Category Salience Determines Implicit Attitudes Toward Black
... block, participants saw two category labels (e.g., BlackFemale + good) and were instructed that they should press the space bar whenever they saw a name or word that matched one of those categories. If a presented item did not match one of the categories, participants were told simply to allow the t ...
... block, participants saw two category labels (e.g., BlackFemale + good) and were instructed that they should press the space bar whenever they saw a name or word that matched one of those categories. If a presented item did not match one of the categories, participants were told simply to allow the t ...
VERBAL MEANS OF PERSUASION IN ENGLISH ADVERTISING
... are less than Ukrainian (the length of the word, its polysemy and sustainability of the form). The desired stylistic effect of advertisement message is made by alliteration, paronomasia and assonance. British and American advertisers play with phonetic form of words: Made to move. // Today. Tomorrow ...
... are less than Ukrainian (the length of the word, its polysemy and sustainability of the form). The desired stylistic effect of advertisement message is made by alliteration, paronomasia and assonance. British and American advertisers play with phonetic form of words: Made to move. // Today. Tomorrow ...
CH 20 PPT - WTPS.org
... Name of the advertiser(may include address, phone number and business hours) Provides instant recognition for the business Slogans used with the signature to create a distinct image for the company, its products or it mission ...
... Name of the advertiser(may include address, phone number and business hours) Provides instant recognition for the business Slogans used with the signature to create a distinct image for the company, its products or it mission ...
MD090.
... superlative form of adjective is very clear while its denotation is ambiguity and vague and there is hardly any objective standard to measure them by, so in advertising, advertisers would use many vague and subtle comparisons to contrast its promoted commodity with other brands. By doing so, adverti ...
... superlative form of adjective is very clear while its denotation is ambiguity and vague and there is hardly any objective standard to measure them by, so in advertising, advertisers would use many vague and subtle comparisons to contrast its promoted commodity with other brands. By doing so, adverti ...
Word magic: Selling the product through catchy phrasing and
... 13. Repetition: The repetition of key phrases, the product name or images in print. Most radio advertisements rely upon repeated phrases since there is no visual stimuli. Ex. Head-on commercials 14. Appeal to fear and prejudice: Often indirect, these appeals play upon our worst fears. It is commonly ...
... 13. Repetition: The repetition of key phrases, the product name or images in print. Most radio advertisements rely upon repeated phrases since there is no visual stimuli. Ex. Head-on commercials 14. Appeal to fear and prejudice: Often indirect, these appeals play upon our worst fears. It is commonly ...
Running head: AUTOMATIC ACTIVATION
... to test how Asylum-seeker stereotypes might unconsciously influence the behaviour of Britons. The participants were Psychology students (majority female) from 2 University sites in the Southeast of England. Firstly, these participants were first given a short news article to read, which either discu ...
... to test how Asylum-seeker stereotypes might unconsciously influence the behaviour of Britons. The participants were Psychology students (majority female) from 2 University sites in the Southeast of England. Firstly, these participants were first given a short news article to read, which either discu ...
ADVERTISING STRATEGy
... child that it will never come clean for the championship game, or a voice-over can be used to state the same message (the problem). Another parent or the announcer then introduces the benefits of the new laundry detergent (the interaction). The commercial ends with the proud parents taking their dau ...
... child that it will never come clean for the championship game, or a voice-over can be used to state the same message (the problem). Another parent or the announcer then introduces the benefits of the new laundry detergent (the interaction). The commercial ends with the proud parents taking their dau ...
Effective Marketing William G. Zikmund Michael d’Amico
... Creative process: generation of ideas and development of the advertising message or concept. Need to plan: The Appeal (central idea) ...
... Creative process: generation of ideas and development of the advertising message or concept. Need to plan: The Appeal (central idea) ...
Augmented Cognition: New Design Principles for Human
... experienced individuals in situations where available data is not properly interpreted. ...
... experienced individuals in situations where available data is not properly interpreted. ...
Consumer Behavior: People in the Marketplace
... Advertising Appeals • Emotional Appeal Persuasion based on non-logical, nonintellectual aspects of viewer's personality. Appeals to feelings rather than reason. Self-preservation (strongest motivator of human behavior), Lifestyle, Power, Prestige, Good taste, Status/Class, Patriotism, Security, Fea ...
