Download The Chinese Marketing

The Chinese Marketing
Wang Xiaofeng
Marketing group
Introduction
AIDs is endangering the whole world

HIVs
total population
0.6-1 million
1.3 billion (2000)
1.5-10 million
(2010)
try to control –1.5 million (2010)

The three stage
1985-1989 sporadic cases
 1989-1994 Yunnan province
 1994-now throughout China
mostly by intravenous drug users
HIVs-paid blood donors
-sexually transmitted diseases
-underground prostitutes

Sex distribution (1998)
90
80
70
60
50
40
30
20
10
0




Recorded 12639
people of HIVs
81.9% male
15.7% female
2.4% gender not report
Age distribution
80
70
60
50
40
30
20
10
0
20-30
others
HIVs transmission route


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
1.intravenous drug users
69.4%
2.sexual transmission
6.6%
3.Blood transfusion/blood
products 0.3%
4.Mother to child 0.1%
5.Not certain 23.6%
70
60
50
40
30
20
10
0
1
2
3
4
5
Geographic distribution
(main group)
Southwest, northwest---intravenous drug
users
 Center China--- migrant workers, paid
blood donors
 Southeastern coast, big cities--- sexually
transmitted diseases,underground prostitutes

HIVs in China
1000000
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
stage1
1994
1997
2000
Factors of HIVs rapid rise
Venereal disease
 100 million migrant workers
 needles sharing
 Underground prostitutes
 contaminated blood products
 poverty, poor training, low standards
 others------homosexuality

HIVs virus types
8 HIVs strains in China (1999)
 Type B (47.5%)---drug users
 Type E (9.6%)
 Type C (34.3)---drug users
 Type A,D,G--- Chinese worked in African
 Type F---Guangdong province

HIVs treat




96 local centers for monitoring
Medicine cost = 5 times salary
Chinese traditional medicine
non treat
HIVs research in China
AIDs vaccine
 Traditional Chinese Medicine

International cooperation
AIDs education program with Australia
 UN Mekong River Region States anti-AIDs
plan
 UNDP
 UNESCO

Chinese strategy



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
Emphasize prevention
AIDs prevention Center
established in1998
Unsafe blood centers
closed
NGOs mobilize
public awareness
AIDs education in high
school
Conclusion
AIDs is not a simply public health problem,
it is rather a complex social problem.
 HIVs is still at low level of contagion. This
is our last chance to beat the epidemic.
