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Doubling Down on Analytics: Using Analytic Results from Other Departments to Enhance Your Approach to Marketing
Doubling Down on Analytics: Using Analytic Results from Other Departments to Enhance Your Approach to Marketing

... applied to real-time predictive analytics enables you to provide a personalized visitor experience when a prospect returns to your website for the nth time this week. The same type of data and real-time predictive analytics can also drive you toward an integrated marketing approach that expands beyo ...
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2017 Small and Medium Business Routes to Market
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Redcats Group extends predictive analytics to all its brands
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... active customers worldwide – has been transformed into a single “Big Data” repository, and some fifty users in France are now able to access it. Previously, as Claire Fouquerand explains, this had not been possible: “Each brand used to have its own customer database, which was analysed using Base SA ...
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... improve customer acquisition and retention rates Value Drivers of a WEM Suite: Reduce cost and save IT resources. Web experience management provides a tool set which enables Marketing to take over website management, curbing the costs for IT. Enable Marketing to better do their job. As the business ...
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... You can also use IBM® Social Media Analytics to analyze billions of social media comments. With key behavioral, demographic, geographic, influencer analysis and advanced analytics discovery capabilities, IBM Social Media Analytics helps CSPs go beyond mere social media “listening.” You can use socia ...
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... generation of web applications: “The Web as a platform, Harnessing of the Collective Intelligence, Data is the Next Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Rich User Experiences”. A year later Musser and O’Reilly proposed a refined definition: “Web 2.0 is a s ...
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Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.There are two categories of web analytics; off-site and on-site web analytics.Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.Historically, web analytics has been used to refer to on-site visitor measurement. However, in recent years this meaning has become blurred, mainly because vendors are producing tools that span both categories.
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