Download Sports and Entertainment Marketing

SPORTS &
ENTERTAINMENT
HISTORY
Identify significant people
and events in the history of
the sports and
entertainment marketing
industry
P.T. Barnum
 Developed
the Barnum and Bailey
Circus promoting it as “The
Greatest Show on Earth.”
 Earliest US millionaires
 Had a New York newspaper run
his obituary in advance so that he
could read it himself. He passed
away two weeks later.
Walt Disney

Created Mickey Mouse in
Steamboat Willie which was the
first fully synchronized cartoon.
Disney was the voice of Mickey
– formerly known as Mortimer
Mouse. His wife suggested he
change the name to Mickey
Mouse.
 Produced the first featurelength cartoon – Snow White.
Walt Disney continued . . .

Opened Disneyland in Anaheim, California
in 1955.
 Developed Disney World in Orlando,
Florida in 1971. (First of the four parks.)
 Developed the “Experimental Prototype
Community of Tomorrow” (EPCOT)
 Died prior to seeing any of his plans
completed.
 Upon his death, his empire worth over
$100 million.
Charlie Chaplin

Slap-stick comedy
 Widely recognized movie stars
 Character wore:
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Baggy pants
Tight coat
Large shoes on the wrong feet
Black derby hat
Turned film comedy into an art form
 1915, signed with Essanay for $1,250/week
to make 14 films
Lucille Ball
 Actor,
musician, comedian,
model, & producer
 Emmy awards:
 1952:
Best Comedienne
 1955: Best Actress in a Continuing
Performance, I Love Lucy
 1967& 1968: Outstanding Lead
Actress in Comedy Series, I Love
Lucy
Lucille Ball continued . . .
 One
of televisions first leading ladies
 The
man served as supporting role
 Helped
to advance career of many
Latino performers
 Husband:
Desi Arnez, Cuban bandleader
Steven Spielberg

Director and producer
 Films include:
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Jurassic Park I-III
Men in Black I & II
Shrek
Schindler‘s List
E.T., The Extra-Terrestrial
Jaws
The Color Purple
Steven Spielberg continued . . .
 Commercial
 Reeses
tie-in
Pieces in E.T., The ExtraTerrestrial
Louis Armstrong
 Revolutionized
jazz
 Put the soloist to the front of the band,
emphasizing talent
 Played the cornet and trumpet, sang
and led the band
 Wrote “Hello Dolly” and “What a
Wonderful Life”
The Beatles

Included: George Harrison, John Lennon,
Paul McCartney, and Ringo Starr (Richard
Starkey)
 Early members included: Stuart Sutcliffe and
Peter Best
 Created first concept album, Sgt. Pepper’s
Lonely Hearts Club Band
 1970, band split
 1980, Lennon murdered
Elvis Presley
 Sold
over 1 billion records worldwide
 131 different albums/singles to achieve
gold, platinum or multi-platinum status
Elvis Presley continued . . .

Revolutionized television performances



On the Ed Sullivan show: record-breaking, hip
shaking, scandal making performance
Caused a nation-wide scandal
Many advertisers reconsidered their support of
Presley
Some believe he pioneered “rock and roll”
 Actor; movies included: Blue Hawaii,
Jailhouse Rock, and King Creole

Oprah Winfrey
 Baltimore
Talk show,
People Are Talking
 Chicago Morning talk show, A.M.
Chicago
 1986 launched the Oprah
Winfrey Show
 Grossed
first year
$125 million by end of
Oprah Winfrey continued . . .
 Production
company Harpo Productions
 Oprah
spelled backwards
 Privately syndicating her show allowed her
to make more money
 “Oprah
Book Club”
 1999 – Oxygen channel
 Magazine: O: The Oprah Magazine
Pioneers in the Sports
Marketing Industry
Michael Jordan
 Greatest
player ever to play basketball
 Nike and NBA marketed him as “Air
Jordan”
 Minor league baseball with Birmingham
Barons, the Double A affiliate of
Chicago White Sox
Michael Jordan continued . . .

Movie Space Jam
 President of Basketball Operations
for the Washington Wizards
 Endorses products including:

