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DALIAN UNIVERSITY OF FOREIGN
LANGUAGES (DUFL)
Dalian, China
For information on the BCA – CHINA Study Abroad Program, contact:
Robert William
BCA Program Manager - CHINA
[email protected]
717-361-6606
1
Syllubus for Microeconomics
【Course Code】02337202
【Course Title】 Microeconomics
【Course Category:】Elective
【Students】Juniors
【Teaching Hours & Credits】
The 5th semester: Microeconomics, two hours/week and 34 hours in total for 2 credits
【Course Description】
The course is supposed to familiarize students with the basic theories and models in
microeconomics with their applications in cases.
【Teaching Procedures】
The teaching mainly consists of 4 parts. They are preparation, teaching in class, assignment
allocation, and checking.
Course preparation is done before class by the instructor independently based on textbooks as
listed in the column of Textbooks.
During a lecture, the instructor mainly spends most of the time explaining the theories and models in
the course since lectures are given in a theatre with a mix of different classes. The instructor is
supposed to explain the theories and models with the help of cases so that students can understand the
implications and their application in Marketing and Management.
As the contents are selected from different textbooks, students are advised to make notes or do
some reading of recommended textbooks available in the library as supplementary to the notes.
【Basic Teaching Requirements】
According to the Syllabus, students should have quite high language skills in order to understand
the instructor as it is taught in English. PPT is adopted in the teaching.
【Course Contents and Credit Hours】
Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15-17
Contents
Introduction to Microeconomics
Chapter 1: Ten Principles of Economics
Chapter 2:Thinking Like an Economist
Chapter 3:Interdependence and the Gains from Trade
Chapter 4:The Market Forces of Supply and Demand
Chapter 5:Elasticity and Its Application
Chapter 6: Supply, Demand and Government Policies
Chapter 7: Consumers, Producers, and the Efficiency of Markets
Chapter 8: Application:The Costs of Taxation
Chapter 9: Application: International Trade
Chapter 10: Externalities
Chapter 11:Public Goods and Common Resources
Chapter 12:The Design of the Tax system
Chapter 13: The Costs of Production
Chapter 16: Oligopoly
【Teaching Contents】
1
Hours
2
2
2
2
2
2
2
2
2
2
2
2
2
2
6
Introduction to Microeconomics
Chapter 1: Ten Principles of Economics
Chapter 2:Thinking Like an Economist
Chapter 3:Interdependence and the Gains from Trade
Chapter 4:The Market Forces of Supply and Demand
Chapter 5:Elasticity and Its Application
Chapter 6: Supply, Demand and Government Policies
Chapter 7: Consumers, Producers, and the Efficiency of Markets
Chapter 8: Application:The Costs of Taxation
Chapter 9: Application: International Trade
Chapter 10: Externalities
Chapter 11:Public Goods and Common Resources
Chapter 12:The Design of the Tax system
Chapter 13: The Costs of Production
Chapter 16: Oligopoly
【Textbooks&Refrences】
Teaching notes by Chengfang Sun
References:
Mankiw, N. Gregory. Principles of Economic.China Machine Press, 1998.
Begg, David et al. Economics. McGraw-Hill. 1997.
Harvey, Jack. Mastering Economics. Macmillan, 2000.
【Assessment】
Class performance and attendance 40%, term paper 60%.
Written by Sun Chengfang
Authorized by Wang Lijuan
大纲执笔人：
大纲审定人：
Syllabus for International Trade Theories and Policies
【Course Code】02338202
【Course Title】International TradeTtheories and Policies
【Course Category】Elective
【Students】Juniors, English majors (International Trade Orientation)
【Teaching Hours an& Credit Value】
The 5th semester: International TradeTtheories and Policies, 2 hours/week, with a total of 34 hours,
2 credits
【Course Description】
As the basic specialized course, International TradeTheories and Policies mainly introduces the
history of international trade, classical, neoclassical and modern trade theories, international factor
movements, international trade policies, globalization and World Trade Organization.
【Teaching Procedures】
2
The teaching procedures of this course include four major steps: course preparation, lecture,
assignment, and assessment.
Course preparation will be completed before the class by teachers individually on the basis of
collecting and organizing necessary materials and making them into and handouts.
During a lecture, teacher will pay special attention to the students’ comprehension of each lecture
and encourage and motivate students to learn creatively and independently by using flexible teaching
methods, such as inquiry learning, task-based learning and discussion.
Students will be asked to read corresponding materials given by teachers after each class as
assignments, and teachers will make students discuss in the next class.
Teaching assessment can be done in a variety of ways. Teachers can get both in-class and
after-class assessment through questions, oral work, students’ presentation, reports, quizzes and
formal tests. This will enable teachers to check students’ understanding of lectures.
【Basic Teaching Requirements】
According to the syllabus, through the study of this course the students should be able to get a
better understanding of the basic theories and policies of international trade, and to learn how to
comment on some hot isssues related to the international trade.
In particular, students should be able to skillfully use major reference tools and the internet to
solve both language problems and other problems independently.
【Course Contents and Credit Hours】
Contents
Hours
Chapter one: the basic theory using demand and supply
6
Chapter two: mercantilism
2
Chapter three: absolute advantage
2
Chapter four: comparative advantage
4
Chapter five: factor endowments
4
Chapter six: analysis of a tariff
2
Chapter seven: non-tariff barriers to imports
4
Chapter eight: pushing exports
4
Chapter nine: trade blocs and trade blocks
2
Chapter ten: multinationals and migration: international factor movements
4
【Teaching Contents】
This course mainly discusses international trade theories and policies. For international trade
theories, it includes the most classical theories and some other practical theories. The former has the
basic theory using demand and supply, mercantilism, absolute advantage theory, comparative
advantage theory, factor endowments and growth theory; and the latter contains the Leotiff paradoxes
etc. And international trade policies include analysis of a tariff, non tariff barriers to imports, pushing
exports, trade blocs and trade blocks, and multinationals and migration: international factor
movements.
