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FOR IMMEDIATE RELEASE GIFTCERTIFICATES.COM LAUNCHES INNOVATIVE NEW SITE ON MARKETLIVE® E-COMMERCE PLATFORM STATE OF THE ART ONLINE STORE JUMP STARTS THE HOLIDAY SEASON WITH “CYBER MONDAY” PROMOTION Omaha, Neb. (November 26, 2007) –GiftCertificates.com, a leading provider of ecommerce gift card solutions and MarketLive, Inc., the leading global e-commerce solution for retailers, today announced the launch of the new GiftCertificates.com website (http://www.giftcertificates.com). The new site, powered by the MarketLive ® v5 Platform, offers an enhanced shopping and gifting experience for GiftCertificates.com’s millions of online customers. Using MarketLive’s advanced marketing and merchandising applications, GiftCertificates.com expects to see increased year over year traffic and sales during the coming holiday season and unveiled the new site with a special Cyber Monday promotion. “GiftCertificates.com is committed to being the best online source for gift cards and gifting advice,” said Sean O’Toole, president and chief executive officer for GiftCertificates.com. “We needed a new technology platform that would allow us to deliver a world class customer experience and help us achieve our vision of being the gift brand of choice. MarketLive is the perfect partner to support us because of their proven experience in helping other sites grow their sales and their ability to meet our innovation needs today and in the future.” According to Forrester Research, overall online holiday sales are expected to increase 21% this year over 2006. Further, 76% of those planning to buy gift certificates or gift cards say they will go online to make these purchases. Additionally, in 2006, 60 million people shopped online on Cyber Monday, the e-commerce version of Black Friday, according to the National Retail Federation. To address this significant online shopping day, GiftCertificates.com will be offering FREE shipping with any order over $50 (limit to the first 1,000 orders) on Cyber Monday, November 26, 2007. “With the new GiftCertificates.com MarketLive site, we have the ability to be flexible with unique promotions and special offers to our customers. This Cyber Monday promotion is a great example of this,” said Marc Oshima, vice president of marketing for GiftCertificates.com. “Our most recently published Performance Index validates that MarketLive customers are increasing quarter over quarter online sales,” said Terry Austin, CEO of MarketLive. “We are excited that an innovative online retailer such as GiftCertificates.com put their trust in us to work with them to grow their business and look forward to an ongoing partnership to make GiftCertificates.com’s holiday and ongoing site initiatives successful.” Easy to use site administration features in MarketLive’s eCommerce application will enable GiftCertificates.com to keep up with the latest online retailing techniques, without incurring significant development expenses. Ongoing productized enhancements to the MarketLive solution mean GiftCertificates.com can keep up with changing security and e-commerce trends via simple upgrades. MarketLive’s open architecture enabled integration to key systems for commission management, order fulfillment and site reporting. In particular, tight integration between MarketLive and GiftCertificate.com’s fulfillment system will ensure not only a great storefront experience for customers, but also industry leading fulfillment turnaround time, a customer service feature particularly critical during the holidays. About GiftCertificates.com GiftCertificates.com™ is a leading e-commerce provider of innovative reward solutions and gift products for both the corporate and consumer markets. GiftCertificates.com is the reward and gift brand of choice in today’s marketplace. GiftCertificates.com offers an extensive product portfolio including our SuperCertificate® Reward which is redeemable for hundreds of original merchant gift cards. GiftCertificates.com also features a variety of Specialty SuperCertificate®, Merchant, MasterCard® and American Express®branded Gift and Reward Cards. The company offers the best turnaround time and reliability in the industry. Established in 1997, GiftCertificates.com is a privately held corporation with locations in Omaha, Neb. and New York City, NY. For more information visit www.GiftCertificates.com. About MarketLive Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class ecommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek. ###