• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Small- and Large-Effect Quantitative Trait Locus
Small- and Large-Effect Quantitative Trait Locus

... sporulation efficiency can be performed in controlled environments that provide the statistical power to detect QTL with small-effect sizes. With this system, we previously identified four quantitative trait nucleotides (QTN) that have large effects on sporulation efficiency (Gerke et al. 2009). Here w ...
Standard PDF - Wiley Online Library
Standard PDF - Wiley Online Library

... Determination of the number and identities of all proteins encoded in the P. carinii genome will require its sequencing. ...
High grade B-cell lymphomas (HGBL): Altered terminology in the
High grade B-cell lymphomas (HGBL): Altered terminology in the

... - Frequently a nodal presentation, a certain degree of cytological pleomorphism, lower levels of MYC expression ...
Auxin Biosynthesis and Its Role in Plant Development
Auxin Biosynthesis and Its Role in Plant Development

... roles of auxin in plants is derived from studies on how plants respond to excess exogenous auxin. However, an equally important aspect of auxin biology is to characterize the developmental defects caused by auxin deficiency, which cannot be achieved without a clear grasp of auxin biosynthetic pathway ...
Auxin Biosynthesis and Its Role in Plant Development
Auxin Biosynthesis and Its Role in Plant Development

... Further evidence for the IAOx pathway comes from the observations that the cyp79b2 cyp79b3 double loss-of-function mutants show measurably lower levels of free IAA than wild type and display phenotypes consistent with lower levels of auxin at high temperatures (74). Further evidence supporting the I ...
Scoliosis Ethiopathonenesis: Changing Paradigms Through The
Scoliosis Ethiopathonenesis: Changing Paradigms Through The

... growth in the convex side of the apical vertebra can be thought to result from the existence of less pressure thereon, this situation is acknowledged as a result rather than a cause (27, 28). It is known that scoliosis patients have hypokyphosis. This is thought to be a result of anterior plates gro ...
Mendelian Genetics
Mendelian Genetics

... Mendelian Genetics How pea plants and humans mix it up ...
Regulation of limb bud initiation and limbtype
Regulation of limb bud initiation and limbtype

... as the limb progenitors differentiate, each individual tissue element attains a characteristic limb-type morphology that ultimately defines the constitution of the forelimb or hindlimb. This review focuses on contemporary understanding of the regulation of limb bud initiation and formation of limb-ty ...
Slides from Lecture 4
Slides from Lecture 4

... • Mutations are small, random changes (copying errors) • Many mutations have no effect at all, others are lethal. • In general, even though mutations often have negative immediate effects, they give evolution new material to work (or, rather, experiment) with. ...
gsea user guide
gsea user guide

... uses the 3 values in class_A and the 15 values in class_B to score the gene by its differential expression. In the signal-tonoise calculation, the mean and variance estimates for the gene are based on different sample sizes; a situation which it would be better to avoid. (If you wish, you can use ex ...
hermann joseph muller 1890—1967
hermann joseph muller 1890—1967

... in his thinking on evolution and genetics. This surprising evaluation makes more sense to those who know that at the time when Muller was an undergraduate, Morgan was strongly influenced by the ideas and work of Hugo DeVries, one of Mendel’s rediscoverers and the proponent of the mutation theory.5 T ...
Hermann Joseph Muller - National Academy of Sciences
Hermann Joseph Muller - National Academy of Sciences

... in his thinking on evolution and genetics. This surprising evaluation makes more sense to those who know that at the time when Muller was an undergraduate, Morgan was strongly influenced by the ideas and work of Hugo DeVries, one of Mendel’s rediscoverers and the proponent of the mutation theory.5 T ...
PPT
PPT

... 2-locus interaction For example: locus 1 is polymorphism in a transcription factor gene that affects protein binding affinity, locus 2 is in a binding site ...
FREE Sample Here - Find the cheapest test bank for your
FREE Sample Here - Find the cheapest test bank for your

