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cv - Oscar Riveros
cv - Oscar Riveros

... • Social Media Channels created, Integration and in constant Optimization. (Facebook, Twitter, Youtube, LinkedIn, Blog) to reach and engage clients and potential niches. • Airborne 1 website revamp, enhancements and Search Engine Optimization (SEO) PR 4 to 5 in ...
Martin Burn
Martin Burn

...  SEO: Ensure that your website is on top for most of the search terms that are being used by your consumers ...
ALT Divorce - Digital Marketing Plan v2
ALT Divorce - Digital Marketing Plan v2

... your costs. These goals will be achieved by including CTA’s (Calls to Action) throughout the newsletters as well as asking direct questions (surveys work great for this) about the service they’ve received in the past, either from us or competitors. A common look and feel of the newsletters will be m ...
ALT Divorce – Digital Marketing Strategy
ALT Divorce – Digital Marketing Strategy

... your costs. These goals will be achieved by including CTA’s (Calls to Action) throughout the newsletters as well as asking direct questions (surveys work great for this) about the service they’ve received in the past, either from us or competitors. A common look and feel of the newsletters will be m ...
5 Tips to Turn Your Website into a Marketing Machine
5 Tips to Turn Your Website into a Marketing Machine

... search terms.  This relevance is calculated by criteria such as extent of keyword match and number of  sites linking to that website.  It is much more valuable to be listed highly in the organic results than in  the PPC advertisements.  ...
JOHN C. FERNANDEZ
JOHN C. FERNANDEZ

... IntraLinks brand and products, design campaigns and optimize for ROI and ROAS and lead generation. • Day-to-day updates and improvements to the main corporate IntraLinks website, as well as analytics efforts to improve site usability and lead conversion. • Launched corporate blog, and oversee conten ...
Appointment setting training
Appointment setting training

... (have a brand guideline or ‘style guide’ is a good start). The sheer volume, and quality of content will be beneficial for the business. Savvy sales reps can support the business by sharing information via social communities. Retweet company announcements, promoting content, engaging with their comm ...
JOB ROLE: Senior Digital Marketing Consultant – Web
JOB ROLE: Senior Digital Marketing Consultant – Web

... ideas and provide consultancy during client meetings as well as give analytical support on an ad-hoc basis. This opportunity will allow you to apply your range of digital marketing skills in a challenging and varied environment, working with exciting client websites in competitive markets across a r ...
Resume
Resume

...  Configured and maintained databases using MySQL and PHP Admin for all shopping carts and e-commerce sites  Conducted server administration tasks to multiple hosting accounts including domain management  Supervised and produced advertising and training videos to be showcased in business establish ...
Chapter 4: Marketing on the Web
Chapter 4: Marketing on the Web

... linked to another firm’s site – Affiliates receive compensation from the selling site’s brand in exchange for the referral • Cause marketing is a type of affiliate marketing program that benefits a charitable organization ...
CIT - University of Illinois at Chicago
CIT - University of Illinois at Chicago

... • Some of our algorithms are reported in (Liu et al. ICML2002; Liu et al. ICDM-2003; Lee and Liu ICML-2003; Li and Liu IJCAI-2003). • Our future work will focus on two aspects: • Deal with the problem when P is very small • Apply it to the bio-informatics domain. There are many problems there requir ...
intentionally left blank
intentionally left blank

... • Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” Introducing Remarketing: • When someone visits your website, you can drop a tracking cookie onto their computer. Later, when that individual is viewing other websites that utilize Google Ad ...
Pay Per Click Advertising
Pay Per Click Advertising

... Paid listings appear above the organic listings in search engine results such as Google, Bing, and Yahoo. Some companies spend thousands on search engine optimization efforts to have their organic listing show up just BELOW the paid listings. The organic listings are the free listings for search res ...
Untitled - Impac Systems Engineering
Untitled - Impac Systems Engineering

... There is some prep work necessary before Cadseek will work on a database of geometries. The first step is to scan and process CAD files to generate accurate, lightweight versions of each model in an index file. A team from the developer guides this effort. Later, software called Listener updates the ...
Chapter 6 - E-Commerce Marketing and Advertising Concepts
Chapter 6 - E-Commerce Marketing and Advertising Concepts

... • Other practices that degrade the results and usefulness of search engines include: • Link farms • Content farms • Click fraud ...
eMarketing Manager, Online Community and Portal Development
eMarketing Manager, Online Community and Portal Development

... The eMarketing Manager is a results-oriented individual with experience in e-Marketing and web site management, including database marketing strategies and internet-related promotions. The eMarketing Manager leads e-marketing efforts for industry focused B2B sites (IQ Communities) in strategic and c ...
Case Study Taboola Beats Search Ads, Driving 300% Higher Returns
Case Study Taboola Beats Search Ads, Driving 300% Higher Returns

... prospective customers that were closer to making a purchase. Taboola’s predictive technology, combined with third-party data from leading marketing intelligence partners, enabled CE TVs to promote each of its landing pages with the appropriate ...
Download Syllabus
Download Syllabus

... The course will cover the range of digital advertising and marketing channels as well as touch upon new and emerging channels and developments. Discussion will focus on strategies and metrics for success, measurement and optimization techniques, and planning and goal setting. Using a variety of prac ...
Business Development Suit
Business Development Suit

... • Search Engine Optimization is the process of improving the volume/traffic to a website from search engines. • The flow of the SEO Keyword Manager is save the keyword and then search for the keyword using the fields or alphabetical search • In the details page, go into the Site Pages page for the K ...
USING THE INTERNET FOR RESEARCH
USING THE INTERNET FOR RESEARCH

... FindLaw (http://www.findlaw.com/)  The world's most popular legal web site  Comprehensive set of legal resources on the internet for ...
CASE STUDY [ Auto Truck Group ]
CASE STUDY [ Auto Truck Group ]

... across all Internet marketing assets (tire tracks in dirt and gravel is a metaphor for the different types of work trucks Auto Truck manufactures). ...
Lowell Orelup Home Page
Lowell Orelup Home Page

... Works directly with clients and manages a cross-functional ...
Chris` Resume DOC
Chris` Resume DOC

... ─ Arbor-Nomics, Inc.: Local Atlanta based lawn care service that benefited from a complete site redesign with an emphasis on lead generation and now powered by pay-per-click traffic generating an average of 120 highly qualified leads per month, 80% of which convert to sales. ─ LocateADoc.com: Direct ...
Document
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... Case Study A national home services company was looking to generate additional lead volume at an efficient cost per lead (CPL) and cost per sale (CPS) rate. A desirable CPL target was set at $20 as well as a target CPS of ...
Surviving the Dotcom Shakeout
Surviving the Dotcom Shakeout

... • Examples: HOTorNOT.com, Quixtar, Paypal, Vindigo ...
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Search engine optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as ""natural,"" ""organic,"" or ""earned"" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
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