PPT 2
... net revenues that a customer will generate over the period of his or her lifetime of patronage with a company. The information needed to calculate LTV is derived from transactions recorded in a customer database. Copyright© 2010 Pearson Education, Inc. Publishing as Prentice Hall ...
... net revenues that a customer will generate over the period of his or her lifetime of patronage with a company. The information needed to calculate LTV is derived from transactions recorded in a customer database. Copyright© 2010 Pearson Education, Inc. Publishing as Prentice Hall ...
Consumer Behavior: People in the Marketplace
... Can be Difficult, Time Consuming, Costly to Implement Difficult to Define SBUs & Measure Market Share/Growth ...
... Can be Difficult, Time Consuming, Costly to Implement Difficult to Define SBUs & Measure Market Share/Growth ...
Chapter 8 Implementing Strategies: Marketing, Finance
... information system (MIS) may be the most important factor in differentiating successful from unsuccessful firms. ...
... information system (MIS) may be the most important factor in differentiating successful from unsuccessful firms. ...
Document
... Business-Unit Strategy • Strategic Business Unit (SBU) – A division, product line, or other profit center within a parent company ...
... Business-Unit Strategy • Strategic Business Unit (SBU) – A division, product line, or other profit center within a parent company ...
NorCal GEO 2011 - Celantra Systems
... Chart of Accounts to be created (not covered in this presentation) Fundamentally the same as in R11.5.10 and previous versions (additional functions on sub-ledger control accounts see later slides) ...
... Chart of Accounts to be created (not covered in this presentation) Fundamentally the same as in R11.5.10 and previous versions (additional functions on sub-ledger control accounts see later slides) ...
4_04_kolbe
... Chart of Accounts to be created (not covered in this presentation) Fundamentally the same as in R11.5.10 and previous versions (additional functions on sub-ledger control accounts see later slides) ...
... Chart of Accounts to be created (not covered in this presentation) Fundamentally the same as in R11.5.10 and previous versions (additional functions on sub-ledger control accounts see later slides) ...
Chapter Objectives
... Step 5: Evaluate the Effectiveness of the Communication Program • Marketers use a variety of ways to monitor and evaluate the company’s communication efforts. • Sales promotion are the easiest to evaluate as they often occur over a fixed, short period • Advertising has delayed effects, more difficu ...
... Step 5: Evaluate the Effectiveness of the Communication Program • Marketers use a variety of ways to monitor and evaluate the company’s communication efforts. • Sales promotion are the easiest to evaluate as they often occur over a fixed, short period • Advertising has delayed effects, more difficu ...
basic16_ppt 199KB Sep 06 2010 10:46:10 AM
... 3. spend any amount to promote the product, provided it is not defined as unfair competition. 4. use any product message, provided it is not misleading or dishonest in content or execution. 5. use any buying incentive schemes, provided they are not unfair or misleading. ...
... 3. spend any amount to promote the product, provided it is not defined as unfair competition. 4. use any product message, provided it is not misleading or dishonest in content or execution. 5. use any buying incentive schemes, provided they are not unfair or misleading. ...
Chapter 16 - Personal homepage directory
... 3. spend any amount to promote the product, provided it is not defined as unfair competition. 4. use any product message, provided it is not misleading or dishonest in content or execution. 5. use any buying incentive schemes, provided they are not unfair or misleading. ...
... 3. spend any amount to promote the product, provided it is not defined as unfair competition. 4. use any product message, provided it is not misleading or dishonest in content or execution. 5. use any buying incentive schemes, provided they are not unfair or misleading. ...
Retailers
... audience with the hope that enough people will see the ad or commercial enough times to have an impression burned into their brains. • General advertising is not measurable and deciding whether the ads are effective or not is sometimes very subjective. ...
... audience with the hope that enough people will see the ad or commercial enough times to have an impression burned into their brains. • General advertising is not measurable and deciding whether the ads are effective or not is sometimes very subjective. ...
Building Customer Relationships - Marketing-Arafatmy
... Copyright ©2014 by Pearson Education, Inc. All rights reserved ...
... Copyright ©2014 by Pearson Education, Inc. All rights reserved ...
Chapter Eight
... b.A large number of people or organizations c. The authority to buy a product d.The willingness to use buying power e.The need for a specific product in a specific product category Copyright © Houghton Mifflin Company. All rights reserved. ...
... b.A large number of people or organizations c. The authority to buy a product d.The willingness to use buying power e.The need for a specific product in a specific product category Copyright © Houghton Mifflin Company. All rights reserved. ...