... REF: Biological Explanations of Behavior OBJ: 1 TOP: 1.1 The Biological Approach to Behavior KEY: NEW 25. In a small population of sheep, the dominant male may produce many more offspring than the other males, spreading his genes. This is an example of: a. a physiological explanation. b. artificial ...
FREE Sample Here
FREE Sample Here

... REF: Biological Explanations of Behavior OBJ: 1 TOP: 1.1 The Biological Approach to Behavior KEY: NEW 25. In a small population of sheep, the dominant male may produce many more offspring than the other males, spreading his genes. This is an example of: a. a physiological explanation. b. artificial ...
Alternatively Spliced Genes
Alternatively Spliced Genes

... of removing intervening sequences (introns) from the nascent transcript (messenger RNA precursor, or pre-mRNA) (as depicted in •Fig. 1). The discovery of split genes in the viral genome and subsequent research in the field of pre-mRNA splicing have greatly advanced our understanding of mammalian gene ...
BIOL 105 S 2011 Ch 8 Practice Midterm Exam 2 110429.1
BIOL 105 S 2011 Ch 8 Practice Midterm Exam 2 110429.1

... PRACTICE MIDTERM EXAM 2 ...
General account of selection
General account of selection

... lated background against which selection operates. With respect to the immune system, considerable disagreement exists concerning the mechanism that allows the immune system to react selectively against nonself but not self components (e.g., Silverstein & Rose 1997). Numerous versions of learning th ...
Chapter 1: The Major Issues
Chapter 1: The Major Issues

... OBJ: 1 TOP: 1.1 The Biological Approach to Behavior KEY: NEW 26. The amygdala appears to be an important part of the brain for experiencing fear. Which of the following is an example of a functional explanation of fear? a. Describing the anatomical connections between the amygdala and other parts of ...
Rhizobium Nodulation Protein NodC Is an Important Determinant of
Rhizobium Nodulation Protein NodC Is an Important Determinant of

... butanol and quantitatively analyzed by using a TLC system in which the LCOs of R. leguminosarum bv. viciae are separated on the basis of the lengths of their oligosaccharide backbones (11). Expression of R. leguminosarum bv. viciae nodC or R. meliloti nodC led to the synthesis of lipochitin tetrasac ...
6. risk management plan
6. risk management plan

... Risk management plan .................................................................................................... 66 Risk of toxicity or allergenicity ...................................................................................... 66 Risks of insecticide resistance ................... ...
Duplication 12p and PallisterKillian syndrome
Duplication 12p and PallisterKillian syndrome

... FGFR2 as well as the GLI3 gene, all of which were within normal limits. BAC array comparative genomic hybridization was performed, and revealed a 12p13.31 microduplication and a 16p13.11 microdeletion. To further refine the breakpoint of microduplication, single nucleotide polymorphism (SNP) microarr ...
wmgenes2 - Cucurbit Breeding
wmgenes2 - Cucurbit Breeding

... they have dgdg genotype (Rhodes, 1986). The juvenile albino ja (Zhang et al., 1996b) gene causes reduced chlorophyll in seedling tissues, as well as leaf margins and fruit rind when plants are grown under short day conditions. The dominant gene Sp (Poole, 1944) causes round yellow spots to form on c ...
a complex voyage to the X chromosome
a complex voyage to the X chromosome

... complex localization to the X chromosomes and dosage compensation, suggesting that females carry all of the information necessary for MSL targeting (Kelley et al., 1995). This finding implies that specific sequence elements are associated with the X chromosome that distinguish it from other chromoso ...
GENETICS Lois E Brenneman, MSN, ANP, FNP, C Historical
GENETICS Lois E Brenneman, MSN, ANP, FNP, C Historical

... Phenotype: refers to the actual physical expression of the genes. Exam ple: where the person inherits one gene for blue eyes (b) from one parent and one gene for brown eyes from the other parent (B), the phenotype would be said to be that for brown eyes since that is the color which would be express ...
< 1 2 3 4 5 6 ... 721 >

Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report