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Increasing the Effectiveness of Communications to Consumers
Increasing the Effectiveness of Communications to Consumers

... simply note the celebrity and the message position (i.e., a celebrity said smoking was bad) without carefully considering the actual health risks associated with smoking. According to the ELM (Petty and Cacioppo 1986b), the amount of thinking or “elaboration” put forth by an audience can be placed a ...
Slide 1 - rcgates.com
Slide 1 - rcgates.com

... LO 12.10 Factors that Govern Attraction and the Different Forms of Love ...
Not Like Me = Bad: Infants Prefer Those Who Harm Dissimilar Others
Not Like Me = Bad: Infants Prefer Those Who Harm Dissimilar Others

... All reported p values are two-tailed. Sixty-nine percent of 14-month-olds and 53% of 9-month-olds chose graham crackers; 31% of 14-month-olds and 47% of 9-month-olds chose green beans. Infants’ food choices did not influence their preference for helpers or harmers of similar or dissimilar targets (F ...
Intoxicated prejudice: The impact of alcohol consumption on
Intoxicated prejudice: The impact of alcohol consumption on

... increasing reliance on stereotypes. However, little work has investigated how alcohol affects intergroup evaluations. The current work sought to address the issue in the context of the correspondence between implicit and explicit measures of anti-Black attitudes. Participants were randomly assigned ...
BA Philosophy/BA Sociology PSYCHOLOGY OF SOCIAL BEHAVIOR
BA Philosophy/BA Sociology PSYCHOLOGY OF SOCIAL BEHAVIOR

... of mental states and immediate social situations. In Kurt Lewin's conceptual formula, behaviour can be viewed as a function of the person in the environment, B = f (P, E). In general, social psychologists have a preference for laboratory based, empirical findings. Social psychology theories tend to ...


... processes are mediators between contact conditions and bias (Wittig & Molina, 2000). People assimilate into their own group by assigning the same characteristics to themselves as they do the groups to which they belong (Clement & Krueger, 2000). Cognitive representations of one’s own group and group ...
A Decade of System Justification Theory
A Decade of System Justification Theory

... make a case for a contrary perspective. We challenge these conventionally accepted principles not because we think that they are unhelpful or incorrect or fail to capture the modal case, but because the many notable exceptions and deviations are instructive, revealing, and helpful for creative theor ...
Behaviour and Attitudes
Behaviour and Attitudes

... out why. Surely, we reasoned, convictions and feelings must sometimes make a difference. Indeed. In fact, what we are about to explain now seems so obvious that we wonder why most social psychologists (ourselves included) were not thinking this way before the early 1970s. We must remind ourselves th ...
The Irony of Harmony: Intergroup Contact Can Produce False
The Irony of Harmony: Intergroup Contact Can Produce False

... disadvantaged group. Following this procedure, participants completed a group-power manipulation check. Participants from both groups were then led into another room, where the intergroup interaction occurred. They were instructed to discuss three topics, each for 2 min. In the commonality-focus con ...
sample - Test Bank Corp
sample - Test Bank Corp

... Caucasian students, but not beyond that year. b. knowing that initial insecurity as a university freshman is normal and temporary improved academic performance through the end of the freshman year for African-American students, but not beyond that year. c. knowing that initial insecurity as a univer ...
Chapter 20: Attitudes and Social Influence
Chapter 20: Attitudes and Social Influence

... your uncle, however, you find yourself starting to agree with him. If a person as knowledgeable and respectable as your uncle believes it is important to vote, then perhaps you should, too. Later you find yourself eager to take part in the political process. You have adopted a new attitude because o ...
implicit nationalism as system justification: the case
implicit nationalism as system justification: the case

... might exposure to the media affect implicit associations? We believe that, regardless of the particular position endorsed by political pundits, the issues discussed tend to revolve around matters that are crucial to the national interest, and start with the latent assumption that the national system ...
Perceived Out-Group
Perceived Out-Group

... the redefinition of social identities to understand the means by which intergroup relations can be improved following a violent civil conflict. ...
LPPT-Ch07-ARS8
LPPT-Ch07-ARS8

... Elliot Aronson | Timothy D. Wilson | Robin M. Akert ...
My enemy`s enemy is my friend: Why holding
My enemy`s enemy is my friend: Why holding

... Balance Theory Like other cognitive consistency theories (e.g., Cooper & Fazio, 1984; Festinger, 1957), Heider’s balance theory (1946, 1958) proposes that individuals’ relationships are based on balanced attitudes held by both parties. The desire for consistency among one’s thoughts, feelings, and s ...
Processes of social influence through attitude change.
Processes of social influence through attitude change.

