Open Text Material Class VII Subject – Social Science Theme 2
... 3. Brand Image and Loyalty – Very few Surf Excel users would like to opt for a brand like Tide and Nirma just because it is cheaper. There was a time in 60s and 70s when the main target audience of advertisers were house-wives but this gave way to youth being the target of the ads. The focus then sh ...
... 3. Brand Image and Loyalty – Very few Surf Excel users would like to opt for a brand like Tide and Nirma just because it is cheaper. There was a time in 60s and 70s when the main target audience of advertisers were house-wives but this gave way to youth being the target of the ads. The focus then sh ...
A discussion on Communication Strategy
... An i-pod, with its consumer interface, i-tunes and so on meets desires (and creates loyalty)… ...
... An i-pod, with its consumer interface, i-tunes and so on meets desires (and creates loyalty)… ...
Public relations is particularly effective in building brand equity
... Public relations is particularly effective in building brand equity because of its ability to harness the power of third-party credibility to enhance brand awareness, brand loyalty, perceived quality and other brand associations that distinguish the brand from other market choices. The third-party c ...
... Public relations is particularly effective in building brand equity because of its ability to harness the power of third-party credibility to enhance brand awareness, brand loyalty, perceived quality and other brand associations that distinguish the brand from other market choices. The third-party c ...
Does the Use of Celebrities Make Advertising More Effective?
... image and reputation to maintain, their alliance with a brand tells the consumer The upsurge of sporting icons, film stars that the company is reputable and and music idols endorsing and advertising trustworthy. brands in recent years, and their influence on consumer purchasing, is well Marks and Sp ...
... image and reputation to maintain, their alliance with a brand tells the consumer The upsurge of sporting icons, film stars that the company is reputable and and music idols endorsing and advertising trustworthy. brands in recent years, and their influence on consumer purchasing, is well Marks and Sp ...
KotlerMM_ch10 - UMM Directory
... hot pizza, delivered to your door within 30 minutes of ordering, at a moderate price ...
... hot pizza, delivered to your door within 30 minutes of ordering, at a moderate price ...
Creative Approaches
... situations in which the advertising goal is to build resistance to attitude change against competitive attack Myth vs Reality Putting the facts straight ...
... situations in which the advertising goal is to build resistance to attitude change against competitive attack Myth vs Reality Putting the facts straight ...
Creative Approaches
... situations in which the advertising goal is to build resistance to attitude change against competitive attack Myth vs Reality Putting the facts straight ...
... situations in which the advertising goal is to build resistance to attitude change against competitive attack Myth vs Reality Putting the facts straight ...
ADVERTISING
... characters used in advertisements over a long period of time (Jolly Green Giant) ...
... characters used in advertisements over a long period of time (Jolly Green Giant) ...
SEM1_1.06 Endorsements and naming rights
... Manufacturers can benefit from the ‘halo effect' - some of the celebrity's glamour rubs off on the product Consumers are more likely to try and use a product that a celebrity endorses ...
... Manufacturers can benefit from the ‘halo effect' - some of the celebrity's glamour rubs off on the product Consumers are more likely to try and use a product that a celebrity endorses ...
The Product Lifecycle
... •Although the rates of change, and the length and intensity of each stage may vary, most life cycles follow roughly the ...
... •Although the rates of change, and the length and intensity of each stage may vary, most life cycles follow roughly the ...
1) Does subliminal adverting work? If so why? Yes this form of
... There are certain market events, which force the company to take such measures, which include unplanned or not forecasted market events like change in customer taste or arrival or a new ...
... There are certain market events, which force the company to take such measures, which include unplanned or not forecasted market events like change in customer taste or arrival or a new ...
Advertising_MarketingProcess_2
... Think of a brand (name, mark) for the product Identify its specific tangible and intangible characteristics. Be able to explain the rationale behind all these and present in class. ...
... Think of a brand (name, mark) for the product Identify its specific tangible and intangible characteristics. Be able to explain the rationale behind all these and present in class. ...
Sample Questions
... the marketer and the customer? a. sales promotion b. personal selling c. interactive marketing d. all of the above involve direct, real time interactions 5. A source’s credibility is determined by several factors. A source’s knowledge, skill, and experience is known as a. expertise b. believability ...
... the marketer and the customer? a. sales promotion b. personal selling c. interactive marketing d. all of the above involve direct, real time interactions 5. A source’s credibility is determined by several factors. A source’s knowledge, skill, and experience is known as a. expertise b. believability ...
Session-4
... 'small-b brand' defined as: name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition The industry/practitioner definition of a 'big-B brand': it is the amount of awa ...
... 'small-b brand' defined as: name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition The industry/practitioner definition of a 'big-B brand': it is the amount of awa ...
Advertising and Consumer Decisions
... In formative advertising- Influences you to buy a product by educating you about the product’s benefits. Comparative advertising- Compares qualities of two businesses Defensive advertising- Responds to claims by other businesses. Persuasive advertising- Appeals to your emotions but, provides no real ...
... In formative advertising- Influences you to buy a product by educating you about the product’s benefits. Comparative advertising- Compares qualities of two businesses Defensive advertising- Responds to claims by other businesses. Persuasive advertising- Appeals to your emotions but, provides no real ...
Advertising Appeals Power Point
... Types of Advertising Appeals 2 •The Numbers Game: An ad that uses statistics (like 3 out of 4) to convince you of a product’s value. ...
... Types of Advertising Appeals 2 •The Numbers Game: An ad that uses statistics (like 3 out of 4) to convince you of a product’s value. ...
Works
... that they are endorsing. Eg. Magic Johnson lost his endorsement deals when he announced in 1991 that he was HIVpositive. It wasn’t until July 2003 that he landed his first endorsement deal since the announcement. Closer home Pepsi severed its association with Azharuddin and Jadeja when they got embr ...
... that they are endorsing. Eg. Magic Johnson lost his endorsement deals when he announced in 1991 that he was HIVpositive. It wasn’t until July 2003 that he landed his first endorsement deal since the announcement. Closer home Pepsi severed its association with Azharuddin and Jadeja when they got embr ...
Advertising Techniques: The Power of Persuasion
... something should be done because the majority of people do it. ...
... something should be done because the majority of people do it. ...
Idol Promotion and Buying Intention(1)
... choosing target markets and getting, keeping , and growing customers through creating delivering, and communicating superior customer value. (Kotler, 2008). ...
... choosing target markets and getting, keeping , and growing customers through creating delivering, and communicating superior customer value. (Kotler, 2008). ...
Branding - Schoolwires
... identifies a product and distinguishes it from a competitor. • Product brands are trade names, brand names, brand marks, and trade characters. ...
... identifies a product and distinguishes it from a competitor. • Product brands are trade names, brand names, brand marks, and trade characters. ...
Crafting the Brand Positioning
... Act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. ...
... Act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. ...
Celebrity branding
Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity.