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... Barriers to entry can be structural, legal, or strategic. Structural barriers to entry exist when incumbent firms have cost or marketing advantages that would make it unattractive for a new firm to enter the industry and compete against them. The interaction of economies of scale and market demand t ...
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Marginal utility

In economics, the marginal utility of a good or service is the gain from an increase, or loss from a decrease, in the consumption of that good or service. Economists sometimes speak of a law of diminishing marginal utility, meaning that the first unit of consumption of a good or service yields more utility than the second and subsequent units, with a continuing reduction for greater amounts. The marginal decision rule states that a good or service should be consumed at a quantity at which the marginal utility is equal to the marginal cost.
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