【Textbooks&References】
Thomas A. Pugel. International Trade. 12th ed. China Renmin University Press, 2005.
【Assessment】
Class attendance and performance 20%, assignment 20%, final exam 60%.
3
Written by Gao Yanfeng
Authorized by Wang Lijuan
Syllabus for International Trade Practice
【Course Code】02339202
【Course Title】International Trade Practice
【Course Category】Compulsory
【Students】Juniors of English majors (International Trade/Business Orientation)
【Teaching Hours & Credit Value】
The 6th semester: International Trade Practice, 2 hours/week, with a total of 34 hours, 2 credits
【Course Description】
International Trade Practice is the study of the practical exchange of goods across national
boundaries. It concerns trade practices and operations of both import and export such as trade terms,
including cargo transport, transportation insurance, terms of price, international payments, claims and
arbitration, business negotiation and trade forms.
【Basic Teaching Requirements】
According to the syllabus, students should be able to attain reading comprehension abilities of
sales contracts and relavant documents, and their understanding of import and export procedures,
special terms and trade forms.
In particular, students should be able to skillfully use major reference tools and the internet to
solve both language problems and other problems independently.
【Practical Contents】
Contents
Hours
terms of commodity
international cargo transport
international cargo transportation insurance
terms of price
international trade terms
international payments
claims, force majeure and arbitration
international trade procedure
trade forms
6
4
4
4
4
2
4
4
2
【References】
Shuai, Jianling. International Trade Practice Northeast Finance & Economics University Press,
2005.
4
【Assessment】
Class attendance and performance:20%, assignment 20%, final exam 60%.
【Suggestions on Teaching Procedures】
The teaching procedures of this course include four major steps: course preparation, lecture,
assignment, and assessment.
Course preparation will be completed before the class by teachers individually on the basis of
collecting and organizing necessary materials and making them into and handouts.
During a lecture, teacher will pay special attention to the students’ comprehension of each lecture
and encourage them by using flexible teaching methods, such as inquiry learning, task-based learning
and discussion, so as to motivate students to learn creatively and independently.
Students will be asked to read corresponding materials given by teachers after each class as
assignments, and teachers will make students discuss next class.
Teaching assessment can be done in a variety ways. Teachers can get both in-class and after-class
assessment through questions, oral work, students’ presentation, reports, quizzes and formal tests. This
will enable teachers to check the students’ understanding of the lectures.
Written by Gao Yanfeng
Authorized by Wang Lijuan
5
Syllubus for Macroeconomics
【Course Code】02340202
【Course Title】 Macroeconomics
【Course Category:】Elective
【Students】Juniors, English majors (International Trade Orientation)
【Teaching Hours and Credits】
The 6th semester: Macroeconomics, two hours/week and 34 hours in total for 2 credits
【Course Description】
The course is supposed to familiarize students with the basic theories and models in
macroeconomics with their application in explaining the macroeconomic performance, especially in
China.
【Teaching Procedures】
The teaching mainly consists of 4 parts. They are preparation, teaching in class, assignment
allocation, and checking.
Course preparation is done before class by the instructor independently based on textbooks as
listed in the column of Textbooks.
During a lecture, the instructor mainly spends most of the time explaining the theories and
models in the course since lectures are given in a theatre with a mix of different classes. The instructor
is supposed to explain the theories and models in detail so that students can understand the
implications. The status quo of the macro economy will be mentioned and its behavior, explained by
the theories and models whenever possible.
As the contents are selected from different textbooks, students are advised to make notes or do
some reading of recommended textbooks available in the library as supplementary to the notes.
【Basic Teaching Requirements】
According to the Syllabus, students should have quite high language skills in order to understand
the instructor as it is taught in English. PPT is adopted in the teaching.
【Course Contents and Credit Hours】
Week
Contents
1
Introduction to Macroeconomics
GDP Over Time：
2-3 Components of GDP
Measurement of GDP
Economic Growth:
4-5 Cobb-Douglas Production Function
Solow Growth Model
6-8 Unemployment During RecessionsOkun’s Law
8-9 Inflation (disinflation, deflation)
Interest Rates(types, behavour, real interest rate)and
10-11
exchange rate
12-13 AS & Long-Term Economic Growth (LTEG)
14-15 Gov. Policy for (LTEG)
16-17 Economic Fluctuations Theory & Policy
18
Review
6
Hours
2
4
4
4
4
4
4
4
4
2
【Textbooks&References】
Bade, Robin & Parkin Michael. Foundations of Macroeconomics. Pearson Education Inc., 2002
Begg, David et al. Economics. McGraw-Hill, 1997
Blanchard, Oliver. Macroeconomics. Prentice-Hall Inc., 2000
Harvey, Jack. Mastering Economics. Macmillan, 2000
Mankiw, N. Gregory. Principles of Economics. China Machine Press, 1998
【Assessment】
Class performance and attendance 40%, final exam 60%.
