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Work Plan & Budget
PubH325, GWU
Global Social Marketing
Brian Pedersen, MPH
November 30, 2009
Session objectives
 Explain importance of work planning
 Develop a work plan for SM
interventions
 Develop budget that reflects the
needs of work plan
What does Gantt stand for?
Hint:
“Gantt” charts are the most common
program management tool
Hello, Mr. Gantt…
Thank you, Mr. Gantt
Task
Recruit and train
peer educators
Bid out and award
contract for
communications
agency
Implement mass
media campaign
Conduct quarterly
supervision visits
Year 1
Year 2
Year 3
X X
Responsible
BP, DS
X X
TG, DS
X X X X X X X X DS
X X X X X X X X X
TG, BP
Why are Gantt charts important?
 Allow programmers to track progress
in project implementation
 Help determine how to allocate
project funds
 Shows how activities fit together
 Designates who is responsible
Bottom line…
 A well constructed Gantt chart helps
plan and track progress
How to construct a Gantt chart
 Inventory project milestones, as
outlined in your 4Ps
• Ex: launch media campaign
 List all tasks/steps necessary to
achieve each milestone
• Ex: release tender for and award
contract, produce ads, pre-test and
refine ads, etc.
How to construct (cont.)
 Plug milestones into Gantt chart with
hard deadline
 Working backwards, plug in related
tasks/steps
 Designate individuals or teams that
are responsible for each task
Keep in mind…
 Your Gantt chart should be “big
picture” (fitting onto one page)
 Tasks with hard deadlines should be
scheduled first; tasks with flexible
deadlines built around (allows you to
distribute the work)
 Your Gantt chart should be reviewed
on a regular basis to monitor progress
Budgeting 101
Behold, the PSI budget template is
coming…
Let’s look under the hood, kick the tires
Summary



Gantt charts are essential project
management tools
Charts outline timeline and
responsibles for each task
Gantt charts and budgets should be
reviewed on a regular basis to
monitor progress
Piss poor planning leads to piss poor
performance.
--US Marine Corps