Download m8kmvalue-creation - Website Staff UI

Universitas Indonesia
Dasar Kompetisi
P
E
R
DAYA
SAING
OTAK
ORGANISASI
YANG CERDAS
M
I
INOVASI
ORGANISASI
YANG INOVATIF
N
T
A
ORGANISASI YANG FLEKSIBEL
PILIHAN
FLEXIBLE
COMPANY
A
N
KUALITAS
ORGANISASI YANG
QUALITY
COMPANY
BERKUALITAS
P
A
S
ORGANISASI YANG
EFFICIENT
EFISIEN
COMPANY
BIAYA
A
R
TAHUN
60-an
70-an
80-an
90-an
2000 - an
Universitas Indonesia
What are
you deeply
passionate
about?
GOOD is not enough, you
have to be GREAT
“Good is the enemy of Great.”
What can
you be best
in the world
at?
What drives
your resource
engine?
Universitas Indonesia
Creative Thinking
The Strategic Group, 2006
Universitas Indonesia
The Challenge
Universitas Indonesia
Importance of creativity
• APPLE - Think Different campaign and atmosphere
• PALM – Failing business and issues
• IDEO – business based on creative ideas
How the mind Works
• Subconscious works
 take your mind out of a think
 Go for a walk
 Inspiration
• Free Association
 Random and non-random links (create a random event)
 Mind is good at making connection and association
stimulating ideas and allow to explore your mind
 use mind-mapping
 dimensional nature of brain
• Filter and patterns
 Filter and Pattern (benefit of mind ‘games’ and methods;
problem with the way the mind is structured/defence)
Learning how to be creative
- Methods not for everyone
- Choose what works for you
- Different kinds of people
Listeners
Readers
Visual
- Truth - Know where you are today
- Dare to Dream - Visualization
- Enjoy the Process
- Small steps are very productive and it's easier!
Universitas Indonesia
Ideas
Universitas Indonesia
GENERATE
• Mind mapping
- associative power and visualization
- Helps to organize your information and
map what’s in your mind
• Brainstorming, etc
- generic term for idea generation and
evaluation in group setting
EVALUATE
• Quality of ideas (rank order)
• Objective review (Six Thinking Hats)
 encourage lateral thinking
 Various perspective
 No time for egos, fast meeting
Universitas Indonesia
Tools
A small group of people <7
Universitas Indonesia
Next Steps
Universitas Indonesia
Homework
Do something new or different today!
Additional Reading
Six Thinking Hats - Edward De Bono
The Mindmap Book - Tony Buzan
Applied Imagination - Alex Osborne
Universitas Indonesia
Universitas Indonesia
Era Feudal Society (akses
terhadap tanah):
Eksploitasi sumberdaya alam,
dan teknologi untuk proses
produksi, perdagangan
Era Capital Society (akses terhadap
modal)
Eksploitasi tenaga buruh, dan teknologi
untuk maksud mengembangkan komoditi
dan aset lainnya
Era Knowledge Society (akses terhadap
pengetahuan)
Pikiran yang sistematis, inovasi dan
pengetahuan yang dapat memberikan nilai
tambah perusahaan melalui satu kreasi dalam
basis organisasi pembelajaran
Universitas Indonesia
Universitas Indonesia
Universitas Indonesia
Peningkatan Social Capital
Otomatis Meningkatkan
Kapasitas Creating Value
Universitas Indonesia
TWO TYPES OF KNOWLEDGE
Tacit Knowledge
(Subjective)
Knowledge of experience
(body)
Simultaneous knowledge
(here and now)
Analog knowledge
(practice)
Explicit Knowledge
(Objective)
Knowledge of rationality
(mind)
Sequential knowledge
(there and them)
Digital knowledge (theory)
Nonaka and Hirotaka, The Knowledge Creating Company, 1995
Universitas Indonesia
CONTENTS OF KNOWLEDGE
CREATED BY FOUR MODES
Tacit Knowledge
Tacit
Knowledge
to
Explicit Knowledge
(Socialization)
(Externalization)
SYMPATHIZED
KNOWLEDGE
CONCEPTUAL
KNOWLEDGE
(Internalization)
(Combination)
OPERATIONAL
KNOWLEDGE
SYSTEMIC
KNOWLEDGE
from
Explicit
Knowledge
Universitas Indonesia
Spiral of Organizational Knowledge Creation
Epistemological
dimension
Externalization
Explisit
knowledge
Combination
Socialization
Tacit
knowledge
Internalization
