoft stack.” Suggested answer: Microsoft BI can interoperate with non-Microsoft products. For example, SQL Server 2012 Reporting Services is designed to provide out-of-the-box support for both Oracle and Hyperion Essbase. Myth: ”Microsoft does not offer vertical or line of business BI analytic applications.” Suggested answer: Microsoft BI has a broad ecosystem of SI partners that have the industry/vertical expertise. Data Analytics Why Go with Microsoft 24 Top Six Reasons to Choose Microsoft for Data Analytics Easy access to data, big & small Powerful, familiar BI tools for everyone Complete data platform, including both DW and BI Leader in the BI Industry Security and compliance Resources SQL Server website http://www.microsoft.com/en-us/sqlserver/product-info/top-twelve.aspx Why Microsoft website www.whymicrosoft.com