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Towards a Social Media Strategy Canvas
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Social perception

Social perception is the study of how people form impressions of and make inferences about other people. We learn about others' feelings and emotions by picking up on information we gather from their physical appearance, and verbal and nonverbal communication. Facial expressions, tone of voice, hand gestures, and body position are just a few examples of ways people communicate without words. A real world example of social perception would be understanding that someone disagrees with what you said when you see them roll their eyes. Closely related to and affected by this is the idea of self-concept, a collection of one’s perceptions and beliefs about oneself.An important term to understand when talking about Social Perception is attribution. Attribution is explaining a person’s behavior as being based in some source, from his/her personality to the situation in which he/she is acting.Most importantly, social perception is shaped by individual's motivation at the time, their emotions, and their cognitive load capacity. All of this combined determines how people attribute certain traits and how those traits are interpreted.
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