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What Is a Service?
What Is a Service?

... – offers a way to establish different features and appeal to different buying motives. ...
Product, Services, and Branding Strategy
Product, Services, and Branding Strategy

... Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Discuss branding strategy – the decisions firms make in building and managing their brands. Identify the four characteristics that affect the marketing of a service and the addit ...
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... Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Discuss branding strategy – the decisions firms make in building and managing their brands. Identify the four characteristics that affect the marketing of a service and the addit ...
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... Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Discuss branding strategy – the decisions firms make in building and managing their brands. Identify the four characteristics that affect the marketing of a service and the addit ...
Chapter 13
Chapter 13

...  Stages in NewProduct Development New products are the lifeblood of any organization New product ideas come from many sources: customers, employees, market researchers ...
Marketing and Advertising in E
Marketing and Advertising in E

... Targeting that uses information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual  collaborative filtering A market research and personalization method that uses custome ...
Chapter 7a
Chapter 7a

... to establish a relationship with a consumer and encourage purchases of its products or services Internet Marketing is using the Web -- as well as traditional channels -- to develop a positive, longterm relationship with customers, thereby creating a competitive advantage for the firm by allowing the ...
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Week 06 – Enhancing Business Intelligence

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Chapter 14 - Raritan Valley Community College
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... advertising of their product or line with channel partners  Pulling strategy— Generate consumer demand by promoting to final users who will then exert pressure on the distribution channel to carry the good or service, pulling it through the distribution channel ...
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Marketing 12e - Pride and Ferrell

... –A research method that attempts to maintain (control) certain variables while measuring the effects of experimental (uncontrolled) variables • Independent variable: acts on the dependent variable • Dependent variable: is affected by variations in the ...
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...  Search any unfamiliar selling site for the company’s address and phone and fax numbers. Call up and quiz the employee about the seller. Check out the vendor with the local chamber of commerce or better business bureau (bbbonline.org). Look for seals of authenticity such as TRUSTe.  Investigate h ...
Chapter 8
Chapter 8

... COPYRIGHT © 2002 by Thomson Learning, Inc. All Rights Reserved ...
The Competitive Environment
The Competitive Environment

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Consumer Behavior: People in the Marketplace

... How can we get more prospects to know and visit our site? How can we use marketing to spread word-of-mouth? How can we convert visitors into repeaters? How do we make our site more experiential and real? How can we build a strong relationship with our customers? How can we build a customer community ...
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... How can we get more prospects to know and visit our site? How can we use marketing to spread word-of-mouth? How can we convert visitors into repeaters? How do we make our site more experiential and real? How can we build a strong relationship with our customers? How can we build a customer community ...
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... Primary Functions of Marketing 1. Pricing: Assigning a value to products and services Price is determined on the basis of supply and demand Tickets to the Super Bowl are very expensive because demand is high. In 2013, the New York Jets chose to lower the prices on about 5,000 seats combined for seas ...
Chapter 5 - Auburn University
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...  Ask friends what they know . Find testimonials and endorsements in community sites and well – known bulletin boarder. find out what your rights are in case of a dispute . Consult consumer protections agencies and the national fraud information center (fraud.org) check consumerworld.org for a lis ...
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... to pay as they use, without having to pay upfront for HW and SW. • Cloud Marketing allows marketers to access their marketing resources and applications online as and when they need these • As 3rd party will be devoted to the maintenance of the platform and upgrading of applications, marketers no lo ...
Building Customer Relationships
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... What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape ...
Designing a Customer-Driven Marketing Strategy
Designing a Customer-Driven Marketing Strategy

... What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape ...
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... The mission statement now In 2002 Microsoft’s reads, "At Microsoft, we mission was "To work to help people and empower people businesses throughout the through great world realize their full software -- any potential.” time, any place, Evaluate and on any Microsoft’s new mission against device.” the ...
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...  A unit of the company that has a separate mission and objectives and that can be planned independently from other company businesses.  Can be a company division, a product line within a division, or sometimes a single product or brand. Copyright 2007, Prentice Hall, Inc. ...
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