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Diapositive 1 - LBGI Bioinformatique et Génomique Intégratives
Diapositive 1 - LBGI Bioinformatique et Génomique Intégratives

... expression patterns for thousands of genes in the E14.5 mouse embryo. The data, freely available on internet, are produced by large scale automated in situ hybridization (ISH) and are currently being annotated in another database (EURExpress.org). Our aim is to take advantage of this unique resource ...
The mitochondrial gene ATPase 6/8, an alternative for genetic
The mitochondrial gene ATPase 6/8, an alternative for genetic

... slight variation values from 17.2% (M. amazonicum vs M. acanthurus) to 23.6% (M. acanthurus vs M. carcinus). The intraspecific variation between the two populations of M. amazonicum ranges between 2.5 to 3.3% (media of 1.4%). The interspecific variation of ATPase 6/8 presents values much higher than ...
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Determination of Transgenic Loci by Expression FISH
Determination of Transgenic Loci by Expression FISH

... in the trans configuration. Because of the high intensity of signal at the transcription site, it was possible to remove spurious fluorescence or diffuse signal by establishing a threshold level for the images. Signal was verified by the single bright foci for each color present in most cells. The m ...
Unit 2 - Monroe Community College
Unit 2 - Monroe Community College

... than fraternal twins, this is likely due to heredity Adoption studies: examining the resemblance between adopted kids and both their biological and adoptive parents. ● adopted in infancy, raised without contact with biological parents ●if adopted kids resemble their biological parents on a trait mor ...
Gene Regulatory Network Discovery from Time-Series - kedri
Gene Regulatory Network Discovery from Time-Series - kedri

... promising regions of the problem space. 2.5 GA Design for Gene Subset Selection In the GA-based method for gene subset selection proposed here, each solution is coded as a binary string of N bits. A “1” in the ith bit position denotes that the ith gene is selected and a “0” otherwise. Each solution ...
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THE DNA DIET - Stellenbosch University
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CHS Honors Bio Final Exam Review Packet 2013
CHS Honors Bio Final Exam Review Packet 2013

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Genetics Study Guide- Be sure to review the chapters and your

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Basic Concepts of Genetic Improvement

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Slides - Celebrating the 20th anniversary of Swiss-Prot

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Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
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