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An Overview of Experimental Design Professor Kevin Voges University of Canterbury New Zealand Workshop An experiment is a research technique where variation in data is examined, usually under the full control of the experimenter. The experimenter is often interested in the effect of some intervention (usually referred to as the "treatment") on the experimental “units.” In the social and management sciences, these experimental units are usually people. An experiment is a very powerful technique for exploring causal relationships. However, it can be very easy to make basic errors that negate the value of the technique, so careful attention needs to be paid to their design. This three-hour workshop will cover the concept of variability in data, and explore the options available in the design of experiments, including basic designs, factorial designs, block designs, and repeated measures designs. Specific statistical techniques developed for the analysis of experimental data will also be introduced and explained. The workshop will be presented in English. Handouts will be provided. Presenter Dr Kevin Voges is an Associate Professor in Marketing in the Department of Management, Marketing and Entrepreneurship, and the Associate Dean International for the College of Business and Law at the University of Canterbury, Christchurch, New Zealand. He was formerly Head of the Department of Management. At the University of Canterbury he teaches market research and quantitative research methods in undergraduate and postgraduate programmes. Dr Voges has consulting experience in education, organizational development, business planning, and market and social research. He has taught research methods courses in psychology, education, business, and marketing in Australia and New Zealand for the past thirty-five years. His research interests include the application of concepts and techniques from computational intelligence, to marketing theory and practice specifically, and to business generally. He has also conducted a number of experimental studies in advertising and sport sponsorship. He has published in psychology, sport marketing, consumer behavior, and computational intelligence. He has co-edited a book Business Applications and Computational Intelligence published by the Idea Group, and has published in the Journal of Marketing Communications, the European Journal of Marketing, the Journal of Travel and Tourism Marketing, and the Journal of Advertising.