... Advertising Appeals • Emotional Appeal Persuasion based on non-logical, nonintellectual aspects of viewer's personality. Appeals to feelings rather than reason. Self-preservation (strongest motivator of human behavior), Lifestyle, Power, Prestige, Good taste, Status/Class, Patriotism, Security, Fea ...
Theories of Development
... something can change from form to another – Centration: the ability to focus only on one aspect or feature at a time (counter task) e.g. When asked if the long row of 6 counters had more counters than the 6 counters bunched up this 5 year old would say yes (counter task) – Reversibilty: the ability ...
... something can change from form to another – Centration: the ability to focus only on one aspect or feature at a time (counter task) e.g. When asked if the long row of 6 counters had more counters than the 6 counters bunched up this 5 year old would say yes (counter task) – Reversibilty: the ability ...
File
... spreads from one specific stimulus to other stimuli that resemble the original (responding to any bell sound, no matter what pitch) ...
... spreads from one specific stimulus to other stimuli that resemble the original (responding to any bell sound, no matter what pitch) ...
MKM803Chapter6
... key success factor so that target audience retains the brand position. Involves consistency across: ...
... key success factor so that target audience retains the brand position. Involves consistency across: ...
Preparing Print Advertisements
... the readers’ attention, arouses their interest, and leads them to read the rest of the ad for a particular product or service. Responsible for 70% to 80% of ...
... the readers’ attention, arouses their interest, and leads them to read the rest of the ad for a particular product or service. Responsible for 70% to 80% of ...
22 - Purdue Psychological Sciences
... w Playing video games does not seem to improve your attention or perception ...
... w Playing video games does not seem to improve your attention or perception ...
Research Momentum: Latest Technologies From Microsoft Research
... Dedicated camera-display-speaker for remote stand-in Tailored to a single person Correct spatial cues ...
... Dedicated camera-display-speaker for remote stand-in Tailored to a single person Correct spatial cues ...
BNW advertising and persuasion 2
... something, we often choose welladvertised items -- the popular ones. ...
... something, we often choose welladvertised items -- the popular ones. ...
DEFINITIONS OF PROPAGANDA TECHNIQUES
... transferred to the person for whom the product is intended. ...
... transferred to the person for whom the product is intended. ...
A new framework for investigating cognitive sex differences
... quantitative tasks and visual-spatial tasks and females perform better at verbal tasks. ...
... quantitative tasks and visual-spatial tasks and females perform better at verbal tasks. ...
Advertise
... Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but ...
... Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but ...
Understanding and Interpreting the Activities of Experts: a Cognitive
... To achieve a robust interpretation of activities, the interaction of visual attention, active camera beha recognition, understanding, and knowledge from models, tasks, and context are being investigated. interaction of these modules is the essential mechanism for removing possible ambiguities from t ...
... To achieve a robust interpretation of activities, the interaction of visual attention, active camera beha recognition, understanding, and knowledge from models, tasks, and context are being investigated. interaction of these modules is the essential mechanism for removing possible ambiguities from t ...
Agenda 3.4 Balance Theory P-O-X Theory (or Balance theory
... Cognitive Dissonance Theory • Cognitive dissonance refers to unpleasant state when attitude and behavior are inconsistent Causes people to rationalize their behavior and bring their attitude into line with actions Why does Cognitive Dissonance Theory happen? • Effort Justification: People seek to ju ...
... Cognitive Dissonance Theory • Cognitive dissonance refers to unpleasant state when attitude and behavior are inconsistent Causes people to rationalize their behavior and bring their attitude into line with actions Why does Cognitive Dissonance Theory happen? • Effort Justification: People seek to ju ...
- Birkbeck, University of London
... Frawley is correct to stress the importance of control in cognitive processing, and the essence of his proposal — that disorders of cognition can result from either within-module or between-module breakdown — is an interesting and potentially important contribution to cognitive science. However, Fra ...
... Frawley is correct to stress the importance of control in cognitive processing, and the essence of his proposal — that disorders of cognition can result from either within-module or between-module breakdown — is an interesting and potentially important contribution to cognitive science. However, Fra ...
You - Ashton Southard
... › Ex. To associate names with faces, memory improves with mention of relevant facts about those individuals (they were wearing a funny hat or they had long red hair) When older adults are directed to use the memory strategy of elaboration during both study and retrieval, the difference between you ...
... › Ex. To associate names with faces, memory improves with mention of relevant facts about those individuals (they were wearing a funny hat or they had long red hair) When older adults are directed to use the memory strategy of elaboration during both study and retrieval, the difference between you ...