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5n. Unfair or Deceptive Acts or Practices Internal Audit Checklist Completed by: Functional Area: Date Completed: W/P Ref: Question A. Compliance Management Programs 1. Has the trust department developed policies and procedures including guidance on preventing unfair or deceptive acts or practices (UDAP)? 2. Does the trust department review its practices, policies and decisions considering unfair or deceptive acts or practices? 3. Does the trust department’s compliance or risk management function determine if the identification of individual violations is symptomatic of a larger problem (possible pattern of unfair or deceptive practices)? 4. Do the trust department employees (including new business representatives, account administrators and investment personnel and receive training on the provisions of UDAP? 5. Does the trust department review client complaints to identify potential compliance problems and negative trends that have the potential to be unfair or deceptive? 6. Does the trust department consider, in its review of client complaints, if numerous complaints about the same product or service may be a symptom of potential areas of UDAP concern? 7. Did the trust department make changes to prevent recurrence in advertising and marketing materials if they determined that potentially unfair or deceptive acts or practices exist? 8. Does the trust department clearly disclose a telephone number or mailing address (and email address or website location) that clients may use to contact the trust department or its third-party servicers regarding any complaints or inquiries they may have? B. Advertising and Marketing Materials 1. Does the trust department review all advertisements, promotional materials and marketing scripts to ensure that there is a reasonable factual basis for all representations made? 2. Does the trust department review all advertisements, promotional materials, marketing scripts and marketing presentations to ensure that these materials do not use fine print, separate statements, or inconspicuous disclosures to correct potentially misleading information? 3. Does the trust department tailor advertisements, promotional materials, marketing scripts and presentations evaluating the sophistication and experience of the target audience, including the elderly and financially unsophisticated individual? Yes/No Comments 4. Does the trust department in its advertisements, promotional materials, marketing scripts, and recorded telephone conversations, determine whether the bank (or its third party servicer) makes claims, representations or statements that may mislead members of the target audience about the performance, cost, value, availability, benefits, or terms of the product or service? 5. Does the trust department review all advertisements, promotional materials, and marketing scripts to ensure that they fairly and adequately describe the terms, benefits, and material limitations of the product or service being offered, including any related or optional trust products or services, and that they do not misrepresent such terms either affirmatively or by omission? 6. Does the trust department avoid advertising that a particular service or benefit will be provided in connection with an account if the bank does not intend or is not able to provide the service or benefit to accountholders? 7. Does the trust department draw the attention of customers to key terms and definitions, including limitations and conditions that are important in enabling customers to make informed decisions about whether the product or service meets their needs? 8. Does the trust department ensure that costs and benefits of related or optional products and services are clearly explained and not misrepresented or presented in an incomplete or overly complex manner? 9. Does the trust department avoid using advertising terms that are not available to most customers, and avoid using unrepresentative examples in advertising, marketing, and promotional materials? 10. Does the trust department review its website content and navigational process to ensure that the customer is able to readily obtain the necessary disclosures for its products? 11. Does the trust department review its advertising and promotional materials to avoid raising UDAP concerns? 12. Is the employee in charge of the review, knowledgeable in UDAP requirements and guidelines and have a sound knowledge of the complexities of trust products and services offered? C. Evaluating Initial and Subsequent Disclosures 1. Does the trust department review all standardized customer agreements and disclosures to ensure that there is a reasonable factual basis for all representations made? 2. Does the trust department review all standardized agreements to ensure they are fairly and adequately describe the terms, benefits, and material limitations or conditions of the product or service being offered? Limitations may include such things as: a special interest rate that applies only to balance transfers; an expiration date for terms that apply only during an introductory period; or a prerequisite for obtaining particular terms (such as minimum transaction amounts, introductory or other fees, or other qualifications). Conditions may include the ability to cancel without charge a service that was offered on a free trial basis? 3. Does the trust department inform customers in a clear and timely manner about any fees, penalties, or other charges (including charges for any force-placed products) that have been imposed, and the reasons for their imposition? 4. Does the trust department reserve the right to change the terms of a service or product? 5. If so, do the trust department’s customer agreements clearly disclose that the bank can make future changes to the rate, terms, and conditions otherwise specified, in any agreement signed by or given to the consumer? 6. Are such changes clearly explained? E. Monitoring the Conduct of Employees and Third Parties 1. Does the trust department have effective risk and monitoring controls for selecting and managing third-party contractors? 2. Do such agreements and policies outline the degree of monitoring, acceptable error rates, and corrective action provisions for noncompliance? 3. Do such agreements also identify issues that would need to be escalated to trust department management? 4. Do the trust department’s compensation programs for employees and third-party contractors provide incentives for acts or practices that could raise potential concerns, such as compensation programs that steer consumers to particular products to the exclusion of other, potentially beneficial products? 5. Does the trust department monitor the training of employees and third parties who market or promote trust department products or services to ensure that they are adequately trained to avoid making statements or taking actions that might be unfair or deceptive? 6. Does monitoring include a review of training and promotional materials, including financial and educational seminar information? 7. Does the trust department review the third party’s primary interface with clients, such as reviewing recorded telephone calls or transcripts of online communication?