Download TOR Generic Communications Strategy

“Project Title”
Project Abbreviation
Terms of Reference for the development of a Communication Strategy for the <xxx>
Project
I.
Context:
* Information on<Country>;
* state of Climate Change in the <Country>;
* The <Country’s> AAP Project and the place of the Project in the Programme;
«Project objectives»
* significant links to other initiatives in the area of adaptation
* the role of communication in the fight against the negative impacts of climate change,
envisaged support to policies; presentation of legislation and regulations on the fight against
climate change; introduction of intervention instruments (financial, services – such as R&D – or
material) ; raising awareness of target groups on CC and the need to adapt; advocacy; and
mobilisation of partners.
* the overall objective of the communication strategy within the framework of the project;
expected outcomes and deliverables;
II.
Tasks of the consultant -
The group of consultants will be responsible for the following tasks:
The consultants will be responsible for the preparation of a National Climate Change
Communication Strategy for the <Country>.
The strategy will back up the various activities carried out as part of the fight against climate
change and the adaptation of local populations in the country. As such, the strategy will be
expected to contribute directly to the attainment of the following objectives:
- Support in the formulation of sustainable development policies that are resilient to the impacts
of climate change, both at the sectoral and multi-sectoral levels;
- Support in the drafting of laws and regulations governing policies on the fight against climate
change;
- Assistance in the introduction of groundbreaking, technical, institutional, financial and other
measures to contain global warming and its impacts;
- Awareness-raising and outreach activities;
- Advocacy activities directed at key development actors;
- Mobilisation of target groups.
-The strategy must tackle the various intervention thrusts in an integrated manner.
In line with the thrusts of the above-mentioned strategy, the main tasks of the consultant shall be
as follows:
1. Consult and provide an overview of CC adaptation projects carried out in the
country or region (notably AAP) as well as communication strategies used in the
country or region in question:
2. Selectively analyse existing documentation on the intervention area and on the
theme of the AAP Project;
3. Carry out consultations with key project actors and make an inventory of similar
projects and communications tools developed by the partners,
4. Develop a communication strategy for the project, making sure to:
 identify target audiences;
 identify key messages for each target audience;
 identify specific needs in terms of communication : active or passive
 identify available communication methods and means and those that ought to
be used by the project
 Link the target audiences to each of the communication means;
5. Draw up action forms to be used in communicating, and mobilising partners
around CC adaptation in the intervention area/theme (drawn from the
communication strategy developed).
6. Put forward a priority communication action plan to be implemented at the
national and local levels during the project intervention period,
7. Develop a media plan and identify suitable products and transmission channels
(press releases, press conference, editorial, articles in specialised journals,
interviews, TV or radio spot, etc…)
8. Provide assistance in the drafting of content for all planned communication
efforts.
9. Develop the project website while making sure to:
a) formalise needs linked to the services of the site so as to come up with
synthetic terms of reference for each service, including a specification of
needs
b) define a common technological framework and recommend suitable
technological solutions
c) draft terms of reference and develop the site and its services and/or monitor
external service providers mobilised, if any
10. Assist the PMU in drafting terms of reference and support the process involving
the empowerment of one or several communication agencies to implement the
communication plan.
11. Provide technical support in respect of the control of the quality of
communication efforts and products,
12. Draft memoranda of understanding with the main institutional and technical
partners involved in the fight against climate change;
III.
Expected deliverables:
Deliverables must clearly contribute to the attainment of the afore-mentioned communication
objectives and include in particular:
- a communication strategy, which recommends a set of key messages to be promoted among
target audiences at the central and local levels; define the means necessary for implementation
(media and communication tools), indirect and direct target groups (especially intermediate target
groups such as journalists and decision makers) and ultimate target groups (such as vulnerable
groups); the strategy’s monitoring and evaluation mechanism, the nature and conditions for the
forging of partnerships; a financing plan as well as a strategy for ensuring the sustainability and
institutionalisation of the actions carried out
- a communication plan, comprising the principal communication activities scheduled during the
project period.
- A teaching kit and a tool box for carrying out communication actions;
The terms of reference of the main activities that would be entrusted to service providers and
specialised agencies.
- a plan for mobilising institutional partners, specifying roles and conditions for envisaged
partnerships
- a project website, linked to the website of the Ministry with responsibility for the AAP project,
with specifications and functionalities on:
a. The type of content presented by the site, in particular if the site will be devoted
to activities relating to the AAP project in particular or to climate change in
general, including other projects in the area and the related publications
b. the target audience
c. the expected impacts and outcomes of the site on the target audience
d. The nature of messages and information to be conveyed by the site (general
information or information that is specific to an audience, region, etc.)
e. the format for managing and presenting data/information, as well as documents
made available online on the site
f. The architecture of the site and its main functionalities and services
g. the type of additional resources necessary: search and contact forms, collaborative
functions, etc.
h. the different languages used and solutions for managing use and multi-lingual
management of the site (automatic translation, content generation in each
language, etc.)
- reports and minutes of preparatory meetings and training workshops.
- a final report presenting the principal stages of the process, the work done, the lessons learnt as
well as recommendation towards the replication of the approach in other countries of the
programme.
IV.
Duration of the mission:
Three months.
V.
Presentation of the Contracting party’s technical bid
The bid shall include:
1.
2.
3.
4.
5.
An observation on the terms of reference.
A methodological note on how the mission will be carried out.
A detailed curriculum vitae;
Financial bid
Other references deemed to be useful.
VI.
-
VII.
Desired profile
A team made up of:
o An institutional communication expert;
o A media expert;
o A website development expert;
Experience in institutional communication in the areas of environment and
development
Familiarity with climate change desirable
Familiarity with the communication environment of the <Country>.
Familiarity with the drafting of terms of reference for communication agencies,
Experience in international events will be an added advantage
Very good summarising and drafting skills,
Deadline and where to submit bids:
Sealed bids shall be addressed or submitted to <contact>
Before xx/xx/xxxx; no bid shall be accepted after this date.