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Culture vs. Society Culture vs. Society Shared products of human groups Culture vs. Society Shared products of human groups A group of people that happen to live in a geographic area. Material Culture Material Culture Nonmaterial Culture Components of Culture Symbols Gesture, image, sound, physical object or event that represents something. Symbols Gesture, image, sound, physical object or event that represents something. Language Organization of written or spoken words. Language Organization of written or spoken words. Values Shared beliefs about what is good and bad, right and wrong. Values Shared beliefs about what is good and bad, right and wrong. Norms Shared rules of conduct that tell people how to act in a given situation. Norms Shared rules of conduct that tell people how to act in a given situation. Folkways Norms Shared rules of conduct that tell people how to act in a given situation. Folkways Mores