Download ESC-10031 Greening Business: Employability and Sustainability

Greening Business: An
online teaching resource
Session 8: Purchasing
Suggested session outline
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
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• These slides were last updated in February 2010
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
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Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Session outline
1. Why purchasing is
important
2. What considerations
should be taken into
account in purchasing
decisions
Purchasing cuts across some of the
topics already covered: waste,
transport, company image
3. Implementing more
sustainable purchasing
strategies
(Photos: Stephen Whitfield)
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
The role of purchasing
Financial criteria have traditionally
been the main influence on purchasing
policies, this doesn’t have to be the
case… (Source: yomanimus (flickr.com))
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Company
image
Generating
new markets
Protection in
future markets
Why are purchasing
decisions important?
PURCHASING
Opportunities
for cost
reduction
Consumer
requirements
Some of the reasons to consider
environmental/sustainability issues in
in purchasing decisions
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
PICK ME!
Barriers to more
sustainable
purchasing decisions
In purchasing decisions… money
talks
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Purchasing and waste
Buying too much can lead to more waste
(Source: Samuel Mann (flickr.com))
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Purchasing and
transport
Purchasing in bulk can reduce transport
costs (Source: JasonRogersFooDogGiraffeeBee
(flickr.com))
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Case study: The power
of purchasing –
organic cotton
There is a growing demand for organic
cotton products
(Source: theogeo (flickr.com))
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Life Cycle Analysis in purchasing decisions
•
The whole supply chain needs to be considered (see Session 3)
Waste by-products
(toxicity?)
Waste by-products
(toxicity?)
Waste by-products
(toxicity?)
Raw materials
(mining practices?
labour?)
Manufacture
(labour issues?
energy costs?)
Raw materials
(sustainable
source?)
Examples of some life cycle/supply
chain considerations
Product
Product use
(energy use?
emissions?
Disposal/waste
(toxicity?)
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
SUSTAINABLE
Economic
prosperity
Environmental
quality
Further considerations
in purchasing
decisions
Social justice
The three ‘pillars’ of sustainable
development – these should all be
embedded into purchasing decisions
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Sustainable certification
schemes
Examples of certification schemes that
can help inform purchasing decisions
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Strategies for implementing a
sustainable procurement
culture
Locally-sourced and organic food
maybe part of your purchasing
criteria (Photo: Centre for Alternative
Technology, Zoe Robinson)
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
A green claim should be…
A green claim should
not…
Truthful, accurate and able to
be substantiated
Be vague or ambiguous
Relevant to the product and
environment
Imply that it commands
universal acceptance
Clear about what the claim
refers to
Imply more than it actually
covers
Explicit about the meaning of
any symbol (e.g. a company’s
own ‘green’ symbol)
Make comparisons unless it is
clear, specific and relevant
(e.g. ‘is better for the
environment’ needs further
qualification)
In plain language and in line
with standard definitions
Imply that a product/service is
exceptional if it is based on
standard practice (i.e. doesn’t
contain a substance that is
already banned)
Green claims code
Use language that exaggerates
the advantages of the feature
Imply endorsement by an
external organisation if it has
not been
In purchasing decisions beware of ‘greenwash’
Examples from ‘The Green claims code’
(Source: Defra, 1998)
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness
Further resources and references
Green claims code
http://www.defra.gov.uk/environment/busin
ess/marketing/glc/code.htm
Organic Exchange (undated)
http://www.organicexchange.org/brand.php
?t=b2c&b=nike
Dr Zoe Robinson, Keele University, [email protected]
Greening Business: An online teaching resource. www.esci.keele.ac.uk/greeningbusiness