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Creativity Needs a Contradiction Submit by humas3on April 29, 2013| Comment(s) : 0| View : 4318 A seminar of Creative Preneurship Creativity needs a contradiction. It was said by one of the speaker from Prasetya Mulya Business School, Eka Ardianto in a seminar, Creative Preneurship, which was held by UB FM in Gedung Business Incubator Building, Saturday (27/4). "The essence of creativity is collaborative. The definition of collaborative is not just to gather. If we collaborate, it means to find the differences. In another word, it is to find contradiction or the opposition,” said kata Eka. As an example by Eka that the form of creativity that took contradiction could be seen on the advertisements of Kecap Bango and Sari Wangi. "Kecap Bango markets its products creatively. They tries to show its products with modern style. On the other hand, it also takes the heritages of archipelago as the points of Kecap Bango," said Eka. While for Sari Wangi, according to Eka, it is the product of tea which does not sell its tea or how the tea’ leaves are plucked and produced, but it raises a theme "Lets Talk" in its marketing. "Sari Wangi tries to combine an unanimate element, in this case is the tea’s leaves and the animate element is about the household life of husband and wife which is shown in a story entitled Lets Talk,” said Eka Eka. Meanwhile, Muhammad Buswari, another speaker said that to create creativity it required an idea outside a box. "To think creative means able to see the situations or problems from another side or to think outside the box," said Muhammad Buswari. Buswari also said that creativity must be able to develop, there are six steps required, i.e, to find knowledge as much as possible through experiences, books, and internet; to think deeply; tries to relax and let the subconscious to work (incubation). The idea sometimes comes in time, (eureka/aha); developing an ide which is profitable efficients, ad useful (development); Finally, its was the last to spare to think crativity (practice). [Oky/translated by Agung] Related Article The Deanship Handover of FP-UB of 2015-2019 Nursing Departement of FK UB to Hold the First International Conference in Nursing FPIK UB Dispatches 152 Participants of KKN 2015 UB Goes to Asia Competitiveness The Plenary Meeting of PEMIRA UB 2014