Written by Sun Chengfang
Authorized by Wang Lijuan
7
Syllabus for International Business Etiquette
【Course Code】02341202
【Course Title】International Business Etiquette
【Course Category】Elective
【Students】English Major, Seniors
【Teaching Hours and Credit Value】
The 7th semester: International Business Etiquette, 2 hours/week, 34 hours, 2 credits
【Course Description】
International business etiquette is a course which introduces the ways and rules of communication
based on different language, culture, behavioral habit and social tradition. The course aims to make
the students to recognize various countries’ local customs and practices, societal histories and
behavioral patterns and to grasp the fundamental knowledge of business etiquette in the
English-spoken countries. These will develop students’ abilities to tackle various etiquette rules at
their working environments, display their capabilities smartly and enhance their working
performance.
【Teaching Procedures】
The teaching procedures of this course include four major steps: warm-up activities, lecture,
interaction and assessment.
The warm-up activities are arranged before the formal lecture. The students are asked to
carefully read the text and collect relative reading materials extensively.
Course preparation will be completed before the class by teachers individually on the basis of
collecting and organizing necessary materials and making them into multi-media devices. The course
is mainly organized by two lines. One is the country line which focuses on the main etiquette of some
English-spoken countries including America, Great Britain, Ireland, Australia and New Zealand. The
other line is the specialized etiquette including: Telephone etiquette, Meeting etiquette, Dinning
etiquette and so on. The two lines cross horizontally and vertically which will demonstrate the
etiquette cubically.
During the lecture, interactions in the class are able to motivate the students to act the scene from
the international business etiquette videos. Teachers will pay special attention to the students’
comprehension of each lecture and are encouraged to use flexible teaching methods, such as inquiry
learning, task-based learning and discussion, to motivate students to learn creatively and
independently.
Teaching assessment can be done in a variety of ways. Teachers can get both in-class and
after-class feedback through questions, oral work, students’ presentation, reports, formal tests, etc. It
will enable teachers to check students’ understanding of lectures.
【Basic Teaching Requirements】
Teachers need to demonstrate a clear teaching structure in the class which enable the students to
master the key points in the teaching. Teachers help the student to form imaginary thinking by
introducing the cultural background. Teachers should point out requirements and taboos in the
international business etiquette in the class teaching process.
Students should be able to skillfully use major reference books and the internet to solve both
language problems and other theoretical problems independently. They also are required to preview
and master the Dos and Donts in the business etiquette. Not only the teacher use a large amount of
8
PowerPoint to demonstrate the key points in the teaching but the students are asked to prepare a
certain countries presentation in the class.
【Course Contents and Credit Hours】
Week
Contents
Hours
1
Chapter 1 Business in America
2
2
Chapter 2 Powerful First Impression
2
3
Chapter 4 Professional Presence
2
4
Chapter 5 Office Courtesies That Increase Your Clout
2
5
Chapter 6 Courtesy Challenge: The True Test of Diplomacy
2
6
Tomb-sweeping day
7
Chapter 8 The Telephone: Your Voice to the World
2
8
Chapter 11 Dinning for Fun and Profit
2
9
Chapter 13 Gifts That Package You Well
2
10
Mayday Holiday
2
11
Chapter 14 Business Travel
2
12
Chapter 15 England Business Etiquette
2
13
Chapter 16 Scotland Business Etiquette
2
14
Chapter 17 Ireland Business Etiquette
2
15
Chapter 18 Australia Business Etiquette (1)
2
16
Chapter 18 Australia Business Etiquette (2)
2
17
Chapter 19 New Zealand Business Etiquette
2
18
Review
2
【Teaching Contents】
Chapter 1 Business in America
（Difficult and Key Points）
1.Test your etiquette awareness
2. Powerful first impression: how to Meet and Greet
3. Big technique for small talk
Chapter 2 Powerful First Impression（Difficult and Key Points）
1. Introductions That Never Fail
2. Handshakes That Grab Respect
3. Smart courtesies for the Disabled
4. Handing business cards with flair
Chapter 4 Professional presence （Difficult and Key Points）
1.Appearance Counts: It pays to pay attention
2.What Message Does Your Appearance Send?
3.Body Language That speaks well of you
4.Grooming that brings out your best
Chapter 5 Office Courtesies That Increase Your Clout（Difficult and Key Points）
1. How to manage Ins and Outs and Ups and Downs
2. Welcomes that “Wow” Them: Gracious Greetings for Visitors
3. Mastering Mutual Manners
Chapter 6 Courtesy Challenge: The True Test of Diplomacy（Difficult and Key Points）
1. The Keys to Managing Conflict
2. Nice girl do confront
9
3. How to show respect for rank
4. Grace under pressure
Chapter 8 The Telephone: Your Voice to the World（Difficult and Key Points）
1.How to Answer the Phone with Finesse
2.Ten Commandments for Placing Calls That Impress
3.Handling Telephone Trouble
4.Nice Hearing From You
Chapter 11 Dinning for Fun and Profit（Difficult and Key Points）
1.The keys to proper planning
2.The keys to conducting a perfectly business lunch
3.When lunch is too much or not enough
Chapter 13 Gifts That Package You Well（Difficult and Key Points）
1.Mastering Motivations and Meanings
2.Five Significant Gift-Giving Considerations
3.presentation Protocol
Chapter 14 Business Travel（Difficult and Key Points）
1. Planning your trip
2. Luggage and packing to ease your journey
3. Making the most of Hotel hospitality
4. How to successfully host international visitors
Chapter 15 England Business Etiquette（Difficult and Key Points）
1.Demography of England
2.Statistics and Information of England
3.Business Attire
4.Business Dinning
Chapter 16 Scotland Business Etiquette（Difficult and Key Points）
1.Demography of England
2.Statistics and Information of England
3.Business Attire
4.Business Dinning
Chapter 17 Ireland Business Etiquette（Difficult and Key Points）
1.Demography of England
2.Statistics and Information of England
3.Business Attire
4.Business Dinning
Chapter 18 Australia Business Etiquette（Difficult and Key Points）
1.Demography of England
2.Statistics and Information of England
3.Business Attire
4.Business Dinning
5.Conversation
Chapter 19 New Zealand Business Etiquette（Difficult and Key Points）
1.Demography of England
2.Statistics and Information of England
10
3.Business Attire
4.Business Dinning
5.Conversation
【Textbooks & References】
Barbara Pachter, & Marjorie Brody Complete Business Etiquette Handbook. New Jersy:
Prentice-Hall. 1995
Sabath, Ann Marie. International Business Etiquette.The Career Press. 1999.
