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STARTING A DIVERSITY INITIATIVE STATE OF THE STATE DIVERSITY CONFERENCE Ritz Carlton, Cleveland Ohio MARCH 23, 2006 1 STARTING A DIVERSITY INITIATIVE TODAY’S FOCUS PART ONE: History PART TWO: Steps 1- 6 PART THREE: Steps 7 - 9 PART FOUR: Step 10 PART FIVE: Step 11 PREVIEW: 21 DIVERSITY PRINCIPLE$ G.A. ODUMS, Strategy Consultant 2 STARTING A DIVERSITY INITIATIVE PART ONE In The Beginning… Historical Perspective The New Mantra G.A. ODUMS, Strategy Consultant 3 STARTING A DIVERSITY INITIATIVE IN THE BEGINNING… DIVERSITY and its ORIGINS ADAM & EVE CAIN & ABLE JOSEPH AND HIS TECHNICOLOR DREAM MISINTERPRETATION OF GOD’S EDICT G.A. ODUMS, Strategy Consultant 4 STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE LEGISLATIVE EFFORTS Civil Rights Act of 1964 Affirmative Action Title VII ADA FMLA G.A. ODUMS, Strategy Consultant 5 STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE European Model America’s Track Record “Racism is the pre-eminent fact of life in America. I don’t think about race constantly, but we live in a country where it’s unavoidable.” -R. Parsons, Chairman – Time Warner G.A. ODUMS, Strategy Consultant 6 STARTING A DIVERSITY INITIATIVE THE NEW MANTRA “United States companies with more racially diverse staffs tend to deliver higher shareholder value…” -New Zealand Herald G.A. ODUMS, Strategy Consultant 7 STARTING A DIVERSITY INITIATIVE THE NEW MANTRA KORN & FERRY INTERNATIONAL PRICE BAIN WATERHOUSE COOPERS & COMPANY G.A. ODUMS, Strategy Consultant 8 STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE FORTUNE 500 4 MEN OF COLOR 9 WOMEN 14% BOARD OF DIRECTORS FORTUNE 1000 = 19 WOMEN G.A. ODUMS, Strategy Consultant 9 STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE U.S. BOARD OF DIRECTORS AFRICAN AMERICANS = 1 ON 39% LATINOS ASIAN = 1 ON < 10% = 1 ON 9% G.A. ODUMS, Strategy Consultant 10 STARTING A DIVERSITY INITIATIVE PART ONE SUMMARY Diversity Challenges Since Time Began America’s Challenging Past It Starts At the Decision Making Level All Experts Point to The People How Do We Enact Significant Change? G.A. ODUMS, Strategy Consultant 11 STARTING A DIVERSITY INITIATIVE IT STARTS AT THE DECISION-MAKING LEVEL “WHAT AN ORGANIZATION DEEMS ACCEPTABLE IS FOUND AT BOARD AND EXECUTIVE LEVELS. HERE IS WHERE ENTERPRISE-WIDE DECISIONS ARE MADE. HERE IS WHERE DECISIONS ON DIRECTION AND RESOURCE INVESTMENT ARE MADE.” -UNKNOWN G.A. ODUMS, Strategy Consultant 12 STARTING A DIVERSITY INITIATIVE PART TWO STEP ONE STEP TWO STEP THREE STEP FOUR STEP FIVE STEP SIX G.A. ODUMS, Strategy Consultant 13 STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING Honestly Define Diversity Program or Process? As Your Attitude Goes… Leadership Signs On To YOU, Not… Positive or Negative Speak? Take the Test – Page 24 G.A. ODUMS, Strategy Consultant 14 STARTING A DIVERSITY INITIATIVE 21 Leadership Laws “…People don’t initially sign on to the initiative. They sign on to the leader first, and then the initiative.” -Dr. J.C. Maxwell 21 Irrefutable Laws of Leadership G.A. ODUMS, Strategy Consultant 15 STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING Strategies for Sustaining READ THE EXPERTS PARTNER WITH LIKE MINDS THINK LONG TERM PROCESS ENGAGE LEADERSHIP REGULARLY ERADICATE STRESS G.A. ODUMS, Strategy Consultant 16 STARTING A DIVERSITY INITIATIVE STEP TWO It’s About Leadership G.A. ODUMS, Strategy Consultant 17 STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP DEFINITION & DESCRIPTION MANAGEMENT –vs.