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Student Name
Allied American University
Author Note
This paper was prepared for [INSERT COURSE NAME], [INSERT COURSE
ASSIGNMENT] taught by [INSERT INSTRUCTOR’S NAME].
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PART I: Consumer Buying Decisions
The four primary factors that affect consumer buying decisions are: cultural, social, individual
and psychological. Go online and find four separate ads. For each ad, decide which factor (or
factors) the company is marketing to and try to determine their target market for that ad. As part
of your assignment, provide the link to the ad if you can. Support your answer clearly and with
supporting data from the text and other lecture sources. You may also use LIRN (visit the
Academic Resource Center for instructions on how to use LIRN).). Each answer should be one
to two paragraphs in length.
PART II: Marketing Plan Development (Continued)
This assignment requires that you submit a Turnitin Originality Report with your assignment.
Please follow the instructions listed on your homework assignment in iBoard. Your assignment
may be returned without a passing grade if you do not include the Turnitin Originality Report
along with your assignment submission.
For this course, you will be developing a marketing plan for a new product (or service). Each
week, you will develop a different part of the marketing plan. The marketing plan will become
your final project.
Continue analyzing and developing a marketing plan for the same product that you selected in
Module 1. For this week’s assignment, you will be discussing the potential customers for your
product. There will be two parts to the assignment.
You will write a two-page essay that describes the decision-making process and consumer
behavior of your potential customers. Please discuss whether your product would be suitable for
a business market. Please ensure that you have at least 2 references to the textbook. You may
also use other reference materials from LIRN (visit the Academic Resource Center for
instructions on how to use LIRN).
For the written portion of the assignment, please ensure that your paper includes the following
topics:
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The components of the consumer decision making process of your potential customers.
Where your product falls in the continuum of the consumer buying decisions and
describe the consumer’s level of involvement.
Assess the four (4) primary factors that affect your potential consumer’s decision to buy
your product. Try to “walk in the shoes” of your customer and explain how your
customer will decide to buy your product.
Analyze whether your product would be suitable for a business market. Explain why or
why not. Describe which category of customer your considered as a potential purchaser
of your product (producers, resellers, governments, and institution).
If you decide that the product might be suitable for a business market, describe the
buying behavior of that market. If the product is not suitable, describe the reasons that a
business would not want to purchase your product.
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If your product is suitable for a business market, would you use relationship marketing or
form a strategic alliance?