【Assessment】
Class performance and attendance 10% , presentation 20%, final exam 70%.
Written by Zhang Luodan
Authorized by Xiao Yanjie
11
Syllabus
for International Business Law
【Course Code】02342202
【Course Title】International Business Law
【Course Category】Elective
【Students】Juniors, English majors (International Trade Orientation)
【Teaching Hours & Credit Value】
The 6th semester: International Business Law, 2 hours/week, with a total of 34 teaching hours, 2
credits
【Course Description】
This course provides students on non-law programs with a firm foundation in law, especially
with an increased awareness of how the legal system and principles of law underpin business, operate
and affect the business environment and prepares students to study more specialized law courses at
higher levels. This course enables students to grasp all legal procedures in imports and exports,
including freight transportation, obligation of the contract and contract law, financing, commercial
reciprocity, dispute solving, intellectual property right franchising and e-commerce, etc.
【Basic Teaching Requirements】
On the part of instructor, besides careful preparation of teaching, emphasis should also be put on
the teaching methods. Multi-media equipment can be introduced to class activities. This course takes
theory teaching as the core, and complements it with relevant background knowledge and some
essential cases. It enables students to master skills in dealing with practical issues. And for those
specialized contents that need well-developed background, teachers shall try to arouse the interests of
the students and teach it step by step. And on the part of students, preview and class discussion are
also of great importance.
【Practical Contents】
Week
Contents
hours
1.
1.Introduction of International Business Transaction and
International Business Environment
2
2
2. The Development of International Business Law and
Source
2
3
3. International Organizations
2
4
4. Importing
2
5
4. Importing
2
6
The National Holiday
2
7
5. Exporting
2
8
5. Exporting
2
9
6. Transportation and Logistics
2
10
6. Transportation and Logistics
2
11
7. International Payment and Finance
2
12
7. International Payment and Finance
2
13
7. International Payment and Finance
2
14
8. Intellectual Property and Licensing
2
15
8. Intellectual Property and Licensing
2
16
9. International Dispute Resolution
2
12
17
9. International Dispute Resolution
2
18
Review
2
【References】
John H. Willes & John A. Willes. International Business Law. Beijing: China Renmin University
Press, 2005.
Ralph H. Fjolsom, Michael W. Gordon & John A. Spanogle International Business
Transaction(7th edition). Beijing: Law Press, 2005.
【Assessment】
Class attendance 10%，quizzes and homework 20%
Final exam 70%.
【Suggestions on Teaching Procedures】
The teaching procedures can be basically divided into four major steps: course preparation,
lecture, assignment and assessment. Course preparation will be completed by the instructor’s
individual effort, and preparation should be done carefully, including the preparation of the text book
and material concerned. During the lecture, besides the introduction of basic knowledge, other
teaching methods such as inquiry learning, task-based learning and discussion should also be used.
Assignment is largely about self-study in learning materials concerned. Teaching assessment can be
done in various ways. Teachers can get both in-class and after-class feedback to urge students to learn
through questions, students’ presentation, reports and formal tests.
Written by Zhang Li
Authorized by Wang Lijuan
Syllubus for Fundamentals of Management
【Course Code】02350202
【Course Title】Fundamentals of Management
【Course Category】Elective
【Students】Juniors, English majors (International Marketing Orientation)
【Teaching Hours & Credit Value】
The 5h semester: Fundamentals of Management, 2 hours/week, with a total of 34 hours, 2 credits
【Course Description】
The goal of this course is to provide a fair complete framework of management fundamentals.
All the theories and basic concepts will help students have a better performance in their future work.
At the conclusion of this course, students should be able to know the history of management, four
basic functions of management, leadership, strategic decisions and the execution, corporate culture
development, incentive mechanism establishment, human resources management and other aspects of
management studies.
13
【Teaching Procedures】
The teaching procedures of this course will include five major steps: course preparation, small
group activities, full class discussions, lecture, and assessment.
Course preparation will be completed before the class by teachers individually in the basis of
collecting and organizing necessary materials and making them into multi-media devices.
Small group activities include assignment presentation given by the teacher and other homework.
Full class discussions refer to the in class discussions which mean that all the students are
expected to be involved in a variety of activities and experiences under the supervision of the teacher.
During each lecture, teachers are supposed to pay close attention to students’ comprehension of
each lecture and teaching contents through various teaching methods, such as task-based learning and
inquiry learning.
Assessment will be done in various ways, such as quizzes, oral presentation, formal tests.
【Basic Teaching Requirements】
For teachers: they are supposed to be prepared for every seminar; to return student papers
promptly, with appropriate feedback, to be available, by appointment, to meet with students; to be
frequently responsive to email messages; to hold high standards for the university.