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Nike
Gatorade
Sara Lee Corporation’s Hanes brand clothier
Rayovac
Chevrolet
Mildred “Babe” Didrickson
Zaharias
 Greatest
 Female
 Sports
female athlete of all time
Athlete of the Year six times
included:
 Basketball,
track, golf, baseball, tennis,
swimming, diving, boxing, volleyball,
handball, bowling, billiards, skating, cycling
Mildred “Babe” Didrickson
Zaharias continued . . .
 First
female athlete to sign an
endorsement contract
 Wilson
Sporting Goods
 $100,000
William (Bill) H.G. France Sr.
 Founded
National Association of Stock
Car Auto Racing (NASCAR)
 Founded International Speedway
Corporation (ISC) – owns and/or
operates:
 Daytona
International Speedway
 Talladega Superspeedway
William (Bill) H.G. France Sr.
continued . . .
 Michigan
International Speedway
 California Speedway
 Homestead-Miami Speedway
 Phoenix International Raceway
 Richmond International Raceway
 Darlington Raceway
 North Carolina Speedway
 Kansas Speedway
Jack “Jackie” Roosevelt
Robinson
 First
student to letter in
four sports at UCLA
 Baseball
 Basketball
 Football
 Track
& field
 Professional
Bulldogs
football for Los Angeles
Jack “Jackie” Roosevelt
Robinson continued . . .
 Broke
Major League Baseball color
barrier – offered contract to play for the
Brooklyn Dodgers
 Won National League batting title and
Most Valuable Player awards
 Former President of Chock Full O’Nuts
– restaurant and coffee company
Jackie Joyner-Kersee
 Basketball
scholarship at UCLA
 Cover of Sports Illustrated – labeled
“Super Woman”
 First female to be named The Sporting
News Man of the Year
George “Babe” Herman Ruth Jr.
 Baseball’s
first “great slugger”
 Called “Bambino” &
“The Sultan of Swat”
 “Babe” came from Jack Dunn, former
manager of the Baltimore Orioles
 Orioles sold his contract to the Boston
Red Sox and then sold to the New York
Yankees
George “Babe” Herman Ruth Jr.
continued . . .
 Yankee
Stadium is considered “The
House that Ruth Built”
 Associated Press Athlete of the Century
 Member of ESPN’s Sport
Century/Athletes of the Century
 Voted Greatest Baseball player of alltime by the Sporting News
Cassius Clay
as “I am the Greatest!”
 Won Gold Medal – Olympics – Light
Heavyweight division
 Defeated Sonny Liston to become the
World Heavyweight Champion
 Self-promoted
Joined Nation of
Islam – changed
name to
Muhammad Ali
Known for his
speeches and
rhymes.
Cassius Clay aka:Muhammad Ali

Refused to join the Army. Was stripped of
boxing title and license. The Supreme Court
reversed the conviction.
 “Rumble in the Jungle” in Kinshasa, Zaire –
defeated George Foreman to regain the
World Heavyweight Championship.
 “Thrilla in Manilla” – defeated Joe Frazier
 Lit the torch at Olympic Summer Games in
Atlanta, GA although he had Parkinson’s
disease.
Max Muhleman
 Founded
Muhleman Marketing Inc. in
Charlotte
 Clients include: Anheuser-Busch, CocaCola, and DuPont
 Created permanent seat license
 Helped
Charlotte to acquire the Charlotte
Hornets and the Carolina Panthers
Vince McMahon

Born Pinehurst, NC
 Graduated from East Carolina University
 1982 – purchased Capitol Wrestling from father,
later called World Wrestling Federation
 Called professional wrestling “sports
entertainment”
 Battled World Wildlife Fund to keep WWF.
Courts ruled against the World Wrestling
Federation.

Changed name to World Wrestling Entertainment
(WWE)
Examine the Evolution of
Sports and Entertainment
Marketing
Sports Marketing
1858 – Fans paid to attend a baseball game
between two teams in the New York City area
at Fashion Rack Course in Queens.
 1906 – National Collegiate Athletic
Association (NCAA) was officially formed to
govern collegiate athletics.
 1934 – Lou Gehrig appeared on a Wheaties
box.

Sports Marketing
– All-American Girls Professional
Baseball League was formed due to
many Major League Baseball players
serving in WWII.
 1949 – Wilson Sporting Goods signed
golfer Babe Didrickson Zaharias to an
endorsement contract for $100,000 per
year.
 1943
Sports Marketing
1964 – Phil Knight opens Blue Ribbon Sports.
In 1972, the name is changed to Nike.
 1972 – Title IX is enacted, mandating equal
access to educational opportunities for men
and women.
 1973 – Rich Foods pays $60,000/year for the
naming rights to the Buffalo Bills football
stadium.

Sports Marketing
– The US boycotts the Summer
Olympics in Moscow.
 1984 – The Olympics becomes
commercialized. Peter Ueberoth helps
to make the Olympics profitable.
 1996 – Olympic Park in Atlanta, GA is
bombed.
 1980
Entertainment Marketing
– Introduction of outdoor
entertainment including bowling,
primitive amusement rides, music and
dancing.
 1919 – Development of recording of
sound on motion picture film.
 1920 – First commercial radio stations
with regularly scheduled broadcasts.
 1550-1700
Entertainment Marketing
– RCA established the National
Broadcasting Company (NBC)
 1927 – Farnsworth transmits first
electronic television picture; receives
patent.
 1927 – The Columbia Broadcasting
System (CBS) is founded.
 1926
Entertainment Marketing
– The Stock Market Crash leads
to the Great Depression closing nearly
three-fourths of amusement parks.
 1939 – First television is sold.
 1948 – Televisions are in over one
million homes.
 1951 – Color television is introduced.
 1929
Entertainment Marketing
– Disneyland in Anaheim,
California opens costing $17 million to
build.
 1955
 3.8
million visitors come the first year
– Over 100 million television sets
are in homes around the world.
 1961 – Six Flags opens in Texas
 1960
 First
regional theme park
Entertainment Marketing
– The Magic Kingdom in Walt
Disney World in Orlando, Florida opens
costing $375 million to build
 1980 – CNN, the first all news network,
is launched by Turner Cable Network
 1980 – Prince Charles and Diana
Spencer are married on international
television
 1971
Entertainment Marketing
– First IBM Personal Computers
are available for retail sales
 1981 – MTV debuts
 1982 – Michael Jackson’s “Thriller” sells
20 million albums
 1981
 Largest
 1983
selling record ever
– First compact disc is released
Entertainment Marketing
– Nintendo home entertainment
system is introduced
 1989 – Time and Warner merge to
become Time Warner Inc.
 1995 – First television program
delivered via the Internet (webcast)
 1997 – Princess Diana is killed in an
automobile accident
 1985