• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
BOVINE GENOME MAPPING AT ROSLIN INSTITUTE
BOVINE GENOME MAPPING AT ROSLIN INSTITUTE

... The Roslin Resource Herd was established with the aim of identifying QTLs affecting characteristics commonly selected for in breeding programmes. The herd comprises of three generations of cross-bred cattle. The crosses are between the most widely used dairy breed, the Holstein-Friesian, and a popul ...
Genetics Problem Set #1
Genetics Problem Set #1

... Starting with a pure (homozygous) Black (B), Rough-haired (R) guinea pig, and mate it with a pure white (b) smooth (r) one. The genotypes of these P ‘s would be BBRR x bbrr. The gametes of these P ‘s would have one gene for each trait. All eggs are BR, all sperm are br. All F1 offspring are BbRr (Bl ...
Continuous and discontinuous variation
Continuous and discontinuous variation

... There have been a number of events in geological history (‘mass extinctions’) when all forms of life on Earth were reduced to around 1% of the previous community. These events are followed by rapid evolution and an increase in diversity, as species evolve to fill every available niche. The last such ...
Presentation
Presentation

... • The sex of sea turtles depends on both genes and the environment-eggs buried in warm climates = female; in cooler climates = male • Height is an example of a phenotype strongly affected by the environment. How might ...
Lesson1 sp2012 (online)
Lesson1 sp2012 (online)

... e. The ear you have is a result of a self pollination. What was the genotype of the parent? What information supports this conclusion? ...
Inherited Breast and Ovarian Cancer Study Brochure
Inherited Breast and Ovarian Cancer Study Brochure

... of breast cancer are diagnosed in American women. While most cancers occur by chance, some families develop cancer more frequently than one would expect by chance alone, possibly indicating a shared inherited (genetic) cause for the cancers. Increasing age, a family history of breast or ovarian canc ...
Supplemental Figure Legends Figure S1. Normal beta
Supplemental Figure Legends Figure S1. Normal beta

... (D) Expression of pentose phosphate pathway (PPP) genes in WWOX KO MEFs. RNA was purified from WWOX WT and KO MEFs cells (WT=3, KO=3) and real-time PCR (RT-PCR) was performed using Glucose Metabolism PCR Array (SAbiosciences), keeping a threshold of 0.4 as confidence value in the threshold cycle (Ct ...
Cultural Concepts Study Guide, Exam 1
Cultural Concepts Study Guide, Exam 1

... and monkeys. Include at least two distinctive traits for each of the four groups above that would be unique to that group. Demonstrate an understanding of any three of the major forces of evolution by explaining how they differ in method, yet can result in long-term changes to a population (evolutio ...
C. Would you expect cells treated with methotrexate to produce
C. Would you expect cells treated with methotrexate to produce

... Generally, offspring with chromosomal abnormalities such as these are not viable – they die early in development. Individuals with some chromosomal abnormalities, however, are able to survive. What factor determines the extent of the defect caused by a particular chromosomal abnormality (i.e., why a ...
CHAPTER 4
CHAPTER 4

... 0.12. There is no evidence of linkage even though both genes are in the X chromosome. 4-9. The frequency of recombination between the genes is 9/200 = 0.045, or 4.5 percent. 4-10. (a) They are not alleles because they fail to segregate; if they were alleles, all the progeny would be resistant to one ...
Dvouúrovňová evoluční optimalizace regulátorů
Dvouúrovňová evoluční optimalizace regulátorů

... When using grammatical evolution the resulting phenotype coded by one gene depends on the value of the gene and on its context. If a chromosome is crossed at random point, it is very probable that the context of the genes in second part will change. This way crossover causes destruction of the pheno ...
Karyotype Lab File
Karyotype Lab File

... 4. Suppose that karyotyping revealed that a person is not able to produce Enzyme A. The enzyme is needed for metabolizing Protein B. Without the enzyme, the person will develop a serious illness. How could the knowledge from this karyotype be helpful in preventing this disease? ...
2006-03_pombe-workshop_AmiGO_jlomax
2006-03_pombe-workshop_AmiGO_jlomax

