Download International Marketing

B.Com. DEGREE (C.B.C.S.S.) EXAMINATION, 2015
Fifth Semester
Core Optional 3 – International Marketing
(2013 Admission onwards)
Time: Three Hours
Maximum: 80 Marks
Part A (Short Answer)
(Answer all questions. Each question carries 1 mark)
1. Define international marketing
2. What is piggy backing?
3. Define marketing information system
4. What is open account transaction?
5. What is documentary letter of credit?
6. What are the four Cs of negotiation?
7. Explain European Economic Community.
8. What is differentiated global marketing?
9. What is import export code number?
10. What is bill of lading?
(1 x 10)
Part B
(Answer any eight questions. Each question carries 2 marks)
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Differentiate between shipping advice and shipping order
Explain EXIM policy.
State the objectives of UNCTAD.
What are the functions of Marian Products Export Development Authority?
What is the role of ECGC to support export promotion activities?
Discuss the need and importance of market segmentation.
Explain the stages of negotiation.
Explain the categories of law relevant to international market.
What is F.O.B?
What are the duties performed by commodity boards?
Differentiate between high-tech positioning and high touch positioning
Suggest guidelines for preparing a good international marketing research report
(8 x 2)
Part C
(Answer any six questions. Each question carries 4 marks)
23. What are the five approaches to global product planning?
24. What is transfer pricing? What is the main purpose of adopting transfer pricing in
international marketing?
25. Why it is important for an international marketer to study cultural environment?
26. Operating in international markets is much more complex than marketing domestically.
Comment
27. Explain letter of credit and its types.
28. Explain functions of Export Promotion Councils.
29. State the advantages of using merchant exporter to enter international market
30. Explain the documents related to payment.
31. List the various intermediaries in international distribution channel
(6 x 4 = 24)
Part D (Essays)
(Answer any two questions. Each question carries 15 marks)
32. Differentiate between domestic and international trade
33. Explain the objectives and functions of EXIM bank.
34. Describe the phases of international product life cycle. Explain how it helps in product
planning?
35. What are the constraints of international marketing?
(2 x 15 = 30)