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FAIR WORKING CONDITIONS LOGO USER MANUAL FOR COLLABORATING & SPONSORING COMPANIES CONTENTS 1. INTRODUCTION 2. LOGO CLASSIFICATION 3. LOGO USE, SPECIAL PERMISSIONS & LIMITATIONS 3.1: CATEGORIES 3.2: DEFINITIONS, SPONSOR & SUPPLIER 3.3: SPONSOR USE 3.4: COLLABORATING COMPANY (SUPPLIER) USE 3.4.(i): 3.4.(ii): 3.4.(iii): 3.4.(iv): 3.4.(v): DEFINITIONS, PRODUCT SPECIFIC & GENERIC FWC BLUE – PRODUCT SPECIFIC & GENERIC FWC GREEN– PRODUCT SPECIFIC FWC GREEN – GENERIC SITE OF ORIGIN 4. ROYALTIES 5. SUMMARY FLOW CHART 1: INTRODUCTION The key objective of Fair Working Conditions is to promote and independently accredit best employment practices worldwide. In return for their invaluable collaboration with the FWC program, participating companies who support and adhere to ILO standards are formally approved and have the option to promote their compliance via the use of the FWC logo(s). The objective of this document is to outline the rules and general procedures for the use of FWC logos. FWC logos are the intellectual and trademark property of the Fair Working Conditions organization and may only be used with the express written authorization of FWC and for periods of time specified by FWC (24 calendar months from date of approval) which are subject to periodical revalidations. The logos must be reproduced according to original artwork originals, pantone colours and proportional logo dimensions provided by FWC. This information is available for registered users at our website or by emailing; [email protected]. The FWC logos must be displayed independently and may not be altered or incorporated into another logo/design. The approved use of logos must be accompanied by a unique reference code provided by FWC to the participating company which will be used by FWC and other interested parties such as consumers/clients to track individual company/product approval, validity and renewals of same where applicable. The unique reference code should always be printed directly below the corresponding FWC logo. Users of FWC logos will be registered in a central online database maintained and updated by the FWC organization; www.fairworkingconditions.ie/database 2: LOGO CLASSIFICATION Two logos are available for use by participating companies according to the status of the FWC evaluation/audit process: PRODUCT APPROVAL LOGO (FWC Green) This logo is available for use by companies who have been approved and whose approval is still valid as Fair Working Employers following a full FWC audit. The FWC Green logo is exclusively for use on products. SUPPORTING FWC LOGO (FWC Blue) This logo is available for use by companies who have been approved and whose approval is still valid as Fair Working Employers following a full FWC audit. The FWC Blue logo is exclusively for corporate use and NOT on products. FWC Supporting Logo may be used on the following: Company Stationery Company Websites Trade Directories Company Brochures General Promotional Material 3: LOGO USE, SPECIAL PERMISSIONS & LIMITATIONS 3. 1: CATEGORIES Two categories of companies participate in FWC Approval processes; (1) SPONSOR COMPANY (hereafter referred to as SPONSOR) (2) COLLABORATING COMPANY (hereafter referred to as SUPPLIER) Use of (and the rules for use of) FWC logos differs according to the specific category of the participating company. Before requesting permission for the use of FWC logos, it is important that the participating company understands which category applies. 3.2: DEFINITIONS Please study the following category definitions: (1) SPONSOR A SPONSOR is a company or organization which requires or prefers FWC Approval from its supply chain or own site(s) in the case of product manufacturer. The SPONSOR promotes and finances the FWC audits conducted at its supplier installations or at its own plants/factories. (2) SUPPLIER A SUPPLIER is a collaborating company or organization which agrees to be subjected to an FWC audit in order to fulfill the requirements or preferences of a client company (product or services buyer) at the latter’s cost. NOTE: Any company may apply for and obtain FWC Approval either unilaterally or as part of an initiative undertaken by a SPONSOR. It is important to clarify that, from an FWC view point, a SPONSOR in its capacity of the initiative’s financial investor (the company that covers the audit costs) is deemed as the owner of the FWC report, findings and final classification and therefore is entitled to fuller and less restrictive use of the FWC logos than a SUPPLIER whose key benefit is value added to its commercial relationship with its client. Ultimately the SPONSOR may grant or deny use of the FWC logo(s) by its suppliers. Nevertheless, both parties may benefit from use of the FWC logos adhering to the following rules of use: 3.3: SPONSOR USE The SPONSOR has the right to use the FWC logos at its discretion within the guidelines stated in this manual for the products/services supplied by the collaborating supplier. PRODUCT APPROVAL LOGO (FWC Green) SUPPORTING FWC LOGO (FWC Blue) SPONSORS are either major retailers who wish to promote, encourage and ultimately independently verify best employment practices throughout their supplier chain or manufacturing companies who independently wish to accredit and publicize their in-house best practices. SPONSORS may use either or both logos. Where the SPONSOR is a retailer, SPONSORS have the right to authorize/request that approved