- LEADERSHIP MANAGER-LEADER-COACH G.A. ODUMS, Strategy Consultant 18 STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP OPERATIONAL STRUCTURE 1940s’ - Military Model 1960s’ – Administration by Leaders 1970s’ – Specialist Model 1980s’ – Japanese Model 1990s’ – The Matrix 2000 - Knowledge Era G.A. ODUMS, Strategy Consultant 19 STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP MOTIVATION THEOREMS Bureaucratic Management Branch Scientific Management Hawthorne Experiment Maslow’s Theory of Hierarchy Theory X and Theory Y Hygiene - Motivation G.A. ODUMS, Strategy Consultant 20 STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP LEADERSHIP MODELS Principle-Centered Leadership 21 Irrefutable Laws of Leadership Self-Mastery Confident Guidance Creative Leadership From Within G.A. ODUMS, Strategy Consultant 21 STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP LEADERSHIP STYLES Transactional & Transformational Situational People-Task Take Axis the Test – Page 40 22 STARTING A DIVERSITY INITIATIVE STEP THREE It’s About Strategy G.A. ODUMS, Strategy Consultant 23 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY 85% FAIL TO EXECUTE 70% MGMT TEAMS < 1 HOUR 70% NO HR & I.T. ALIGNMENT G.A. ODUMS, Strategy Consultant 24 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY Challenges Lack of ownership by executive team. Compensation not linked to new behaviors. Lack of clear communication. Managers Quick not held accountable. fix syndrome. Sacrifice strategy for fire-fighting. 25 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY “Strategy is the bridge designed to transport an enterprise from its current state to its desired state.” 26 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY An elaborate and systematic plan of action to reach pre-defined goals. A framework guiding those choices that determine the nature and direction to attain the objective(s). A series of planned and sequenced tasks to achieve a goal. The unique and sustainable ways by which organizations create value. 27 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY “The crisis of the day pushes you to forget about strategy. But if you don’t plan strategy and execute strategy, your life becomes one crisis after another. You are ill-prepared for the future. Burn out is not far behind.” G.A. ODUMS, Strategy Consultant 28 STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY Components Bold Approaches Revolutionary Boundary-less Identifies Required Competencies Capabilities and Market Position Match Easily Modified 29 STARTING A DIVERSITY INITIATIVE SAMPLE STRATEGY “In concert with our mission, we at ABC Enterprise will achieve parity at every organizational level, reflecting the markets we seek to serve.” G.A. ODUMS, Strategy Consultant 30 STARTING A DIVERSITY INITIATIVE STEP FOUR Declare the End From the Beginning G.A. ODUMS, Strategy Consultant 31 STARTING A DIVERSITY INITIATIVE STEP FIVE Build The Council G.A. ODUMS, Strategy Consultant 32 STARTING A DIVERSITY INITIATIVE STEP FIVE: THE COUNCIL Council Composition Select Stellar Performers Diversity on Diversity Visionary Critical Thinkers Extraordinary Communicators STEP FIVE: THE COUNCIL Council Composition Positively Influence Great Negotiators Accomplishment Commitment Passionate Execution G.A. ODUMS, Strategy Consultant 33 STARTING A DIVERSITY INITIATIVE STEP FIVE: THE COUNCIL Council Structure Core Team At Large Consultants Subject Matter Experts Ambassadors Champions G.A. ODUMS, Legends Strategy