Individual
Group
Organization
InterOrganization
Epistemologic
dimension
Knowledge level
Universitas Indonesia
Five-Phase Model of the Organizational KnowledgeCreation Process
Enabling Condition
Interaction
Autonomy
Fluctuation/ Creative chaos
Redundancy
Requisite variety
Tacit knowledge in
organization
Socialization
Externalization
Sharing tacit
knowledge
Creating
concept
Explicit knowledge in
organization
Combination
Justifying
concept
Building an
Archetype
Crossleveling
knowledge
Internalization
Market
Tacit
From
knowledge
collaborating
organization
From users
Internalization by users
Explicit knowledge as
advertisements, patents, product
and/or services
Universitas Indonesia
Sense Making
Shared meanings
Knowledge
Creating
New Knowledge,
Capabilities
Decision
Making
Dual-Directed
Adaptive Behavior
Universitas Indonesia
THE LINK BETWEEN KNOWLEDGE MANAGEMENT AND CUSTOMER VALUE
Generating Captures
Storing/Sharing
Applying
Cost Savings
Explicit
Knowledge
Structured Data
Unstructured Data
Transforming
Realizing Value
Value Net
Environment
Knowledge
Management
System
Tacit
Knowledge
People:
•Experiences
•Insight
•Collaborative Innovation
Customer Sales
& Service
Customer Service
Productivity
Product Development
& Marketing
Innovation
Intellectual
Capital Retention
Strategic Business
Decisions
Speed
Employee Skills
Retention
Organizational
Learning
Source: Knowledge Management, Paul R. Gamble & John Blackwell, 2001:44
Universitas Indonesia
Knowledge creation
Continuous innovation
Competitive advantage
Universitas Indonesia
The case of Barbie
Teenager
Baby dolls market
To
feel
as...
New category
=
Doll varieties
Universitas Indonesia
Contoh buku-buku tentang
trend masa depan manajemen
berbasis pengetahuan
Universitas Indonesia
Farmasi
Daun
Pakan Ternak
Pangan Manusia
S
I
N
G
K
O
N
G
Etanol
Pangan
Charcoal
Kreasi/Bunga kering
Batang
Tepung Tape
Briquet
pangan
Papan Partikel
Pellet/Pakan
Ternak
Tepung Singkong
Kulit
Keripik
Pakar Ternak
Tepung
Roti Casabe
Meal Farina
Milk Makanan
Fou Fou African Dish
Agbelima
Hasil Olahan
Tapioka
Pearl/Flakes
Umbi
Tape Ketela
Gula
Daging
Gaplek
Pati Modifikasi
Pati
Teknologi
Baru Protein
(Protein Sel
Tunggal)
Fermentasi
Alkohol/
Etanol
Asam Sitrat
Asam Laktat
Glukosa
Fruktosa
Sukrosa
Maltosa Sirup
Monosodium
Glutamat
Kertas Adhesives
Urea Formaidehyde
Resin
Coadjuvant
Tepung Pasta
Aceto
Cyanohydri
C
n uk
Bahan Bakar
a
Motor
Daun
Pucuk Daun
Keranjang Sampah
Manggar Kelapa
Topi
Tuba
Pelepah Kering
Minyak Goreng
Kipas
Cuka
Kelapa
Pengganti
Dekstora
Cat
Gliserin
Manisan Serutan
Kelapa
Krim Rambut
Minyak
Rambut
Buah Kelapa
Biskuit
Shampo
Margarin
Tepung Santan
Arang
Karbon Aktif
Batako Pres
Ikat Pinggang
Isolator
Obat Nyamuk
Karpet
Pewarna Batik
Batang Kelapa
Tempat Buah
Papan
Akar
Bahan Obat-obatan
Universitas Indonesia
Universitas Indonesia
Universitas Indonesia
Universitas Indonesia
Ada berapa segitiga
yang terbentuk dalam
gambar ini ?
Universitas Indonesia
ADA BERAPA SEGITIGA DALAM GAMBAR INI?
E
J
F
G
A
H
B
D
I
C
Universitas Indonesia
LATIHAN LATERAL THINKING
(BERPIKIR OUT OF THE BOX)
?
?
………..
………..
?
………..
Di dalam
bekerja di
kantor, apa
saja gunanya
PENSIL?
?
………..
?
………..
?
………..
?
?
………..
………..
Universitas Indonesia
Latihan
Product/Service line apa lagi yang dapat dikembangkan dan dapat memberikan
pendapatan signifikan (kontribusi minimal 5% dari gross revenue after tax) bagi
perusahaan dalam waktu singkat (kurang dari satu tahun)
Brainstorming
1.
2.
3.
4.
5.
6.
7.
……………………………. a.
……………………………. b.
……………………………. c.
…………………………….
…………………………….
…………………………….
…………………………….
generic term for idea generation
and evaluation in group setting
Rank Order
…………………………..
…………………………..
…………………………..
Review
Objectives
i.
ii.
………………………….
………………………….
Quality of ideas
Universitas Indonesia