Advertising Fashion
... Targeting a Customer o Demographics (age, sex, race, education levels, income levels, location) o Psychographics (lifestyle, attitudes, values, habits) o Understanding who the customer is and what they do helps target the customer for a product ...
... Targeting a Customer o Demographics (age, sex, race, education levels, income levels, location) o Psychographics (lifestyle, attitudes, values, habits) o Understanding who the customer is and what they do helps target the customer for a product ...
Advertising
... Advertising • The typical person sees 250 commercial messages daily and more than two million of them by the time he or she is twenty-five years old. • Studying advertising and the strategies used by advertisers helps us to become more critical, insightful, and selective consumers. • When it comes t ...
... Advertising • The typical person sees 250 commercial messages daily and more than two million of them by the time he or she is twenty-five years old. • Studying advertising and the strategies used by advertisers helps us to become more critical, insightful, and selective consumers. • When it comes t ...
3.08
... Impression an ad will make on the average consumer in a target market Credibility Prestige Editorial environment of media vehicle Qualitative factor ...
... Impression an ad will make on the average consumer in a target market Credibility Prestige Editorial environment of media vehicle Qualitative factor ...
Writing About Advertising
... Avoid passive voice whenever possible. Be honest and fair and don’t mislead people. Provide claims and support the claims with evidence. Write the way people think; a down-to-earth approach works best. Before writing an ad, do research that will show why people buy your products or services. Keep it ...
... Avoid passive voice whenever possible. Be honest and fair and don’t mislead people. Provide claims and support the claims with evidence. Write the way people think; a down-to-earth approach works best. Before writing an ad, do research that will show why people buy your products or services. Keep it ...
Broadcasting Services (Commercial Radio Advertising
... Act means the Broadcasting Services Act 1992. advertisement means (a) material broadcast a substantial purpose of which is to draw public attention to, or to promote, directly or indirectly, an organisation, a product, service, belief or course of action; and (b) consideration has been provided by o ...
... Act means the Broadcasting Services Act 1992. advertisement means (a) material broadcast a substantial purpose of which is to draw public attention to, or to promote, directly or indirectly, an organisation, a product, service, belief or course of action; and (b) consideration has been provided by o ...
ADVERTISING
... characters used in advertisements over a long period of time (Jolly Green Giant) ...
... characters used in advertisements over a long period of time (Jolly Green Giant) ...
SEM 1 3.02 Promotion - winstonwatson37
... PRINT ADVERTISING/PUBLICATIONS • PUBLICATIONS: Materials that are printed on a regular basis ...
... PRINT ADVERTISING/PUBLICATIONS • PUBLICATIONS: Materials that are printed on a regular basis ...
Types and Techniques (Mechanisms) of advertising
... companies. This type of advertising must be based on fact. ...
... companies. This type of advertising must be based on fact. ...
Introduction to Advertising - Belle Vernon Area School District
... values in the industry • Clients demand the best production the budget allows ...
... values in the industry • Clients demand the best production the budget allows ...
ADVERTISING
... • Prime time – between 7 and 10 pm • 30 to 60 second spot • Appealing to large companies with widespread distribution • Directed to a specific audience ...
... • Prime time – between 7 and 10 pm • 30 to 60 second spot • Appealing to large companies with widespread distribution • Directed to a specific audience ...
3 - What Makes a Good Ad
... The paid-for promotion of a business’s goods and services over a variety of mass media to a target market of consumers ...
... The paid-for promotion of a business’s goods and services over a variety of mass media to a target market of consumers ...
Why use Outdoor/TSA (Transit Shelter Advertising)? As the
... Transit Shelter/Outdoor advertising is a very powerful way to reach people where they live, work and play each and every day. It is a media that is part of our everyday environment – and when used with creativity, it creates brand new ad spaces where none existed before. Whether your target audience ...
... Transit Shelter/Outdoor advertising is a very powerful way to reach people where they live, work and play each and every day. It is a media that is part of our everyday environment – and when used with creativity, it creates brand new ad spaces where none existed before. Whether your target audience ...