suppliers include FWC Green logo on products on sale and/or merchandised at its (the SPONSOR’S) outlets. By the same measure, the SPONSOR may deny the inclusion of the FWC Green logo on products on sale and/or merchandised at its (the SPONSOR’S) outlets. SPONSORS are entitled to freely use the SUPPORTING FWC logo in a wide variety of circumstances: FWC BLUE LOGO Trade Directories Corporate Website Corporate Stationery (brochures, letterheads, etc) In-store Marketing Trade Shows & Promotional Events Television Advertising Public Advertising Store/shop Signs FWC GREEN LOGO Products and packaging (branding) 3.4: COLLABORATING COMPANY USE Collaborating companies (suppliers) are fundamental to the promotion of best employment practices. They are important key stakeholders in the FWC initiative and our values. The key commercial benefit for collaborating companies is the preferential status that approval implies with major clients who are committed to Fair Working Conditions. Reciprocating supplier companies will have the opportunity to publicly announce their Fair Working Conditions compliance or collaboration under the following circumstances: 3.4.(i) DEFINITIONS, PRODUCT SPECIFIC & GENERIC: There are 2 classifications of approval; Product Specific and Generic: PRODUCT SPECIFIC: This refers to approval for a product or products which are subjected to FWC audit at the request of a SPONSOR and with the agreement of the SUPPLIER. GENERIC: This refers to a request for approval by a SUPPLIER for a site rather than only a specific product or specific products commissioned by a SPONSOR. SUPPORTING FWC LOGO (FWC Blue) 3.4. (ii) PRODUCT SPECIFIC & GENERIC With the express written permission of the Fair Working Conditions organization companies that have achieved full FWC approval may use this logo. Where permission is granted, the logo may be used for a limited period of time in/on: Corporate Website Corporate Stationery (brochures, letterheads, etc) In-house Communications Trade Shows & Promotional Events PRODUCT APPROVAL LOGO (FWC Green) 3.4.(iii): PRODUCT SPECIFIC FWC audits conducted at the request of a SPONSOR are often product-specific whereby Employment and Health & Safety practices pertaining to production of said product(s) are audited. Where a collaborating company (supplier) is engaged in multiple product supply to multiple clients, only those products specifically requested for audit by the SPONSOR may carry the FWC Green logo. In the case where a SUPPLIER produces goods exclusively for the SPONSOR, the audit obviously covers all production and therefore the SUPPLIER as an entity and therefore all products originating from the audited site. The approved use of the FWC Green logo must without exception be accompanied by a unique reference code provided by FWC to the participating company. These will be used by FWC and other interested parties such as consumers to track individual company/product approval, validity and renewals of same where applicable. The unique reference code should always be printed directly below the FWC Green logo. Users of FWC logos will be registered in a central online database maintained and updated by the FWC organization. www.fairworkingconditions.ie/database 3.4.(iv): GENERIC Collaborating companies may wish to promote their compliance with Fair Working Conditions to clients other than the SPONSOR. In such cases, the Supplier should negotiate independently and directly with its relevant receiving clients regarding packaging modifications. A request for use of the Product Approval Logo by a SUPPLIER for its site rather than only a specific product or specific products commissioned by a SPONSOR is legitimate subject to all of the following 3 conditions: The discretion of, and written approval from, FWC Verification of site of origin Royalty payment to FWC Where permission is granted to a SUPPLIER to use the Product Approval Logo on its complete line of products irrespective of receiving client, each individual site will be assigned a unique reference code and will be subjected to periodic controls including spot checks on site at the discretion of the Fair Working Conditions organization. 3.4.(v): SITE OF ORIGIN Prior to giving permission for the Generic use of the FWC Green logo, the Supplier will be required to provide substantial evidence that each product originates from the actual audited site and not another location. Independently verifiable supporting documentation and materials will need to be provided by the factory to confirm to a reasonable level of certainty that the listed product originates from the factory. The definition of The Factory of Origin follows the criteria used by The World Trade Organization in defining country of origin; the factory where the product’s last substantial transformation took place. Validation requirements for GENERIC FWC Approval are stringent and infringement of FWC norms render the SUPPLIER liable to sanctions established under international Trademark laws. 4: ROYALTY PAYMENT Royalty Payments are applicable only in cases where collaborating companies (suppliers) wish to avail of FWC Approval Logo use in a Generic manner - approval for a SUPPLIER site rather than only a specific product or specific products commissioned by a SPONSOR. Where permission is granted for the Generic use of the FWC Product Approval Logo (see conditions in Clause 3.4.(v)) the SUPPLIER will be required to make a Royalty Payment to FWC. 5: SUMMARY FLOW CHART