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APEC Communications
& Public Affairs
15th ATCWG Meeting
3 March 2011
APEC Secretariat
Focus on fora communications
Senior Officials’ Meeting (SOM)
• Success stories from fora
SOM Steering Committee on Economic and Technical
Cooperation (SCE)
• FotC on Sub-fora Accountability and Communications
Updating Chair/Lead Shepherd Guidelines
Budget and Management Committee (BMC)
• Project Overseers provide project outcomes within 4
weeks for better internal information and publication on
fora webpage
Promoting APEC
Communications services
• Draft/distribute news releases
• Organise interviews
• Feature work on APEC website and APEC Bulletin
• Develop feature stories on events
• Design and publish informational booklets
• Offer Website templates and hosting
Case study: Policy Support Unit
The Results
250 news service providers globally
1 million households in the region
280 million households worldwide
The Results
“APEC as good as a free trade area”
APEC Products
• Symbol of specialised
knowledge
• Springboard for marketing
opportunities
• Tangible product for
stakeholders
APEC Products
• Become a spokesperson
for the ECSG
• Write and publish in
journals / newspapers /
magazines
• Gain greater media attention
Communications Strategy
Planning an effective communications strategy
• Review current situation
• Identify Objectives
• Who is our Audience?
• What is our Message?
• How to fund? Resources (Human/Capital)
• Identify Mediums (Internet/Publication)
• Brand our product
• Develop Timeline
• Monitor progress
www.apec.org
APEC iPhone App
Contact
For more information, contact:
Thanawat Sirikul
Program Director
[email protected]
Michael Chapnick
Director (Communications and Public Affairs)
[email protected]
Project Management
Update
SOM2 & related meetings, May 2011
Prepared by
APEC Project Management Unit
Approval Session 2, 2011
• 52 Concept Notes submitted, requesting over
US$7.5 million
• 42 projects & concept notes approved to the
value of US$3,947,643:
- OA: 6 projects valued at US$573,190
- TILF: 16 projects valued at US$1,285,127
- ASF: 20 projects valued at US$2,089,326
• Deadlines for proposals:
- June 3 (approval notification: June 16); or
- June 17 (approval notification: July 7)
Approval Session 3, 2011
Deadlines:
• Session 3 Concept Note:
29 September - midnight Singapore time (GMT +8)
• By this time, you must have:
– Forum endorsement & ranking
– Sufficient co-sponsors
• Submit Concept Notes to Program Directors via
email.
•Program Directors send Concept Notes to PMU.
What funds are available?
Fund
OA
Funds Available
for Session 2
Funds Available
for Session 3
607,439
607,439
TILF
1,632,205
1,632,205
ASF – General
1,832,321
1,832,322
166,195
166,194
1,036,995
1,036,996
143,712
143,713
31,408
31,407
ASF- Energy Efficiency
2,115,942
2,115,942
Sub-total for ASF
5,326,573
5,326,574
Total for OA, TILF, ASF
7,566,217
7,566,218
ASF - Human Security
ASF - Avian Influenza
ASF - TFAP II
ASF – Technology
*Figures are correct
as of 1 May 2011
** All figures are USD
Approval process
Group endorses concept notes
Committees and SFOM use the 2011 Funding
Criteria to rank & prioritise notes
Highest priority notes that can be funded are
expanded into full proposals
Satisfactory quality proposals recommended
to BMC for approval
Project Implementation Phase
• Projects completed within two financial
years
• Projects must be implemented in line with
the Guidebook on APEC Projects
• Monitoring reports (mandatory) submitted at
6 month intervals within a calendar year:
– 1 February
– 1 August
 next due 1 August 2011
• Completion report (mandatory) submitted
within 2 months of project completion
Procedural Updates – BMC 2
• Concept Note Cap:
The amount requested in a Concept Note is
to be considered the ceiling. Full proposals
cannot exceed the in-principle approved
amount.
• Two Strike Rule:
A ‘two strike rule’ will apply for proposals that fail
to meet quality standard at the full proposal
stage for the second time. Such projects will be
unable to have a future CN considered for the
same project in future rounds.
Multi-year projects
Pilot initiative, starting Session 3 2011
• Phased capacity building initiatives in line with
strategic priorities of SOMs/Committees/SFOM
• Maximum of $500,000 over 3-5 years
• Minimum co-funding & co-sponsoring needed
• Must have involvement of 2 APEC fora & external
stakeholders, and put forward at committee level
• Full criteria, procedures & forms are available
through your Program Director or from the
Projects page on the APEC website
Where can I get more help?
Further assistance on projects can be found:
• Through the APEC Secretariat: your Program
Director or the PMU
http://www.apec.org/apec/about_apec/apec_secretariat/sec_contacts1.html
• In the Guidebook on APEC Projects and
Proposal Development Materials
http://www.apec.org/apec/about_apec/policies_and_procedures.html
• On the AIMP Project Database site:
http://member.aimp.apec.org/pdb_sites/default.aspx
• Through your BMC delegate