Download Animal farm propoganda sheet

PROPAGANDA TECHNIQUES
The following is a list of eight propaganda techniques, their definitions, and an example of each:
1) bandwagon – everyone is with us and you should be too. The “bandwagon” technique appeals to
feelings of loyalty and nationalism and the desire to be on the winning side. “You’re either with us
or against us.”
2) euphemism – using a different word to describe a situation.
Euphemisms are used to make something not sound as
bad as it is. “passed away”: died
“fatal injury”: death
“active defending”: attacking
“sharpshooter”: sniper
3) fear – appealing to one’s fears to change attitudes.
Fear is one of the most basic human emotions, and it is one of
the most widely used techniques used by propagandists.
“Government officials claimed that Iraq possessed weapons of
mass destruction in order to justify the US led invasion of Iraq.”
4) transfer – the use of symbols to transfer authority to an idea.
The propagandist carries over the authority, sanction, and
prestige of something respected and revered to something
that he would have us accept. “Most people respect and
revere our church and our nation. The symbols of these
things (cross and flag) are used to represent a concept that
the propagandist wants accepted.”
5) name calling – to disparage (belittle) an idea, person or event through
negatively-charged words. This is a form of attack that
draws a vague equivalence between a concept that the
propagandist is promoting and a person, group or idea.
“commie”, “fascist”, “pig”, “yuppie”, “bum”,
“terrorist”, “nerd”
6) plain folks – I am just like you so you should believe as I do. By using
plain folks rhetoric, speakers attempt to convince their
audience that they, and their ideas, are “of the people.”
Political candidates who campaign as political outsiders
thereby aligning themselves with “ordinary Americans”.
7) glittering generalities – using positively charged words to “sell” an
idea. “Freedom” and “Democracy” are
notable examples of terms with high moral
meanings used to arouse faith and respect in
listeners and readers.
8) testimonial – using a personal experience to promote an idea.
Describing the successes or failures of one’s own
experience to lend credibility to a point. “I tried doing
that exactly the way you did, but it didn’t work
because…”
Extra Credit Assignment:
Each student will identify and record an example of each of the propaganda techniques on a poster
board.
The student may use any of the following media as sources for the examples: television, radio,
newspapers, magazines, internet websites.
For each example:
1) name and define the propaganda technique
2) Provide an image of the technique and explain why you selected this specific example
3) cite your source
For example: Bandwagon – definition
Example – Image and explanation
Source – television or radio commercial, product or
situation addressed in the commercial; during
which program, time slot.
Fear – definition
Example – Image and explanation
Source – newspaper or magazine, title, product or
situation addressed; section, date, page
Glittering Generalities – definition
Example – Image and explanation
Source – Internet, Search Engine, URL