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Fundraising
Development
Facilitator Guide
PA Collegiate Summit 2009
Fundraising Development
2009
Module Overview
Audience:
 American Cancer Society staff and Relay For Life volunteer leadership.
 Recommended group size: 20-35
Time Required: 1 hour and 15 minutes
Number of Breakouts: 4
Preparation:
Room Set-Up:
 U-shape with participants sitting on the outside or round tables.
 Table in front of the room for facilitator materials, handouts, etc.
 Decorations
 Flip Chart and Easel.
Allow sufficient time to:
 Create flipcharts (to do at Sept. meeting)
 Distribute handouts (Em will make copies in the office)
 Decorate the room.
 Welcome participants.
All preparation should be completed Friday.
Materials:
 Decorations
 Facilitator Kit- will create at Sept. meeting
o Markers
o Tape or Painters Tape
o CD Player & CD
o Flip chart
o Table snacks
o Scissors
o Post-it notes
o Pipe cleaners
Icons
Facilitator creates a flip chart.
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Facilitator Agenda:
(Adjust times as appropriate to fit your needs and your schedule)
________________________________________________________________
Welcome/Introductions, Agenda review, Objectives
5 minutes
Icebreaker
5 minutes
Mission and Fundraising
20 minutes
Affiliations and Fundraising
20 minutes
Best Practices
25 minutes
Review, Wrap-Up
5 minutes
________________________________________________________________
Welcome / Introductions
Facilitators will introduce themselves.
Agenda Review
Review the agenda items listed on the agenda flipchart.
Agenda
1.
2.
3.
4.
5.
6.
7.
Welcome/Introductions
Ground Rules
Icebreaker
Mission and Fundraising
Team Affiliations and Fundraising
Best Practice
Review/Wrap Up
Objectives
Review the objectives listed on the objectives flipchart.
Objectives
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


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Make you aware of the need within the American Cancer
Society mission
Create an understanding of Team Affiliations and how to
use them to further fundraising
Share best practices
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Icebreaker: Hot Air Express
(5-8 minutes)
Depending on how many people are in each group, groups of 8-10 will be created.
Each group will receive half as many balloons/people in each group. The object of the
game is to get all of the balloons in the group over to a specific location in the group the
fastest, without using their hands. The balloons will already be blown up and in a
corner. Each team will be told that they have to get all of the balloons of their team’s
color over to the other side of the room without using their hands. Groups a minute to
strategize, but after that they have to begin. Each group has to complete the task
before the activity ends. When the groups finish, they have to sit down where they’re at.
Explain: This activity is to strategize or problem solve. Each team will probably have
cheerleaders, guides, coaches, referees, observers, and doers to get the activity
complete. This emphasizes that everyone is needed to help with activities.
Agenda Topic #1: Mission and Fundraising!
(20 minutes)
________________________________________________________________
Mission and Fundraising (20 minutes)
It’s not secret that we are here fight cancer! Obviously there are always challenges in
this fight, in our case it is fundraising. But we can use our talents, resources, and the
reason we fight to help overcome our fundraising challenges. Today’s breakout is going
to help shed light on how you can put mission back into fundraising, learn what is
happening on campuses around Pennsylvania, and how we can assist team affiliations
with reaching their fundraising goals. As Colleges Against Cancer Chapters and Relay
For Life events we are hosting awareness events. We can use these events to put the
mission back into fundraising.
We all know the mission of the American Cancer Society...simply put we are eliminating
cancer through Education, Advocacy, Research, and Services.
Does any one know what that actually means…? How tangible is that?
1. The Mission of The American Cancer Society
Eliminating Cancer
By Education, Research, Advocacy, Services
We are going out and telling people we need to fundraise BUT we do not always show
the need. We know what we need to fundraise…but does everyone on your campus
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know? Do people know that American Cancer Society is the most trusted name when
someone is battling cancer?
