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Put the Brakes on Fatalities Day Drive as if your life depends on it. www.brakesonfatalities.org What is “Put the Brakes on Fatalities Day?” A national initiative that focuses on reducing the number of tragic fatalities on U.S. roadways by improving our roadways, our vehicles, and basic driver behavior. A day that involves all individuals, public and private agencies/organizations in one common goal: achieving zero traffic fatalities. Put the Brakes on Fatalities Day is held on October 10 each year. How did it get started? Two engineers, Larry Emig, P.E. and Mel Larsen, P.E. created the Put the Brakes on Fatalities Day concept several years ago. A coalition of national engineering, highway, and safety organizations was formed to promote and encourage this day of awareness. The coalition supports states, local municipalities, and individuals who are interested in adopting their own programs and events to support Put the Brakes on Fatalities Day. Who’s involved? AAA American Association of Motor Vehicle Administrators American Association of State Highway and Transportation Officials American Public Health Association American Road and Transportation Builders Association Associated General Contractors CH2M Hill Commercial Vehicle Safety Alliance Governors Highway Safety Association Koch Performance Roads National Academy of Forensic Engineers National Association of County Engineers National Society of Professional Engineers Network of Employers for Traffic Safety Partnership for Prevention Roadway Safety Foundation The Road Information Program U.S. Department of Transportation Federal Highway Administration U.S. Department of Transportation Federal Motor Carrier Safety Administration U.S. Department of Transportation National Highway Traffic Safety Administration U.S. Navel Safety Center Our Message We can reduce fatalities on our nations roadways by focusing on the three pillars of road safety: Driver behavior Vehicle equipment, design, and maintenance Roadway design, signage, and improvements Delivering Our Message Support Put the Brakes on Fatalities Day: Build a coalition to help outreach activity Host an event in your local community or organization Encourage your governor/mayor/state legislature to proclaim October 10 as Put the Brakes on Fatalities Day! Target the media through editorial pages, press releases, and radio and television public service announcements Activities - Outreach Promote public service announcements on the radio or TV Bumper Stickers Posters Signs on buses Write an editorial to newspaper Send out press releases Activities - Fantastic Events Host a Press Conference Heath/Safety Fair with safety simulations, demonstrations, speakers, contests for kids... Visit schools Fundraisers Walk for awareness Host a town meeting Activities - Proclamations In 2003, Proclamations were signed by Governors in 13 states: Arkansas Colorado Florida Kansas Louisiana North Carolina Ohio Oklahoma Pennsylvania South Carolina Texas Virginia Wyoming Governor Mike Huckabee from Arkansas signed a proclamation declaring October 10, 2003 Put the Brakes on Fatalities Day! Goals for the future Sponsorship Development – Obtain funding to develop and create marketing materials, promotional booths at expos, and maintain web site Public Relations – Develop a press kit Government Relations – Push proclamations and model resolutions at the state and national levels Virginia Statistics Traffic Fatalities in Virginia 1997 1998 1999 2000 2001 2002 984 935 877 930 935 914 These statistics were compiled from data from the U.S. Census Bureau, The Road Information Program, the Federal Highway Administration and the National Highway Traffic Safety Foundation. Reality Check 5,575 people have lost their lives on Virginia roadways in the past six years… What will you do? Questions? Spread the word and Put the Brakes on Fatalities Contact [email protected] or visit www.brakesonfatalities.org for more information.