... l:rcolUes for the same variable are possible. For °xalUpIe, when thinking is constrained to be low, a ~a py state might lead to more attitude change than s~d state because emotion serves as a simple posi­ e cue (e.g., if I feel good, I must like it), but when thinking is unconstrained, a happy state ...
Values, attitudes, and norms
Values, attitudes, and norms

... psychological tendency, which is expressed by the evaluation of some entity with some degree of favor or disfavor (Eagly & Chaiken, 1993; 1998). An attitude does not exist until the individual responds evaluative towards an entity with affect, cognition, or behavior. Attitudes thus develop as a resu ...
Are ``implicit`` attitudes unconscious?
Are ``implicit`` attitudes unconscious?

... examples of lack of source awareness include studies on introspection. Wilson and colleagues argued that people often have no introspective access to the causes of their attitudes (e.g., Wilson, Dunn, Kraft, & Lisle, 1989). Thus, when people are asked to indicate why they like or dislike an object, ...
ACR 2007 Symposium Proposal - Association for Consumer Research
ACR 2007 Symposium Proposal - Association for Consumer Research

... “Revisiting Consumer Confidence: New Findings and Emerging Perspectives” Psychological confidence—that is, the general existential state of certainty or uncertainty—is a fundamental aspect of human judgment and thought. Indeed, considerable research now suggests that the confidence or certainty with ...
- Sydney Symposium of Social Psychology
- Sydney Symposium of Social Psychology

... social identity that arises from the individual’s chronic ongoing connection to the specific ingroup (e.g., Deaux, 2000). In addition, there is a failure to consistently distinguish between ingroup identification and other associations between the individual and the ingroup. Social identity is descr ...
Does neighbourhood context impact on attitudes to inequality and
Does neighbourhood context impact on attitudes to inequality and

... bottom decile in the UK rose by 0.9 per cent per annum compared with 2.5 per cent for those in the top decile, and the Gini coefficient rose from 0.29 to 0.32 (OECD, 2011). In part, this results from changes in the distribution of earned income, through rising inequality in individual wages and in h ...
Uncertainty, entitativity, and group identification
Uncertainty, entitativity, and group identification

... The social psychology literature is replete with uncertainty-related motives (Kruglanski & Webster, 1996; Sedikides & Strube, 1995; Sorrentino & Roney, 1999). However, uncertainty reduction theory has at least two features that diVerentiate it from related constructs: (a) uncertainty is not an invar ...
The Good Subject Motive and the Apprehensive Subject Motive: An
The Good Subject Motive and the Apprehensive Subject Motive: An

... damaging when it interacts with the total context of one experimental condition in one way and other conditions in other ways (internal validity threat). He made the point that the confusion which rules in the fields he reviewed might be just what one would expect if an uncontrolled·artifact were op ...
IIIA.Negative Peace - Society for the Study of Peace, Conflict
IIIA.Negative Peace - Society for the Study of Peace, Conflict

... Structure of Review: 1. Nonexperimental prejudice-reduction field research. ...
Attitudes - Ashton Southard
Attitudes - Ashton Southard

... Kerlinger suggested that the two ideologies of liberalism and conservatism do not exist in opposition to one another, but, rather are independent of one another  This model starts with social referents – the objects of social and political attitudes, such as abortion, real estate, trade unions, mo ...
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Carolyn Sherif

Carolyn Wood Sherif (1922–1982) was an American social psychologist who helped to develop social judgment theory and contributed pioneering research in the areas of the self-system, group conflict, cooperation, and gender identity. She also assumed a leading role in psychology both nationally as well as internationally. In addition to performing seminal social psychology research, Wood Sherif devoted herself to teaching her students and was recognized for her efforts with an American Psychological Association award named in her honor that is presented annually.She was born Carolyn Wood on 26 June 1922, the youngest of three children of Bonny Williams and Lawrence Anselm Wood, in Loogootee, Indiana. In 1945, she married fellow psychologist, Muzafer Sherif, with whom she had three children: Sue, Joan, and Ann Sherif. In July 1982, Carolyn Wood Sherif died of cancer at age 60 in State College, Pennsylvania.
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