Download Contact - GiftCertificates.com

FOR IMMEDIATE RELEASE
GIFTCERTIFICATES.COM LAUNCHES INNOVATIVE NEW SITE ON MARKETLIVE®
E-COMMERCE PLATFORM
STATE OF THE ART ONLINE STORE JUMP STARTS THE HOLIDAY SEASON WITH
“CYBER MONDAY” PROMOTION
Omaha, Neb. (November 26, 2007) –GiftCertificates.com, a leading provider of ecommerce gift card solutions and MarketLive, Inc., the leading global e-commerce
solution for retailers, today announced the launch of the new GiftCertificates.com
website (http://www.giftcertificates.com). The new site, powered by the MarketLive ® v5
Platform, offers an enhanced shopping and gifting experience for GiftCertificates.com’s
millions of online customers. Using MarketLive’s advanced marketing and
merchandising applications, GiftCertificates.com expects to see increased year over
year traffic and sales during the coming holiday season and unveiled the new site with a
special Cyber Monday promotion.
“GiftCertificates.com is committed to being the best online source for gift cards and
gifting advice,” said Sean O’Toole, president and chief executive officer for
GiftCertificates.com. “We needed a new technology platform that would allow us to
deliver a world class customer experience and help us achieve our vision of being the
gift brand of choice. MarketLive is the perfect partner to support us because of their
proven experience in helping other sites grow their sales and their ability to meet our
innovation needs today and in the future.”
According to Forrester Research, overall online holiday sales are expected to increase
21% this year over 2006. Further, 76% of those planning to buy gift certificates or gift
cards say they will go online to make these purchases. Additionally, in 2006, 60 million
people shopped online on Cyber Monday, the e-commerce version of Black Friday,
according to the National Retail Federation.
To address this significant online shopping day, GiftCertificates.com will be offering
FREE shipping with any order over $50 (limit to the first 1,000 orders) on Cyber Monday,
November 26, 2007. “With the new GiftCertificates.com MarketLive site, we have the
ability to be flexible with unique promotions and special offers to our customers. This
Cyber Monday promotion is a great example of this,” said Marc Oshima, vice president
of marketing for GiftCertificates.com.
“Our most recently published Performance Index validates that MarketLive customers
are increasing quarter over quarter online sales,” said Terry Austin, CEO of MarketLive.
“We are excited that an innovative online retailer such as GiftCertificates.com put their
trust in us to work with them to grow their business and look forward to an ongoing
partnership to make GiftCertificates.com’s holiday and ongoing site initiatives
successful.”
Easy to use site administration features in MarketLive’s eCommerce application will
enable GiftCertificates.com to keep up with the latest online retailing techniques, without
incurring significant development expenses. Ongoing productized enhancements to the
MarketLive solution mean GiftCertificates.com can keep up with changing security and
e-commerce trends via simple upgrades.
MarketLive’s open architecture enabled integration to key systems for commission
management, order fulfillment and site reporting. In particular, tight integration between
MarketLive and GiftCertificate.com’s fulfillment system will ensure not only a great
storefront experience for customers, but also industry leading fulfillment turnaround time,
a customer service feature particularly critical during the holidays.
About GiftCertificates.com
GiftCertificates.com™ is a leading e-commerce provider of innovative reward solutions
and gift products for both the corporate and consumer markets. GiftCertificates.com is
the reward and gift brand of choice in today’s marketplace. GiftCertificates.com offers an
extensive product portfolio including our SuperCertificate® Reward which is redeemable
for hundreds of original merchant gift cards. GiftCertificates.com also features a variety
of Specialty SuperCertificate®, Merchant, MasterCard® and American Express®branded Gift and Reward Cards. The company offers the best turnaround time and
reliability in the industry. Established in 1997, GiftCertificates.com is a privately held
corporation with locations in Omaha, Neb. and New York City, NY. For more information
visit www.GiftCertificates.com.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class ecommerce retail technology and services that help fast-growing companies successfully
sell goods and services online. Designed to meet the unique requirements of catalogers,
retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and
MarketLive's best practices-based Intelligent Selling® methodology enable merchants to
enhance their customers' experience online while dramatically improving acquisition,
conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully
featured, customizable e-commerce solution on the market today. MarketLive powers
some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm
Thompson, Stride Rite and Trek.
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