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APEC Communications & Public Affairs 15th ATCWG Meeting 3 March 2011 APEC Secretariat Focus on fora communications Senior Officials’ Meeting (SOM) • Success stories from fora SOM Steering Committee on Economic and Technical Cooperation (SCE) • FotC on Sub-fora Accountability and Communications Updating Chair/Lead Shepherd Guidelines Budget and Management Committee (BMC) • Project Overseers provide project outcomes within 4 weeks for better internal information and publication on fora webpage Promoting APEC Communications services • Draft/distribute news releases • Organise interviews • Feature work on APEC website and APEC Bulletin • Develop feature stories on events • Design and publish informational booklets • Offer Website templates and hosting Case study: Policy Support Unit The Results 250 news service providers globally 1 million households in the region 280 million households worldwide The Results “APEC as good as a free trade area” APEC Products • Symbol of specialised knowledge • Springboard for marketing opportunities • Tangible product for stakeholders APEC Products • Become a spokesperson for the ECSG • Write and publish in journals / newspapers / magazines • Gain greater media attention Communications Strategy Planning an effective communications strategy • Review current situation • Identify Objectives • Who is our Audience? • What is our Message? • How to fund? Resources (Human/Capital) • Identify Mediums (Internet/Publication) • Brand our product • Develop Timeline • Monitor progress www.apec.org APEC iPhone App Contact For more information, contact: Thanawat Sirikul Program Director [email protected] Michael Chapnick Director (Communications and Public Affairs) [email protected] Project Management Update SOM2 & related meetings, May 2011 Prepared by APEC Project Management Unit Approval Session 2, 2011 • 52 Concept Notes submitted, requesting over US$7.5 million • 42 projects & concept notes approved to the value of US$3,947,643: - OA: 6 projects valued at US$573,190 - TILF: 16 projects valued at US$1,285,127 - ASF: 20 projects valued at US$2,089,326 • Deadlines for proposals: - June 3 (approval notification: June 16); or - June 17 (approval notification: July 7) Approval Session 3, 2011 Deadlines: • Session 3 Concept Note: 29 September - midnight Singapore time (GMT +8) • By this time, you must have: – Forum endorsement & ranking – Sufficient co-sponsors • Submit Concept Notes to Program Directors via email. •Program Directors send Concept Notes to PMU. What funds are available? Fund OA Funds Available for Session 2 Funds Available for Session 3 607,439 607,439 TILF 1,632,205 1,632,205 ASF – General 1,832,321 1,832,322 166,195 166,194 1,036,995 1,036,996 143,712 143,713 31,408 31,407 ASF- Energy Efficiency 2,115,942 2,115,942 Sub-total for ASF 5,326,573 5,326,574 Total for OA, TILF, ASF 7,566,217 7,566,218 ASF - Human Security ASF - Avian Influenza ASF - TFAP II ASF – Technology *Figures are correct as of 1 May 2011 ** All figures are USD Approval process Group endorses concept notes Committees and SFOM use the 2011 Funding Criteria to rank & prioritise notes Highest priority notes that can be funded are expanded into full proposals Satisfactory quality proposals recommended to BMC for approval Project Implementation Phase • Projects completed within two financial years • Projects must be implemented in line with the Guidebook on APEC Projects • Monitoring reports (mandatory) submitted at 6 month intervals within a calendar year: – 1 February – 1 August next due 1 August 2011 • Completion report (mandatory) submitted within 2 months of project completion Procedural Updates – BMC 2 • Concept Note Cap: The amount requested in a Concept Note is to be considered the ceiling. Full proposals cannot exceed the in-principle approved amount. • Two Strike Rule: A ‘two strike rule’ will apply for proposals that fail to meet quality standard at the full proposal stage for the second time. Such projects will be unable to have a future CN considered for the same project in future rounds. Multi-year projects Pilot initiative, starting Session 3 2011 • Phased capacity building initiatives in line with strategic priorities of SOMs/Committees/SFOM • Maximum of $500,000 over 3-5 years • Minimum co-funding & co-sponsoring needed • Must have involvement of 2 APEC fora & external stakeholders, and put forward at committee level • Full criteria, procedures & forms are available through your Program Director or from the Projects page on the APEC website Where can I get more help? Further assistance on projects can be found: • Through the APEC Secretariat: your Program Director or the PMU http://www.apec.org/apec/about_apec/apec_secretariat/sec_contacts1.html • In the Guidebook on APEC Projects and Proposal Development Materials http://www.apec.org/apec/about_apec/policies_and_procedures.html • On the AIMP Project Database site: http://member.aimp.apec.org/pdb_sites/default.aspx • Through your BMC delegate