2. What does the mission mean In PA?
191
1,900
54
100,000
Today 191 people will hear the words you have cancer
1,900 will find answer to their questions about cancer through 1.800.227.2345 and
cancer.org
54 people will have a place to stay during treatment at no cost
$100,000 in American Cancer Society research will be conducted looking for new
treatment options and potential cancer breakthroughs
As you can see there is a growing need everyday of the year. 69,715 people will be
newly diagnosed with cancer in Pennsylvania
Now that we have the need…How do we get the information out and incorporate
fundraising into the events.
3. We have the need…How do we get the message out?
Breast Cancer Awareness
BakesaleGASO
Turkey Sandwiches
Great Americans
Sports Tournament
As you can see fundraiser can be more than just raising money but educate those about
the need and the reason we are fundraising. Everyday new people are diagnosed, more
services are needed. As committee members on our college campus is our
responsibility to help team captains and participants know about the need. How can we
help them.
II. Team Affiliations and Fundraising (25 minutes)
When looking at your events you see specific groups of individuals forming teams. Can
anyone name these groups on campus? (Have participants call out some groups)
4. Team Affiliations and Fundraising
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5. Team Affiliations
Greek
Resident Life
Service Organizations
Political Organizations
Governing Bodies
Social
Etc.
The American Cancer Society has developed a program to assist all of you with
recognizing who you have campus and what you have to work with. This program if you
are not aware of is called EAPT. You may have used this during your goal setting. If you
have not NO WORRIES work with your staff partner to get a copy and guidance on the
program.
6. EAPT and Fundraising
Team Development Committee
EAPT
Team D TAB
Mentors
Team Affiliations
Greek Mentor
Greek Affiliations
Target Fundraisers
MAKE MONEY MONEY $$
As you can see this is one part of EAPT. This part can help us in our fundraising on
campus by staying in contact and working with various affiliations throughout the year.
This year we are encouraging you to build out your team recruitment committee by
adding team recruitment mentoring subcommittee members….WHAT DOES THAT
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MEAN!? That means that you can build a committee to coach teams on how to target
their specific affiliation that best represents them on campus.
For example a Greek team would have a mentor that is familiar with Greek
organizations and help advise them on how that organization can further their
fundraising efforts on campus.
The idea is that we as committee members would recruit people that are related to the
specific affiliations; from there these “mentors” will meet, coach, and direct Team
Captains on how they can fundraise related to their affiliations.
Now that we have introduced this concept to you, we want you to get comfortable with
it. At your table you have random objects, we are going to assign you to a specific
affiliations your task is to use these items to develop a fundraiser for that affiliations so
that you could bring it back to those team captains. REMEMBER TO TIE IN MISSION
WHEN FUNDRAISING
7. Key Points to Remember
Target your affiliations
Fundraiser
Tie in Mission
10-15 minutes the group works on this task. Regroup and present the ideas.
Best Practice Sharing (25)
8. BEST PRACTICE SHARING
Now it is time to hear what is happening on your campus. We know you are doing fun
and unique fundraisers and we want to hear what you are doing.
Everyone count out by (number of tables) and go to specific table. Each table has a
types of fundraisers or a given time of year. Everyone share some of their fundraisers
and then you will move to the next table. If you have not done a fundraiser for that topic
share a fundraiser you’d like to do for that topic.
Topics for Fundraisers
GASO
Holidays
Back to School and Great Americans
Paint the Campus Purple
Team Fundraisers
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Regroup and Share.
9. Recap
Mission and Fundraising
Team Affiliations
Mentoring and Fundraising
Now you see that fundraising is more than just going and asking someone to show you
the whobucks. By incorporating the mission into fundraising people understand why
they are donating and grasp the need to support the fight against cancer.
By working with different groups on campus you can specifically focus on different types
of fundraisers that are targeting a certain affiliation on campus. This is effective because
each affiliations taps into a different group of students and makes fundraising more
diverse because of all the various types of fundraisers. Take advantage of the
mentoring system to make this process successful and effective.
Use these best practices, take them back and share them with you CAC and RFL
committees. Throughout the weekend create networks with various campuses so you
can continue to share each others ideas.
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