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Persuasion Cheat Sheet Type of Persuasion Definition Example Ethos An appeal to a person’s sense of ethics/morals. To murder is to break one of the ten Ethical proof/ethos appeals to the heart and mind. commandments. Do the morally right thing, It is providing your audience with what is right abolish the death penalty. ethically and morally. Pathos An appeal to your audience’s emotions. Emotional Narrative: This little girl no longer has a home needs are based on three areas: physical needs due to the tragic effects of hurricane Katrina. (need for food, no physical pain) psychological Please send money! needs (love, self-respect) and social needs (freedom, acceptance from others. Logos An appeal to your audience’s sense of logic. Recent research shows that high school Logical proof/logos include: facts, illustrations, students that receive less than ten hours of statistics, specific instances, and testimonies. sleep a night have lower grade point averages. These will provide concrete evidence necessary for convincing your audience through reason. Propaganda Technique Definition Example Name Calling The name-calling technique links a person, or idea, to Communist, terrorist, bum, radical a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. Bandwagon The basic theme of the Band Wagon appeal is that (From Pepsi) Be part of the new generation. "everyone else is doing it, and so should you." Glittering Generalities Testimonials The Glittering Generality device seeks to make us Using words such as Justice, and Democracy, approve and accept without examining the evidence good, right, proper. Using a well know person to promote a product Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. Cher is endorsing a new line of cosmetics Plain Folks Speakers attempt to convince their audience that Presidents presenting themselves as common they, and their ideas, are "of the people." ordinary citizens. (Clinton eating at McDonalds) Fear A propagandist warns members of his/ her audience “We need law and order! Without it our country that disaster will result if they do not follow a can’t survive.” Adolph Hitler particular course of action. Euphemism The propagandist attempts to pacify the audience in Military action=War order to make an unpleasant reality more palatable. Collateral damage=people who have been This is accomplished by using words that are bland murdered and euphemistic.