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job description E-commerce Web Analyst Cheltenham About Us
job description E-commerce Web Analyst Cheltenham About Us

... focuses on offering our customers around the world innovative, premium quality and affordable clothing and accessories across menswear, womenswear and specialist ranges. Superdry customers are loyal, varied and truly global, and are defined not by their age but by their attitude. Superdry was launch ...
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SitePal Whitepaper - Can Speaking Avatars Help Your Website?
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... Using an avatar* (an animated speaking character) to greet and guide visitors on your site has unique advantages and challenges. This article will introduce you to some proven benefits and pitfalls of using speaking characters to increase personalization, conversion, site traffic and time spent on a ...
Marketing 5.02
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A Concept for an Electronic Magazine
A Concept for an Electronic Magazine

... C++, as soon as the algorithms, the SQL queries and the HTML outputs were implemented and tested. By the use of C++ classes for encasing the database accesses and the HTML outputs this was possible at small expenditure of time. These CGI programs have the additional advantage not to be bound to a ce ...
Driving More Profitable Business Investments With Holistic
Driving More Profitable Business Investments With Holistic

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Chapter 09

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Use audience analytics to predict and identify patterns in

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e-Business B-9

... e-busi·ness (e' biz' nis) …the transformation of key business processes through the use of Internet technologies. Every aspect of our lives is being changed by the Web. Yet no area is going through a significant and speedy change like the business world is today. Businesses start to achieve real bus ...
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... – click (click-through or ad click) A count made each time a visitor clicks on an advertising banner to access the advertiser’s Web site. – click-through rate The percentage of visitors who are exposed to a banner ad and click on it. – click-through ratio The ratio between the number of clicks on a ...
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Data Mining Provides Retail Understanding

... transactional data, to demographics, to product sales based on seasons. But what do they do with it all once it is neatly organized into a database? The concept of data mining is just as it sounds. Companies drill holes through 0s and 1s to come up with relationships and patterns in customer habits. ...
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An Overview of Electronic Commerce

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Chapter 10

... Expanded Use of Radio-Frequency Identification (RFID) Technology Wal-Mart and other companies plan to implement RFID to track shipments through the supply chain. RFID uses an antenna and chip containing an electronic product code, which is embedded in a shipping pallet or cargo container. Electronic ...
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Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.There are two categories of web analytics; off-site and on-site web analytics.Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.Historically, web analytics has been used to refer to on-site visitor measurement. However, in recent years this meaning has become blurred, mainly because vendors are producing tools that span both categories.
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