Download Marketing Plan for 2011 ~ 12 Sources of Contamination Water

The Secret of
Staying Healthy
The Magic of Two Drops!
TARA
Marketing Plan for 2011 ~ 12
Water Problems in India
Each year, from water-borne diseases:
• Over 3 crore people get sick
• 15 Lakh children die
more than
AIDS + malaria + measles!
Enormous
 Human Distress
 Medical Costs
 Loss of Family Income
 Harm to Nation’s Future
Marketing Plan for 2011 ~ 12
What is contaminated water?
Water that contains:
 Bacteria
 Virus
 Insects
 Dirt particles
Marketing Plan for 2011 ~ 12
Sources of Contamination
Water source used by animals
Water body used for dumping wastes
Marketing Plan for 2011 ~ 12
Sources of Contamination
Defecation near water source
Using dirty hands to handle water
Marketing Plan for 2011 ~ 12
Water Borne Diseases
Diarrhea
Cholera
Typhoid
Dysentery
Marketing Plan for 2011 ~ 12
Water Quality Testing
Even when colour and
odour of water appear to
be all right, use Aquacheck
vials occasionally to test
for invisible bacteria:
Marketing Plan for 2011 ~ 12
Existing Solutions
Reliable solutions are not affordable
and
Affordable solutions are not reliable
 Boiling:


Expensive, time consuming
Indoor air pollution
 Water Filters:


Too expensive
Spare parts not easily available
 Chlorine tablets:


Smells bad, tastes worse
Not easily available
Marketing Plan for 2011 ~ 12
Solution – Aqua+
Aqua+ is a scientifically formulated SWISS solution to
purify water that is both
AFFORDABLE and RELIABLE
 50ml bottle of liquid chlorine (chemical name:
Sodium Hypochlorite Solution)
 MRP: Rs 42 per bottle
 Each bottle purifies 500 litres of water
(Enough for 1 month for family of 5 members)
 Shelf life is 6 months from date of manufacturing
 Clear instructions in English and Hindi
Marketing Plan for 2011 ~ 12
Do’s
Add right amount of Aqua+, mix
the water properly
Keep Aqua+ out of reach of
children
Marketing Plan for 2011 ~ 12
Don’ts
Do not add more Aqua+ than the
specified dosage
Do not use dirty buckets to
store water
Marketing Plan for 2011 ~ 12
Other Features of Aqua+
Does not change the
taste of water
Safe to use.
Does not have sideeffects
Treated water can
be refrigerated
Marketing Plan for 2011 ~ 12
Why Aqua+?
To ensure good
health of your
children and family
Reliable,
affordable and
easy to use
To go to work
regularly and earn
more money
Aqua+ does not
change the taste of
water
Drink Safely, Stay
Healthy !