For students: Class participation, student- student interaction and faculty-student interaction are
required. Students learn from each other as much if not more than what they learn from the faculty.
Each student is required to participate in the individual and team discussion boards.
【Course Contents and Credit Hours】
Week
Contents
Hours
1
Introduction
2
2
History of Management
2
3
Historical Figures in the history of Management
2
4
Functions of Management
2
5
Planning
2
6
Organizing
2
7
Leading
2
8
Controlling
2
9
Staffing
2
10
Organizational goals
2
11
Leadership
2
12
Strategic management
2
13
Corporate culture development
2
14
Organizational structure change
2
15
Incentive mechanism establishment
2
16
Human resources management
2
17
Review
2
【Teaching Contents】
Chapter 1 Introduction
1.Management definition
14
2. Management functions
3. Management patterns
Chapter 2 History of Management
1. Prehistoric accumulation
2. Classic management theories
3. Modern management theories
4. Contemporary management theories
Chapter 3 Historical Figures in the history of Management
1. Taylor：Scientific Management
2. Fayol： Modern Management
3. Weber：Modern Sociology
Chapter 4 Functions of Management （1）
1. Planning
2. Organizing
3. Leading
Chapter 5 Functions of Management （2）
1. Controlling
2. Staffing
Chapter 6 Fayol’s 14 management principles（1）
1. Division of work
2. Authority
3. Discipline
4. Unity of command
5. Unity of direction
Chapter 7 Fayol’s 14 management principles（2）
6. Subordination of individual interests to the general interest.
7. Remuneration
8. Centralisation
9.Scalar chain
10. Order
Chapter 8 Fayol’s 14 management principles（3）
11.Equity
12. Stability of tenure of personnel
13. Initiative
14. Esprit de corps
Chapter 9 Organization
1. Definition
2. Organization characteristics
Chapter 10 Organizational balance
1. Inner balance
2. Organization and environment
3. Dynamic organization
Chapter 11 Leadership
1. Leader’s power
15
2. Leader’s functions
3. Leader’s qualities
Chapter 12 Corporate culture development
1. Corporate culture composition
2. Corporate culture functions
Chapter 13 Incentive mechanism establishment
1. Incentive functional mechanism
2. Incentive functions
Chapter 14 Incentive theoretical patterns
1. Need incentive theory
2. Motivation-goal incentive theory
Chapter 15 Human resources management(1)
1. Importance of HR
2. Procedure of HR management
Chapter 16 Human resources management(2)
1. Staff interviewing
2. Performance evaluation
【Textbooks&References】
Robbins, Stephen P. and David A. DeCenzo. Fundamentals of Management. 3rd ed. Beijing:
Peking University Press, 2002.
【Assessment】
Mid-term presentation 20%, final paper or examination 80%
Written by Lu Xiaojuan
Authorized by Wang Lijuan
16
Syllabus for International Marketing
【Course Code】02353202
【Course Title】International Marketing
【Course Category】Elective
【Students】Seniors, English majors (International Marketing Orientation)
【Teaching Hours and Credit Value】
The 7th semester: International Marketing, 2 hours / week, 34 hours, 2 credits
【Course Description】
International Marketing is a compulsory course to senior undergraduate students who major in
Trade or Business English. The main purpose of this course is to understand the basic theory and
concepts in International Marketing, including global environment, cultural environment of this
global market and global marketing strategies and etc. Let the students understand the quick change
of global marketing environment and know the cultures of English-speaking countries, thereby
enhancing the students’ comprehensive quality.
【Basic Teaching Requirements】
To the teachers, teaching includes preparing lessons, giving lectures, assigning tasks and testing
the students. To the students, learning includes reading before class, doing case study, assignment
and final exam. Teachers need to make PPT before class, use flexible teaching method in class to
emphasize the key theories, and encourage students to study independently and creatively.
Teachers require students to read the related references before class, to discuss the theories and
practices in class, to analyze the different situations of the market after class, and to make the
presentation and report at the end of the semester.
【Practical Contents】
Week
Contents
Hours
1.
Course introduction and research
2
2
The Scope and Challenge of International Marketing
2
3
The Global Environment of International Marketing
2
4.5
History and Geography: The Foundation of Culture
4
6.7
Cultural Dynamics in Assessing Global Markets
4
8
Cultural, Management Style, and Business System
2
9
The Political Environment: A Critical Concern
2
10
The International Legal Environment
2
11
Developing a Global Version through Marketing Research
2
12
International Marketing Channels
2
17
13
Integrated Marketing Communications and International
2
Advertising
14
15.16
17
Pricing for International Markets
2
Case study and presentations
4
Final exam
2
【Reference】
Philip R.Cateora John L.Graham. International Marketing (14edition). Mc Graw Hill Company,
2009.
【Assessment】
Class attendance 10%, performance in class 10%, assignment 20%, final written exam 60%.
【Suggestions on Teaching Procedures】
The teaching procedure of the lecturer chiefly comprises four steps: pre-teaching preparations,
classroom teaching, assignment completion and assessment. Course preparation will be completed
before the class by teachers individually on the basis of collecting and organizing necessary
materials and making them into multi-media devices. During a lecture, teachers will pay special
attention to the students’ comprehension of each lecture, and be encouraged to use flexible teaching
methods, such as group discussion, to motivate students to review current theories and practice. In
giving assignments, students will be asked to finish the readings individually and study to cover the
basic building blocks of marketing before class, to complete the group case analyses to develop the
skills for analyzing different marketing situations; and to make the class presentation (written and
oral) to defend the recommended marketing strategies. Students will be asked to finish the case
study after each class as assignments, and teachers will also make students discuss them after class.
