Download Corinne Gendron

Sustainable development: a need for social and
organizational innovation or why TMEC is
essential?
Corinne Gendron
Chaire de responsabilité sociale et
de développement durable-UQAM
PLENARY SESSION How to improve innovation: the
technicomanagerial entrepreneurial culture (TMEC),
NCE, 5-7 december 2011
Sustainable development and
environnemental crisis as new
parameters for business activities
- New costs
- Business opportunities
- New expectations
Disconnection between economic and
social development
We experience today a new economic model
based on the rejection of the Smith hypothesis
as legitimacy principle.
– Business has responsibilities in addition to its
economic mission
– Business can (must) embrace a general interest
mission
– Business sphere is not independent from social and
environmental materiality and dynamic
Business and society in a new
social dialogue dynamic
Social responsibility mechanisms as stakeholder
dialogue
– New forum for dialogue and debate
– Forum which articulate themselves with a remodeled
regulatory process (governance)
– Social and environmental performance reports
addressed to stakeholders
The call for social responsibility is a
symptom of several profound
transformations
CSR seams a symptom of :
– The breaking of the compromise underlying the
capitalist business
– Resulting from the growing gap between businesses as
production structure and the transforming development
model towards sustainable development
– Weakening of business legitimacy as private social
institution
Innovation for organization/business
in post-ecologist societies
Institutional transformations already take place
• Discussion about governance structure of the
firm and formal participation of stakeholders
• Participation of social movements to corporate
evaluation and market political structuration
Innovation for
organization/business in postecologist societies
• New arena of social dialogue with a new
generation of procedural legislation
• Use of economic dynamic and institutions by
social movements
Innovation for organization/business
in post-ecologist societies
• Emergence of new actors (NMSÉ and social
rating agency)
• a posteriori regulation (after a social
compromise has been reached)
• Environmental accounting
Innovation for
organization/business in postecologist societies
To conclude
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The environment as a new parameter
Social dialogue intrinsic to business activities
The need to repond to new expectations
Until these expectations changes into rules and
economic parameters.