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MKT 3350-02 Group 8 Quiz Chapter 9 1. Which of the following are types of sexual harassment? a) Hostile Environment b) Hostile Management c) Quid Pro Quo d) A and C e) B and C 2. In what type of environment does a culture shock occur? a) Current environment b) Accountable environment c) Foreign environment d) Hostile environment 3. What does CGM stand for? a. Customer Generated Movement b. Consumer Generated Media c. Customer Guilt Marketing d. Careless Going Marketing 4. What is not a way of collecting an online survey? a. Web Survey Systems b. Online Panel Providers c. Survey Design and Web Hosting Sites d. Asking a random population at the mall 5. What is Marketing Research? a. Studying the market. b. Collecting data and making assumptions. c. The process of planning, collecting, and analyzing data relevant to a marketing decision. d. The studying of the market in certain field. 6. What is the last step in the Marketing Research Process? a. Collect Primary Data b. Follow Up c. Prepare and present the report d. Specify the sampling procedures 7. Which of the following is considered secondary data? a. Annual Reports b. Reports to Stockholders c. Product Testing results d. All of the above 8. What is Psychographic Segmentation? a. The process of dividing a market into different groups based on social class, lifestyle, or personality characteristics. b. Isolating broad segments that make up a market and adapting the marketing offering for one or more target c. The process of evaluating each market segment's attractiveness and selecting which segments to enter. d. The process of developing products and marketing programs for specific individuals and local customer 9. Which of the following is NOT one of the 3 basic types of questions on a Questionnaire? a. Close-ended question b. Scaled-response question c. Close-up question d. Open-ended question 10. Approximately _____ of the world’s population is online. a. 1/4 b. 1/2 c. 1/5 d. 2/3 11. Which of the following is not one of the four types of observations based on Observation Research? a. People watching people b. Activity watching people c. People watching an activity d. Machining watching an activity 12. Which of the following are characteristics of a Marketing Decision Support System? a. Interactive b. Flexible c. Discovery Oriented d. All of the above 13. A inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is known as: a. Evoked Set b. Alternative Purchase c. Cognitive Dissonance d. Social Class 14. A marketing decision support system allows managers to: a. Establish lower price points b. Offer creative advertisement campaigns c. Gather and use marketing information d. Promote environmental issues 15. Which of the following is NOT an example of an open-ended question? a. What is your favorite brand of soap? b. Where is your favorite place to buy electronics? c. Are you male? d. Who is your biggest influence on what products you buy? 16. What are the first four steps in the marketing research process? a. Define Problem, Plan Design/Primary Data, Specify Sampling Procedure, Collect Data b. Plan Design/Primary Data, Define Problem, Specify Procedure, Collect Data c. Collect Data, Define Problem, Plan Design/Primary Data, Specify Procedure d. Specify Procedure, Collect Data, Define Problem, Plan Design/Primary Data 17. The ________ method of research allows firms to monitor consumer responses to marketing campaigns in a continuous fashion. a. Online focus groups b. Web survey systems c. Scanner-based research d. Online panels 18. A marketing decision support systems allows managers to: a. Establish lower price points b. Offer creative advertisement campaigns c. Gather and use marketing information d. Promote environmental issues 19. Which is NOT an advantage of online focus groups? a. Honesty b. Broad geographic scope c. Cost effectiveness d. Respect 20. An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors is: a. Marketing Intelligence b. Vendor Intelligence c. Competitive Intelligence d. Effective Intelligence Answers: 1. D 2. C 3. B 4. D 5. C 6. B 7. D 8. A 9. C 10. C 11. B 12. D 13. C 14. C 15. C 16. A 17. C 18. C 19. D 20. C