... which of the three GO ontologies the term belongs to. P = biological process, F = molcular function and C = cellular component ...
Jordan Boyle`s lecture
Jordan Boyle`s lecture

... reversals and turns. • Exhibits sinusoidal body wave. • Forwards motion achieved by propagating body wave from head to tail. • Muscles only allow bending in 2D (dorsal / ventral). ...
- Center for the Study of Learning
- Center for the Study of Learning

...  verbal worse than performance IQ  1/4000 females are carriers of the full mutation; may have executive function impairment  accounts for 4-7% of people with a diagnosis of autism  ~33% of people with fragile X have an autism diagnosis  many others have “autistic-like behaviors” ...
A genome-wide association study of global gene expression
A genome-wide association study of global gene expression

... gene transcription will be helpful in mapping human disease genes. The many genome-wide association (GWA) studies currently underway are likely to identify multiple genetic variants that are associated with multifactorial traits. We anticipate that these variants will often reside outside of coding ...
Genetics
Genetics

...  The problems the people have are related to mistakes in their genetic code. Common genetic disorders are listed on pg. 345 – 348 and discussed in Ch. 14.  Video Link ...
Patterns of Inheritance  Chp 10
Patterns of Inheritance Chp 10

... Cystic fibrosis is caused by a recessive allele. If a healthy carrier and an affected individual have a child, what is the chance the child will be affected? A. 1/4 B. 1/3 C. 1/2 D. 3/4 E. 1 ...
Differential Gene Expression Differentially Expressed Genes
Differential Gene Expression Differentially Expressed Genes

... The FDR indicates the expected (average) proportion of ’discoveries’ (ie, rejected null hypotheses) that are ’false discoveries’ (ie, the null is really true). A rejected null corresponds to a gene identified by the test as ’interesting’, while a true null represents genes that are in reality biolog ...
Chapter 15 Assignment SOLUTIONS - kyoussef-mci
Chapter 15 Assignment SOLUTIONS - kyoussef-mci

... c. In reality, the genes for seed colour and seed shape in peas are said to be linked (i.e. on the same chromosome). Why do the alleles for seed colour and seed shape always segregate and assort independently? The alleles for seed colour always segregate and assort independently of the allele for se ...
Gigi Tevzadze
Gigi Tevzadze

... It may be said half-humorously that intellectual paradigms in philosophy replace one other every forty years, in any case, at least from the end of the nineteenth century. From the 1880s the heralds of a new paradigm are Nietzsche and Dilthey, in the 1920s Heidegger and Scheler, and in the 1960s Fo ...
Gregor Mendel and Genetics Review
Gregor Mendel and Genetics Review

... white-flowered, longstemmed plant, would all of the purpleflowered offspring also have short stems? Why or why not?  If Darwin knew of Mendel’s work, how might it have influenced his theory of evolution? Do you think this would have affected how well Darwin’s work was accepted?  Explain Mendel’s l ...
Concept Check Questions
Concept Check Questions

... colors in chickens? What phenotypes would you expect in the offspring resulting from a cross between a gray rooster and a black hen? ...
Cancer genetics, cytogenetics—defining the enemy within
Cancer genetics, cytogenetics—defining the enemy within

... until the era of molecular cancer genetics that this was substantiated in a number of human neoplasms, and particularly colon cancers6, and became more widely accepted. Also in the 1960s, we were able to use another fortuitous observation—that the bean extract phytohemagglutinin (PHA) was a lymphocy ...
Document
Document

... Cystic Fibrosis • Cystic Fibrosis (CF) is the UK’s most common, life-threatening, inherited disease. • CF affects vital organs in the body, especially the lungs and pancreas, by literally clogging them with thick, sticky mucus. • There is currently no cure for Cystic Fibrosis. • 7,500 babies, child ...
< 1 ... 404 405 406 407 408 409 410 411 412 ... 721 >

Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report