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Cognitive Determinants of Health Behavior
Cognitive Determinants of Health Behavior

... those performing and not performing behaviors. The focus is on the cognitions or thought processes that intervene between observable stimuli and behavior in real-world situations (Fiske and Taylor, 1991). This approach is founded on the assumption that behavior is best understood as a function of pe ...
The Effect of Self-Construal and Regulatory Focus on Persuasion
The Effect of Self-Construal and Regulatory Focus on Persuasion

... risk that is perceived to be high will sensitize consumers to focus on the possible negative outcomes and on vigilance (Lee and Aaker 2004), which is consistent with a prevention focus. Conversely, when perceived risk is low, the findings by Aaker and Lee (2001) should be replicated. Three studies ...
2. Chapter Two – Literature Review of Affective Advertising 2.1 Introduction
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... why people smoke – even when they are aware of the health-risks associated with smoking – ultimately lies with the individual. The optimistic bias belief may be one factor which can help explain why people engage in a behaviour which has undesirable effects on their health, regardless of having info ...
Theoretical models of health behavior and workplace self
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... measured and how they combine to form behavioral intention. On the negative side, much of the research on the TRA has been confimed to predicting behavior intention rather than aatual behavior (Baranowski, 1992-1993). More recent versions of both the HBM (Rosenstock, Strecher, & Becker, 1988) and th ...
Theories and Applications of Aversive Conditioning
Theories and Applications of Aversive Conditioning

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social marketing and distracted driving
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Theories of fear acquisition: The development of needle phobia in
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... Muris et al., 2003). Information-induced fear may result in avoidance of the particular stimulus or situation, thus reducing the chance of correcting erroneous expectations. For example, Field & Lawson (2003) demonstrated that children are more reluctant to approach an animal associated with negativ ...
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... avenue for prevention of disease. The development of effective educational programs that will achieve this expected outcome is vital in societal efforts to control disease. Studies have shown that increasing knowledge may not always change risky behaviors. Attention to other individual traits relate ...
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ATTITUDESANDPERCEPTION
ATTITUDESANDPERCEPTION

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Social marketing
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Theory of Planned Behavior - Health Communication Capacity
Theory of Planned Behavior - Health Communication Capacity

... program implemented between 2008 and 2012 that incorporated elements of the Theory of Planned Behavior. Through community outreach and television and radio spots, COMMIT sought to increase perceptions that bednets are the socially sccepted approach for avoiding malaria, foster people's confidence in ...
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Fear appeal

A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then describes a suggested form of protective action.It is assumed that through a fear appeal the perception of threatening stimuli creates fear arousal. The state of fear is believed to be an unpleasant emotional state that involves physiological arousal that motivates cognitive, affective, and behavioral responses directed towards alleviating the threat or reducing fear. There are many different theoretical models of fear appeal messages. They include: the extended parallel process model, the drive theory, the subjective expected utility theory, the protection motivation theory, the health belief model, the theory of reasoned action, and the transtheoretical model. These models are widely used in substance abuse campaigns, sexual health programs, and many other general health contexts. The persuasive effect of fear appeals is thought to be influenced by several factors such as individual characteristics, self-efficacy, perception of norms, fear strength, perceived threat, perception of treatment efficacy, and defense mechanisms. Mixed results have been produced from studies that attempt to demonstrate the effectiveness of fear appeals for behavior modification, and a recent meta-analysis recommended extreme caution in the use of fear appeals.
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