For assessment, students are asked to write a group report about one case and prepare for the
presentation in class before the final examination.
Written by Feng Min
Authorized by Xiao Yanjie
Syllabus for The Practice of International Negotiations
【Course Code】02367202
【Course Title】The Practice of International Negotiations
【Course Category】Elective
【Students】Juniors, English majors (International Relations Orientation)
【Teaching Hours & Course Value】
The 5th semester: The Practice of International Negotiations, 2 hours/week, with a total of 34
18
hours
【Course Description】
The course focuses on the method of “principled negotiation” developed at the Harvard
Negotiation Project. This way of negotiation let people decide issues on their merits rather than
through a haggling process on what each side says it will and won’t do. The method of principled
negotiation is hard on the merits, soft on the people. In this course, participants will grasp some basic
skills of principled negotiation, understand the differences in cultures, interests and conceptions, and
negotiate those differences in negotiation to achieve the agreement acceptable to both sides realizing
win-wins.
【Basic Teaching Requirements】
Since participants depend on each other to take simulated negotiations, the attendance is very
important. Their careful preparation for negotiations before class and responsible performances in
class are also required. Especially, each participants should try to propose meaningful ideas for class
discussion.
【Practical Contents】
Contents
Time(hour)
Negotiation Theories:
Chapter One: Introduction
2
Chapter Two: Don’t bargain over positions
2
Chapter Three: Separate the People from the Problem
Chapter Four: Focus on Interests, Not Positions
2
Chapter Five: Exercise one: How to Identify Interests —— Hire a
2
Newtonian
2
Chapter Six: Invent Options for Mutual Gains
Chapter Seven: Exercise two: Joint venture case
2
Chapter Eight: Insist on Using Objective Criteria
2
Chapter Nine: A film: Twelve Angry Men
2
About problems in negotiations:
2
Chapter Ten: What if they are more powerful?
Chapter Eleven: What if they don’t play?
2
Chapter Twelve: What if they use dirty tricks?
2
Simulated negotiation:
2
Chapter Thirteen: Simulation1: Ship Bumping Case
Chapter Fourteen: Simulation2: MedLee Joint Venture
2
Chapter Fifteen: Simulation3: Sallay Soprano
2
19
Chapter Sixteen: Simulation4: Disney Park
2
Chapter Seventeen: Final term assessment
2
2
【References】
Fisher, Roger, William Ury and Bruce Patton. Getting to Yes: Negotiating Agreement Without
Giving in. Beijing: FLTRP, 2005.
【Assessment】
Class performance 60%, attendance 20% final term assessment 20%.
【Suggestions on Teaching Procedures】
The teaching procedures of this course include four major steps: warm-up activities, lecture,
interaction and assessment.
The warm-up activities are arranged before each formal lecture. The students are asked to
carefully read the confidential instructions to make clear the stance of their sides, to analyze the
interests of the other side and devise negotiation strategies and steps based on the nuclear ideas of
principled negotiation.
The course will be taken to advocate active learning, introducing the ideas of principled
negotiation theoretically and practically. The class will focus on simulated negotiations and the
analysis on those certain cases. In those cases, participants will take part in various activities
preparing for and doing the negotiation. Through practice, participants will actively grasp skills for
negotiation, and learn how to make decisions through analysis based on all necessary issues in
negotiation.
Class time will be usually used in the following work: (1) simulated negotiation; (2)debriefing to
analyze the assumed disputes and participants performance in simulated negotiations; (3) discussion
among all participants on their successful and unsuccessful strategies.
Teaching assessment can be done in a variety ways including in-class questions and discussion.
The main way is to grade participants’ performance in each simulated negotiation.
Written by Xue Xiaopeng
Authorized by Wang Lijuan
20
Syllabus for An Introduction to Linguistics
【Course Code】02241202
【Course Title】An Introduction to Linguistics
【Course Type】Optional
【Students】Juniors of English majors
【Teaching Hours and Credits】
Term course, 2 hours/week, 34 credit hours, 2 credits.
【Course Objectives】
Introduction to Linguistics is a course that aims at developing students’ basic understanding of
the nature and communicative functions of human language through the study of the fundamental
theories of linguistics, thus fostering a scientific attitude towards the internal structure of language
and its universal features. This course also gives an introduction to the approaches to linguistic
analysis through the multifaceted probe into English and other languages. Eventually students’
ability of doing higher level research of human language will improve.
【Teaching Procedures】
The teaching procedures of this course include four major steps: course preparation, lecture,
assignment, and assessment.
Course preparation will be completed through both teachers’ individual work and group work.
What should be covered in lectures will be decided in the group session and PPT for lectures should
be designed by teachers individually.
During a lecture, due attention should be paid to students’ thorough understanding of linguistic
concepts and theories besides the introduction of the fundamental theories of linguistics to them.
This course aims at broadening students’ mind and enhancing their interest in language research, and
eventually lays a solid foundation for their future exploration of related fields. Different teaching
methods and class activities, such as group discussion and book report are used to motivate students
to study and apply linguistic fundamentals into language analysis.
Students are encouraged to use the theories learnt in class to analyze language phenomena by
doing exercises. Also, students are given the opportunities to have seminars on certain research
topics to enhance their understanding of linguistic theories.
Teaching assessment can be done in a variety of ways. Teachers can get both in-class and
after-class feedback through questions, students’ presentation, exercises, quizzes and formal tests.