SLIDES: Chapter 5
... 1. Distinguish between customer behavior and consumer behavior. 2. Explain how marketers classify behavioral influences on consumer decisions. 3. Describe cultural, group, and family influences on consumer behavior. 4. Explain each of the personal determinants of consumer behavior; needs and motives ...
... 1. Distinguish between customer behavior and consumer behavior. 2. Explain how marketers classify behavioral influences on consumer decisions. 3. Describe cultural, group, and family influences on consumer behavior. 4. Explain each of the personal determinants of consumer behavior; needs and motives ...
Price
... adjusting prices is essential – Changes in an industry’s market structure both cause and create pricing opportunities Chapter 10 ...
... adjusting prices is essential – Changes in an industry’s market structure both cause and create pricing opportunities Chapter 10 ...
Chapter 7b
... and transactional data of groups and individuals at a Web site and attempts to derive general rules of behavior for visitors Collaborative filtering is where site visitors ...
... and transactional data of groups and individuals at a Web site and attempts to derive general rules of behavior for visitors Collaborative filtering is where site visitors ...
Chapter 1
... Surpassed population of baby boomers in 2010 Two Stages: 1) Those born in 1994 fit closer to the Teen cohort. 2) Those born in 1979 have established careers and started families. Purchasing power of $200 billion annually ...
... Surpassed population of baby boomers in 2010 Two Stages: 1) Those born in 1994 fit closer to the Teen cohort. 2) Those born in 1979 have established careers and started families. Purchasing power of $200 billion annually ...
Week 10 Integrated Marketing Communication
... business promotions, trade promotions or sales force promotions. • Rapid growth in the industry has been achieved because: – Product managers are facing more pressure to increase their current sales, – Advertising efficiency has declined, ...
... business promotions, trade promotions or sales force promotions. • Rapid growth in the industry has been achieved because: – Product managers are facing more pressure to increase their current sales, – Advertising efficiency has declined, ...
Market Planning
... Creating and Working with a Marketing Plan Written marketing plans encourage concrete objectives and strategies Operational plans focus on the day-today execution of the marketing plan A firm’s corporate culture determines much of its internal environment—the values, norms, and beliefs that i ...
... Creating and Working with a Marketing Plan Written marketing plans encourage concrete objectives and strategies Operational plans focus on the day-today execution of the marketing plan A firm’s corporate culture determines much of its internal environment—the values, norms, and beliefs that i ...
Online Marketing Research
... really need and what is feasible to offer. – Sometimes the company cannot provide the needed information because it is not available or due to MIS limitations. – MIS efforts are costly. Firms must decide whether the value of the insights gained from more information is worth the cost. Prentice Hall, ...
... really need and what is feasible to offer. – Sometimes the company cannot provide the needed information because it is not available or due to MIS limitations. – MIS efforts are costly. Firms must decide whether the value of the insights gained from more information is worth the cost. Prentice Hall, ...
Promotion and the Internet (cont`d)
... Public Relations — A broad set of communication efforts used to create and maintain favourable relationships between the organisation and its stakeholders. ...
... Public Relations — A broad set of communication efforts used to create and maintain favourable relationships between the organisation and its stakeholders. ...
Service Quality
... –Application of human and/or mechanical efforts directed at people or objects ...
... –Application of human and/or mechanical efforts directed at people or objects ...
Chapter 7 - Personal homepage directory
... – offers a way to establish different features and appeal to different buying motives. ...
... – offers a way to establish different features and appeal to different buying motives. ...
Copyright
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.Copyright is a form of intellectual property, applicable to certain forms of creative work. Under US copyright law, legal protection attaches only to fixed representations in a tangible medium. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rightsholders. These rights frequently include reproduction, control over derivative works, distribution, public performance, and ""moral rights"" such as attribution.Copyrights are considered territorial rights, which means that they do not extend beyond the territory of a specific jurisdiction. While many aspects of national copyright laws have been standardized through international copyright agreements, copyright laws vary by country.Typically, the duration of a copyright spans the author's life plus 50 to 100 years (that is, copyright typically expires 50 to 100 years after the author dies, depending on the jurisdiction). Some countries require certain copyright formalities to establishing copyright, but most recognize copyright in any completed work, without formal registration. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.Most jurisdictions recognize copyright limitations, allowing ""fair"" exceptions to the creator's exclusivity of copyright and giving users certain rights. The development of digital media and computer network technologies have prompted reinterpretation of these exceptions, introduced new difficulties in enforcing copyright, and inspired additional challenges to copyright law's philosophic basis. Simultaneously, businesses with great economic dependence upon copyright, such as those in the music business, have advocated the extension and expansion of copyright and sought additional legal and technological enforcement.