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Executive summary example
(This document is a CV for your idea)
Describe your idea in 140 characters or less here.
Write down your contact details: name, e-mail, phone, address, etc.
Summary box (Why?)
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Describe the market opportunity and how you fit it
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Why your solution is important?
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What is your key milestone?
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What do you need?
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What the end-user gets?
What and how will you fit the market opportunity?
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Describe the problem you’re solving
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Briefly describe the solution (do not get into technical details)
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What are your differentiators and benefits? (Do not describe the features)
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Draw a concise road map on how you get to your goal.
Market and financial projections?
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Where do you fit in the market?
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How do you make money?
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What is your pricing strategy?
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What financial benefits you strive to achieve?
Write down your contact details: name, e-mail, phone, address, etc.