This will enable the teachers to check students’ understanding and mastery of what is learnt. The
form of the test will be both spoken and written.
【Teaching Requirements】
21
1)
2)
3)
4)
Teachers are responsible for teaching the most important concepts and theories, and are expected
to explain the profound things in a simple way so as to make it easy for students to grasp what
should be learnt. Teachers should attach great importance to students’ through understanding and
mastery of linguistic theories, especially the key terminologies, concepts and theories, as well as
the influential linguists and their works.
In the process of teaching this course, teachers should help students relate and apply linguistic
theories to their language learning experience.
Teachers should try every means to cultivate and enhance students’ ability of applying linguistic
theories to the analysis of certain language phenomena.
Teachers are expected to use flexible teaching methods by combing audio and visual means to
improve their teaching and arouse students’ interest. They can provide students with
opportunities of discussing, researching, asking questions, etc. to promote communication
between students and teachers. Once a week, the lectures of this course will involve the use of
multi-media teaching aids or PPT in teaching.
【Course Contents and Time Allocation】
Week
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Contents
Time
Allocation
CHAPTER 1. Invitations to Linguistics
2
CHAPTER 1. Invitations to Linguistics
2
CHAPTER 2. Speech Sounds
2
CHAPTER 2. Speech Sounds
2
CHAPTER 3. Lexicon
2
CHAPTER 3. Lexicon
2
CHAPTER 4. From Word to Text
2
CHAPTER 4. From Word to Text
2
MID-TERM EXAM
2
CHAPTER 5. Meaning
2
CHAPTER 5. Meaning
2
CHAPTER 7. Language, Culture, and Society
2
CHAPTER 7. Language, Culture, and Society
2
CHAPTER 8. Language in Use
2
CHAPTER 8. Language in Use
2
【Teaching Contents】
This course consists of linguistic theories and language phenomenon explanation. In particular, it
includes invitation to linguistics, speech sound, lexicon, from word to text, meaning, relationship
between language and culture, relationship between language and society, language in use, etc.
【Coursebook】
Hu Zhuanglin，An Introduction to Linguistics，Beijing University Press,2006.
【Assessment】Daily performance 10%, mid-term test 40%, final test 50%.
22
Syllabus for Intercultural Communication
【Course Code】02249102
【Course Title】Intercultural Communication
【Course Category】Compulsory
【Students】Sophomore Students of the English Major
【Teaching Hours & Credit Value】
One-Semester course, 2 hours of study per week, totaling 34 hours of study, 2 credits
【Course Objectives】
Intercultural Communication is a course that aims at making students get to know and understand
the basic ideas about intercultural communication, which is quite essential for English majors either in
their studies or in their future work. The course can also help students to improve their ability and
familiarize them with cultures, society and people of English-speaking countries and thus improve
their overall quality so that they could use English in a proper cultural way.
【Teaching Procedures】
The teaching procedures of this course include four major steps: course preparation, lecture,
assignment, and assessment. Course preparation will be completed before the class by teachers
individually on the basis of collecting and organizing necessary materials and making them into
multi-media devices. During a lecture, teachers will pay special attention to the students’
comprehension of each lecture and encouraged to use flexible teaching methods, such as inquiry
learning, task-based learning and discussion, to motivate students to learn creatively and
independently. Students will be asked to read corresponding materials given by teachers after each
class as assignments, and teachers will make students discuss them next class. Teaching assessment
can be done in a variety of ways. Teachers can get both in-class and after-class feedback through
questions, oral work, students’ presentation, reports, quizzes and formal tests. This will enable
teachers to check students' understanding of lectures.
【Teaching Requirements】
According to the Syllabus, students should be able to attain reading comprehension ability and
their understanding of figures of speech. In particular, students should be able to skillfully use major
reference books and the internet to solve both language problems and other problems independently.
The lectures of the course will involve the use of multi-media teaching aids or PPT in teaching.
【Course Contents and Time Allocation】
Week
Content
Time
Allocation
1
An Introduction to Intercultural Communication
2
2
Understanding Communication
2
3
Verbal Communication
2
4
Verbal Communication
2
5
Nonverbal Communication
2
6
Nonverbal Communication
Cross-gender Communication
2
7
23
2
8
Understanding Culture
2
9
Cultural Diversity
2
10
2
11
Cultural Influence on Perception
Culture Shock
12
Oral Presentation
2
13
Oral Presentation
2
14
Cultural Differences in Education
2
15
2
16
Cultural Differences in Etiquette and Protocol
Cultural Differences in Business Negotiation
17
Developing Intercultural Competence
2
2
2
【Teaching Contents】
This course covers theories and rules of interculural communication. Through case studies, it
introduces the features of different cultures and the communication styles and discusses the causes of
culture shock in order to improve students’ communication skills and the appreciation of culture.
【Coursebook】
Chang Junyue, Lu Chunmei. Intercultural Communication. Beijing: Beijing University Press, 2011.
【Assessment】
Quizzes 30%, oral presentation 20%, final exam written test 50%.
24
Syllabus for An Introduction to European Culture
【Course Code】02250102
【Course Title】An Introduction to European Culture
【Course Category】Compulsory
【Students】Sophomore students of the English major
【Teaching Hours & Credit Value】
One-Semester course, 2 hours of study per week, totaling 34 hours of study, 2 credits
【Course Objectives】
An Introduction to European Culture is a survey course which covers the cultural history of
western society from the ancient Greek time to the modern world. By learning this course, students
are able to understand the cultural background of the English language, broaden their scope of
knowledge, improve their aesthetic judgment and promote their creative thinking. The course also
aims at cultivating students’ communicative skills through various kinds of communicative activities
and improving students’ ability in listening comprehension, speaking, reading comprehension, and
writing, thus paving the way for their advanced studies in their junior and senior years.