Consultant 34 STARTING A DIVERSITY INITIATIVE STEP SIX MEANINGFUL METRICS G.A. ODUMS, Strategy Consultant 35 STARTING A DIVERSITY INITIATIVE REFER TO WORKBOOK STEP NINE – SCORECARD STEP ELEVEN – IMPLEMENTATION PLAN G.A. ODUMS, Strategy Consultant 36 STARTING A DIVERSITY INITIATIVE PART THREE STEP SEVEN STEP EIGHT STEP NINE G.A. ODUMS, Strategy Consultant 37 STARTING A DIVERSITY INITIATIVE STEP SEVEN The Concept Paper G.A. ODUMS, Strategy Consultant 38 STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER Description Why diversity initiative is needed. How initiative will increase revenue. How initiative will reduce expenses. Required resources. Opportunity leverage. SWOT analysis. G.A. ODUMS, Strategy Consultant 39 STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER Components Executive Summary Compelling Reason Why Demographics Workforce Scan Eco-graphics Strategic Alignment Organizational Statements 40 STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER Components Revenue Forecast Market Share Positioning Required Resources Council Functional Accountability Next Steps with Time Line G.A. ODUMS, Strategy Consultant 41 STARTING A DIVERSITY INITIATIVE STEP EIGHT Strategic Plan G.A. ODUMS, Strategy Consultant 42 STARTING A DIVERSITY INITIATIVE STEP EIGHT: STRATEGIC PLAN Executive Summary Scope of Plan Aligned Organizational Statements Diversity Strategy SWOT Analysis Marketing Plan Educational Plan Implementation Plan 43 STARTING A DIVERSITY INITIATIVE STEP NINE EMPLOYEE Diversity Scorecard PROCESS CUSTOMER FINANCIAL G.A. ODUMS, Strategy Consultant 44 STARTING A DIVERSITY INITIATIVE PART FOUR STEP TEN G.A. ODUMS, Strategy Consultant 45 STARTING A DIVERSITY INITIATIVE STEP TEN Change Leadership G.A. ODUMS, Strategy Consultant 46 STARTING A DIVERSITY INITIATIVE PART FIVE STEP ELEVEN G.A. ODUMS, Strategy Consultant 47 STARTING A DIVERSITY INITIATIVE STEP ELEVEN Implementation Plan G.A. ODUMS, Strategy Consultant 48 STARTING A DIVERSITY INITIATIVE NEXT STEPS G.A. ODUMS, Strategy Consultant 49 STARTING A DIVERSITY INITIATIVE LONG TERM PARTNERSHIP CONCEPT PAPER SECURE EXECUTIVE SPONSORSHIP BUILD THE COUNCIL ORGANIZATIONAL ASSESSMENT(S) DIVERSITY STRATEGIC PLAN CHANGE LEADERSHIP MODEL EDUCATION CAMPAIGN REPORTING TOOL(S) IMPLEMENTATION PLAN G.A. ODUMS, Strategy Consultant 50 STARTING A DIVERSITY INITIATIVE THE NEXT LEVEL 21 G.A. ODUMS, Strategy Consultant 51 STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION G.A. ODUMS, Strategy Consultant 52 STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “Perhaps a new spirit is rising among us. If it is, let us trace its movements and pray that our own inner being may be sensitive to its guidance, for we are deeply in need of a new way beyond the darkness that seems so close among us.” -Dr. Martin Luther King, Jr. G.A. ODUMS, Strategy Consultant 53 STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “What we need in the United States is not division; What we need in the United States is not hatred; What we need in the United States is not violence or lawlessness; G.A. ODUMS, Strategy Consultant 54 STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “But love and wisdom, and compassion toward one another, And a feeling of justice toward those who still suffer in our country…” -Robert Kennedy G.A. ODUMS, Strategy Consultant 55 STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.” -Bertie C. Forbes G.A. ODUMS, Strategy Consultant 56 STARTING A DIVERSITY INITIATIVE G.A. ODUMS, Strategy Consultant 57
