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purehair. aromatherapy for hair The Product Range Purehair, by Artec is a premium line of natural hair care products designed to provide natural remedies and therapies for hair. Created for modern, environmentally aware, cross-generational consumers, all purehair, products are free from artificial fragrances or artificial colours. Each product’s exceptional performance is achieved by using naturally derived ingredients, combining 100% pure essential oils with certified organic plant and flower ingredients that are grown without the use of synthetic fertilisers, pesticides or herbicides. The result is a range of environmentally responsible, peak-performing shampoos, conditioners, styling and finishing products that make you look and feel your absolute best. The purehair. product range has already proved to be a big hit with celebrities including; Gwyneth Paltrow, Kate Winslet, Sarah Jessica Parker and Catherine Zeta Jones to name but a few. purehair. – Organic Plant & Aromatherapy for a Modern Culture Cleansing - Examples of Therapies & Remedies Mandarin Bodifying Shampoo: volume building shampoo with certified organic soybean. Soybean protein and 4 pure essential oils, including mandarin are blended to gently cleanse the hair and scalp, while soy protein adds incredible body. Regular Size 250ml £8.40 Sweet Fennel Hydrating Shampoo: moisturising and conditioning shampoo with certified organic Fennel. Fennel and 10 essential oils are blended together to achieve a perfect balance of cleansing and moisturising, leaving hair naturally clean and conditioned. Regular Size 250ml £8.40 Conditioning – Examples of Therapies & Remedies Geranium Replenishing Tonic: leave in weightless conditioner with certified organic cornsilk. Cornsilk and ten pure essential oils are blended to detangle, condition and provide incredible body and shine to all hair types. Also protects against airborne pollutants such as smoke and other environmental odours. Regular Size 250ml £8.40 Chamomile Aloe Moisturising Balm: an intense conditioning balm made with certified organic camomile and aloe and blended with eight pure essential oils, to replenish, moisturise and protect hair, while enhancing natural shine. Regular Size 250ml £10.00 Styling - Examples of Creative Therapies & Remedies Soybean Bodifying Puregel: a unique volume building styling gel with certified organic soybean. Provides exceptional volume, texture, and shine for blow dry styling. Regular Size 250ml £8.40 Meadowfoam Seed Styling Mousse: a non-aerosol styling mousse with certified organic cornsilk. Cornsilk and ten pure essential oils are blended in this weightless environmentally responsible mousse that detangles and adds body and moisture to all hair types. It also controls curl and frizz. Regular Size 200ml £10.00 Finishing - Surface Therapies & Remedies Grapeseed Finishing Pureshine: natural fine oil-based finishing cream with certified organic borage. Borage and eight pure essential oils, including grapeseed are blended to provide shine, texture, definition and frizz control for wet and dry styling. Reduces hair’s natural dehydration. Regular Size 50g £11.50 Neroli Reflecting Sprayshine: weightless spray shine with certified organic lemon peel. Lemon peel and 10 pure essential oils, including neroli, provide weightless styling, finishing and shine to all hair types. Regular Size 250ml £10.50 * Note to editors – All purehair products contain UV filters. For more detailed product information or to request purehair. samples, please contact Melissa Fernandez at Union PR. Tel – 020 7255 2111 or email [email protected]