【Teaching Procedures】
The teaching procedures of this course include four major steps: course preparation, lecture,
assignment, and assessment. Course preparation will be completed before the class by teachers
individually on the basis of collecting and organizing necessary materials and making them into
multi-media devices. During a lecture, teachers will pay special attention to the students’
comprehension of each lecture and encouraged to use flexible teaching methods, such as inquiry
learning, task-based learning and discussion, to motivate students to learn creatively and
independently. Students will be asked to read corresponding materials given by teachers after each
class as assignments, and teachers will make students discuss them next class. Teaching assessment
can be done in a variety of ways. Teachers can get both in-class and after-class feedback through
questions, oral work, students’ presentation, reports, quizzes and formal tests. This will enable
teachers to check students' understanding of lectures.
【Teaching Requirements】
According to the Syllabus, students should be able to attain reading comprehension ability and
their understanding of figures of speech. In particular, students should be able to skillfully use major
reference books and the internet to solve both language problems and other problems independently.
The lectures of the course will involve the use of multi-media teaching aids or PPT in teaching.
【Course Contents and Time Allocation】
Week
Content
Time Allocation
1
The First Civilizations
2
2
Ancient Greece I
2
3
Ancient Greece II
2
4
Ancient Rome I
2
5
Ancient Rome II
2
6
The Bible and Rise of Christianity
2
7
The Middle Ages
2
8
The Making of Renaissance
2
25
9
High Renaissance
2
10
The Reformation
2
11
The Baroque Age
2
12
The Age of Enlightenment
2
13
The French Revolution
2
14
Romanticism
2
15
Realism
2
16
Modernism and Other Contemporary Trends
2
17
Review
2
【Teaching Contents】
This course covers a cultural history of western society from the ancient Greek times to the
modern world. It introduces major historical events, the most distinguished cultural figures and the
most influential cultural achievements of each major time periods in the history of western
civilization.
【Coursebook】
Chang Junyue, Huang Jiefang. An Introduction to European Culture. Beijing: Beijing University
Press, 2011.
【Assessment】
Quizzes 30%, oral presentation 20%, final exam written test 50%.
26
Syllabus for An Introduction to Chinese Culture
【Course Code】02251202
【Course Title】An Introduction to Chinese Culture
【Course Category】Compulsory
【Students】Sophomore Students of the English Major
【Teaching Hours & Credit Value】
One-Semester course, 2 hours of study per week, totaling 34 hours of study, 2 credits
【Course Objectives】
An Introduction to Chinese Culture is a compulsory course that aims at helping the English
majors form a clear understanding of traditional Chinese culture, social values and ethics, by means of
a comprehensive introduction to Chinese culture. Students are expected to develop a keen insight into
perceiving cultural phenomena, evaluating cultural concepts and thus to cultivate a liberal cultural
attitude. Meanwhile they should learn to describe the essence of Chinese culture in English to meet
the needs of cross-cultural communication.
【Teaching Procedures】
The teaching procedures of this course include four major steps: course preparation, lecturing,
assignment, and assessment. Course preparation will be completed before class by teachers concerned
through collecting and organizing necessary materials and making them into PPT form. During a
lecture, teachers will pay special attention to the students’ comprehension of each lecture and they are
encouraged to use flexible teaching methods, such as inquiry learning, task-based learning and
discussion, to motivate students to learn creatively and independently. Students will be asked to read
corresponding materials given by teachers after each class as assignments, and teachers will make
sure that students discuss them next class. Teaching assessment can be done in a variety of ways.
Teachers can get both in-class and after-class feedback through questions, oral work, students’
presentation, reports, quizzes and formal tests. The final written exam includes both the achievement
test and essay questions.
【Teaching Requirements】
The course involves the use of multi-media teaching aids or PPT. Students are expected to
familiarize themselves with the relevant cultural background knowledge, and they are also encouraged
to produce reasonable explanations to certain cultural phenomena. During the learning process,
students
are
supposed
to
assist
the
teachers
to
complete
thematic
researches
and
information-collection. Students’ participation in class activities such as group discussion, thematic
presentation etc, is strongly encouraged. Through the course, students not only acquire basic cultural
knowledge, their awareness of inter-cultural communication gets strengthened and good learning
habits are gradually developed.
【Teaching Contents and Time Allocation】
Week
Content
Time Allocation
27
1
Chinese Mythology
2
2
Chinese Food & Tea Culture
2
3
Chinese Clothing Culture
2
4
Traditional Chinese Architecture
2
5
World Natural Heritage in China
2
6
World Cultural Heritage in China
2
7
Mid-term Group Presentation
2
8
Chinese Festivals and Folk Customs
2
9
10
Arts & Crafts
Painting & Calligraphy
2
2
11
Chinese Operas
2
12
Traditional Chinese Medicine
2
13
Chinese Philosophy and Religion I
2
14
Chinese Philosophy and Religion II
2
15
The Chinese Language
2
16
Chinese Literature
2
17
Review
2
【Teaching Contents】
This course covers fifteen thematic blocks related to language communication and cross-cultural
communication. High quality language input is guaranteed with plenty of authentic language material.
【Coursebook】
Self-compiled course book
【Assessment】
Quizzes 20%, mid-term presentation 20%, final exam written test 60%.
28