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Visual Communication www.AssignmentPoint.com www.AssignmentPoint.com Visual communication is communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience Overview Visual communication is through visual aid The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images. The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, www.AssignmentPoint.com and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place. The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, as the corona around the pupil is like the corona around the sun during a solar eclipse. Important figures Aldous Huxley is highly regarded as one of the most prominent explorers of visual communication and sight-related theories.[citation needed] Becoming near-blind in his teen years as the result of an illness set the stage for what would make him one of the most intellectual people to have ever explored visual communication. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing. He described "seeing" as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is "The more you see, the more you know." Max Wertheimer is said to be the father of Gestalt psychology. Gestalt means form or shape in German, and the study of Gestalt Psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color and proximity. Looking for continuation, closure, and figure-ground principles in studied images is also intensively taught. Study of visual communication www.AssignmentPoint.com Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, color theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Colleges for visual communications differ in their approach, but most combine theory and practice in some form. Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication. Image analysis Visual communication contains image aspects. The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires analysis. Images can be analysed though many perspectives, for example these six major perspectives presented by Paul Martin Lester: Personal perspective When a viewer has an opinion about an image based on their personal thoughts. Personal response depends on the viewer’s thoughts and values individually. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image with a personal perspective, it is than hard to change the view of the image on the viewer, even the image also can be seen in other ways. www.AssignmentPoint.com Historical perspective An image’s view can be arising from the history of the use media. Through times sort images have been changed, because the use of different (new) media. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by craft. Technical perspective When the view of an image is influenced by the use of lights, position and the presentation of the image. The right use of light, position and presentation of the image can improve the view of the image. It makes the image looks better than the reality. Ethical perspective From this perspective, the maker of the image, the viewer and the image itself must be responsible morally and ethically to the image. This perspective is also categorized in six categories: categorical imperative, utilitarianism, hedonism, golden mean, golden rule and veil of ignorance. Cultural perspective Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective. www.AssignmentPoint.com Critical perspective The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics. This way this perspective differs from the personal perspective. www.AssignmentPoint.com