Download Event marketing

Education establishment “Belarus State Economic University”
Master’s degree program
University Degree of the 2nd stage
Department
The Department of Cross-cultural Economic
Communication
Specialization
Master’s Degree Program
Degree awarded
Forms of Education
The Program is headed by
1-26 81 05 Marketing
Event Marketing (in English)
Master of Economics and Management
Part-time
Natalya V. Popok, Ph.D. (linguistics),
associate professor, Dean of the School of
International Business Communications;
Natalya P. Mogilenskih, Ph.D. (linguistics),
associate professor, Chair of the Department of
Cross-cultural Economic Communication
Ivan L. Akulich, Ph.D. (Economics),
Professor, Chair of the Department of
Marketing;
Elena N. Petrushkevich, Ph.D. (Economics),
Professor;
Boris A. Zhelezko, Ph.D. (linguistics),
associate professor, Chair of the Department of
Economic Information Science;
Natalya P. Mogilenskih, Ph.D. (linguistics),
associate professor, Chair of the Department of
Cross-cultural Economic Communication;
Invited practitioners from the Group of
Companies “Alutech”, Visual Art Centre “Arts
Corporation”, Joint Ltd. “Game Stream”, HTP,
CJSC “In transition”, Belarusian Ice Hockey
Association, Ltd. “БСК”
The mission of the Master’s degree program is
to prepare highly skilled professionals in the
area of Event Marketing.
In-depth training of Marketing specialists in an
absolutely new area of Marketing – Brand
promotion through event organization in both
internal and external marketing environment.
The program is based on the concept of event
organization as the main integral part of the
marketing communications in competitive
marketing environment. The event is regarded
as a means to achieve a product’s or service’s
marketing objectives. Emphasis is on Event
Marketing in different areas, cross-cultural
peculiarities of event organization, business
protocol role, public relations, advertising etc.
The program provides students with
Staff
Mission of the program
Aim of the program
The contents in brief
Key features of the program
Core disciplines (state component)
Main disciplines of the Master’s program
Options – two forms
professional knowledge and analytic skills
based on the understanding of strategic and
organizational context of all the marketing
communications used by the enterprise so as to
develop an event fully integrated into the
marketing communications. The unique
element of the program is the development of
deep professional knowledge needed to devise
creative event concepts and to apply these
concepts to brand promotion.
The program is aimed at teaching the
principles of success in different types of
events, which contributes to the brand
promotion and constitutes a universal tool of
changes in both internal and external
marketing environment of the enterprise. The
program provides for a wide range of
multicultural authentic material, in particular
cases of leading world and domestic brands
presented in English. This is the first and the
only Master’s program of the post-Soviet
period in Belarus and one of the first programs
on Event Marketing in Europe. Another unique
feature of the program is its applied character.
The course is taught in English for part-time
students with elements of distant education.
Students also have an choice of disciplines
according to their professional interest.
IT in Economy and Management
Macroeconomics (advanced level)
Microeconomics (advanced level)
Econometrics (Advanced level)
Strategic Marketing
Holistic Marketing
General Event Marketing
Event Marketing Characteristics in Variable
Application/ Event Marketing Services
Event Marketing Cross-cultural
Communication/International Communication
Business Protocol: Cases and
Analysis/Professional Communication in the
Sphere of Communicative Design
Results
Places of practice
Project Management/Event Management
Students are expected to develop competencies
in Economics and Management, in particular in
Marketing communications.
GC “Alutech”
CJSC “In transition”
Ltd. “БСК”
Spheres of activity
Contacts
The program provides for a wide range of
opportunities for those who aims to work in
Marketing departments of enterprises, service
industry, mass media companies, advertising
and PR agencies.
The Department of Cross-cultural Economic
Communication, 206/2, Partizanski av. 26,
Minsk, 220070
Tel. 2097911
E-mail: [email protected]