Download News Release - KCA Partners, Ltd.

Van’s International Foods Wins Health Magazine’s 2006
Best of Food Awards
Van’s Hearty Oats Waffles, Maple Fusion Flavor Named Best Frozen Waffle.
Torrance, CA – Health Magazine has awarded Van’s Hearty Oats Waffles, Maple Fusion
Flavor, the “Best Frozen Waffle” in their May issue “Best of Foods Awards.” With over seven
million readers, placement on the annual list is coveted and known for influencing health
conscious consumer’s buying habits.
Van’s Hearty Oats Maple Fusion flavor is the first “grab-n-go” syrupinfused waffle sold in supermarkets and other food and health stores.
This flavor, along with their Oats N’ Honey and Berry Boost Hearty
Oats Waffles, were created in response to the increasing prevalence
and awareness of heart disease, and the consumer demand for
healthy breakfast options addressing the concern.
In addition to having the antioxidant power of one whole
pomegranate in one serving, Van’s new Hearty Oats products are
free of cholesterol, have five grams of fiber and protein, and are
considered an Excellent Source of Whole grains by the Whole Grains Council, which have
been found by the American Heart Association to contribute to a healthy heart.
Van’s Hearty Oats Waffles are available in most natural food stores, including Whole Foods
and Wild Oats, as well as in mainstream supermarkets nationwide, retailing for $2.49 per
box.
“Van’s has an established tradition of both anticipating and meeting our customers’ needs,”
says Jim Kelly, CEO of Van’s International Foods. “Our consumers have come to rely on us
for delivering the best- tasting and healthiest waffles available, and with the tremendous
demand for heart healthy foods, we anticipate our new line will prove one of the most
successful in Van’s history.”
About Van’s International Foods
Van’s International Foods is the country’s leading brand of all-natural waffles. In addition to
traditional waffles, the company makes a line of wheat-free waffles as well as a line of
organic waffles, both of which are vegan. The Van’s family recipe for waffles was introduced
to the United States from Belgium at the 1964 New York World’s Fair. KCA Foods acquired
Van’s International Foods in January 2000. Van’s all-natural waffles are available in many
supermarkets and most natural food stores across the United States and Canada. For more
information visit Van’s at www.vanswaffles.com.
About Health Magazine
Health is America’s most trusted health and wellness magazine; giving women inspiration,
information, and advice they can act on every day. The award-winning Time Inc.
publication reaches more than seven million women with all the know-how they need to
lead happier and healthier lives.