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Monopolistic competition and oligopoly Monopolistic competition • • • • Many firms compete in open market Products are similar but not identical Low barriers to entry Some control over prices Monopolistic competition is like a modified type of perfect competition with differences in products Product differentiation is the key difference Firms under monopolistic competition try not to compete on price alonenonprice compeititon • Different physical characteristics- size, shape, color, texture, taste • Location or availability • Service level • Advertising, image, status Oligopoly • Market dominated by a few large, profitable firms- 4 largest firms produce at least 70-80% of output • Some variety of products • High barriers to entry • Have some control over prices Oligopolies exist • Usually because of significant barriers to entry (auto industry or steel industry) • Economies of scale Oligopolistic firms can illegally work together to set prices and bar competing firms from entering the market • Price leadership- price increases and cuts followed by others • Collusion- agreement to set prices and production levels (price fixing) • Cartels-agreement by a formal organization of producers to set prices and production OPEC Regulation and Deregulation • Markets dominated by one or a few large firms tend to have higher prices and lower output than competitive markets • Mergers and cartels can lead to anticompetitive behavior • Predatory pricing-setting market prices below costs for the short term to drive competitors out of business Predatory pricing Antitrust legislation • Trust- illegal grouping of companies that discourage competition • Sherman Antitrust Act- outlaws mergers and monopolies that limit trade • Clayton Antitrust Act- outlaws practices that limit competition or lead to monopoly Regulating anticompetitive business practices Breaking up monopolies Breaking up monopolies Blocking mergers Deregulation Analysis of deregulation • Has led to lower prices and less red tape • Safety issues and business practices may be questionable • Many mergers have followed, leading to a less competitive environment