![[Advertising Industry Research Essentials] How Many](http://s1.studyres.com/store/data/002484108_1-a528fc0b1a88148d54ef2edc1fc93c07-300x300.png)
[Advertising Industry Research Essentials] How Many
... For more than thirty-five years journalists have been kicking around the number 1,518, variously stated as “1,600,” “2,000,” “between 1,500 and 1,600,” and recently exaggerated to “up to 3,000.” These numbers are unsubstantiated, and the citations never get more specific than “experts agree.” Expert ...
... For more than thirty-five years journalists have been kicking around the number 1,518, variously stated as “1,600,” “2,000,” “between 1,500 and 1,600,” and recently exaggerated to “up to 3,000.” These numbers are unsubstantiated, and the citations never get more specific than “experts agree.” Expert ...
Advertising
... Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt ...
... Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt ...
ADVERTISING
... than TV because we can see something that we like an we can look it up on the Internet. I think TV advertising can sometimes be good for information we need. I think it is easy to do ads for children. In my opinion the government has the right to forbid advertising for junk food and soda during chil ...
... than TV because we can see something that we like an we can look it up on the Internet. I think TV advertising can sometimes be good for information we need. I think it is easy to do ads for children. In my opinion the government has the right to forbid advertising for junk food and soda during chil ...
What is BADvertising?
... Advertising • Seeing is believing," we are told, but advertisements are created and composed, they are not candid photographs of real life. • Children are exposed to these false images from the cradle, but the process through which the ads come into being is not visible to the eye of a small child. ...
... Advertising • Seeing is believing," we are told, but advertisements are created and composed, they are not candid photographs of real life. • Children are exposed to these false images from the cradle, but the process through which the ads come into being is not visible to the eye of a small child. ...
Persuasive Strategies Notes- Sept 12-16
... Example-‐ Proactive “Everyone’s using it, and it works” Example – “Clean and Clear” ...
... Example-‐ Proactive “Everyone’s using it, and it works” Example – “Clean and Clear” ...
view summary - BAS Broadcasting
... Intrusive : Radio is linear, where consumers listen through commercials, unlike direct mail that quickly gets discarded after little more than reading a headline – if it is even opened. Only one commercial is heard at a time on R ...
... Intrusive : Radio is linear, where consumers listen through commercials, unlike direct mail that quickly gets discarded after little more than reading a headline – if it is even opened. Only one commercial is heard at a time on R ...
Advertising Futures
... breakfast cereal launched by Kelloggs.The aim: to build customerbrand relationships through play; and to increase association between enjoyment of ad and enjoyment of product. ...
... breakfast cereal launched by Kelloggs.The aim: to build customerbrand relationships through play; and to increase association between enjoyment of ad and enjoyment of product. ...
Web Banners - West Ashley High School
... Often employs animation, sound or video to maximize presence ...
... Often employs animation, sound or video to maximize presence ...
getting a tv commercial to air
... to the TV stations doesn’t mean the commercial just magically makes it to the air. There are still several steps that each ad must go through at the station level, all of which takes time. And that’s assuming all information has been correctly supplied. If the ad later needs to be pulled or changed ...
... to the TV stations doesn’t mean the commercial just magically makes it to the air. There are still several steps that each ad must go through at the station level, all of which takes time. And that’s assuming all information has been correctly supplied. If the ad later needs to be pulled or changed ...
A Major Disadvantage of Advertising On Television
... • Thesis:…we must admit that it does bring us some troubles. The serious one is that TV advertising has interfered people’s normal life. ...
... • Thesis:…we must admit that it does bring us some troubles. The serious one is that TV advertising has interfered people’s normal life. ...
Media options
... publication through either subscription or store purchase.’ (Belch & Belch, 1999) • primary circulation – committed to publication because they buy it • secondary readership • ABC (Audit Bureau of Circulations) ...
... publication through either subscription or store purchase.’ (Belch & Belch, 1999) • primary circulation – committed to publication because they buy it • secondary readership • ABC (Audit Bureau of Circulations) ...
Internet Advertising
... PPI – Pay Per Install Adware and Spyware Change homepage, spawn pop-ups, and insert advertisements into pages. ...
... PPI – Pay Per Install Adware and Spyware Change homepage, spawn pop-ups, and insert advertisements into pages. ...