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Contract: Fixed Term Maternity Cover (November 2015
Contract: Fixed Term Maternity Cover (November 2015

...  Provide guidance and support to all ‘client’ staff in the marketing and promotion of the area of activity for which they are responsible.  Manage the production of marketing materials, including leaflets, posters, flyers, brochures, etc.  Arrange the effective distribution of marketing, brochure ...
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... cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution. Emphasis is also placed on the strong relationship audience development has with marketing, as audience development is ...
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... will appear for a specific search and in which order those ads will show on the page through an ad auction where bids, ad quality and other technical elements determine each ad’s position in relation to the competitors. Advertisers pay when the ad is clicked (pay-per-click). Examples: Google Ads, Bi ...
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... A term used to define categories or codes for types of advertisers for spot placement and sales analysis purposes. (Examples: auto dealers, restaurants, banking institutions, etc.) ...
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... Knowing that in-market consumers spend less than five percent of their time conducting automotive research during the eightto-twelve weeks they are typically in the market to purchase a vehicle, serving online advertisements throughout their entire Web browsing experience is imperative. Consumers wh ...
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... cost technology, which is an advantage. On the downside, analogue circuits suer from temperature sensitivity, time drift and are more prone to external disturbances. This needs to be corrected by performing calibrations. Analogue methods are also more dicult to implement in integrated circuit tech ...
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... Digital marketing opened up an entirely new world. Marketers can now get instantaneous feedback via clicks, shares, and replies, and you have the ability to directly respond and drive customer action. But engagement is not a business objective — ultimately your audience interaction is proxy for real ...
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... Communication capability The medium’s effectiveness in conveying a particular type of message, depending on its technical features (e.g. color graphics) and lack of clutter. Medium reach The number of people who encounter or have been exposed to the medium, often expressed as a percentage of the tot ...
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... efforts by health advocates to make soda Public Enemy Number One are gaining traction. But marketers of the sugary drink still have to figure out how to sell it. The way the drink is being marketed, even as cities across the country are looking to crack down on soda – from Mayor Michael Bloomberg’s ...
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... maintained.    With  traditional  marketing  efforts  that  were  limited  to  print,  broadcast  and   support  media,  there  was  significantly  greater  control  over  the  content  audiences  were   exposed  to  due  to  the  limited ...
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... that make it easy for the right prospects to contact you. We offer the only program that sends your new leads right to your inbox or ReachEdge software. ...
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... 29. ____, in the context of digital communication, refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications. ...
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... Three-minute debate: You have been hired to develop and conduct a research study for a new upscale restaurant coming into your community. Your client wants to know how people in the community see the competition and what they think of the restaurant’s offerings. It uses an unusual concept that focus ...
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... younger children being read to by their parents, and older children reading alone). The researchers did, however, note a slight gender difference in their sample, in that the girls tended to read less than the boys in an average week (ibid: 304-5). Newman et al. (2007) reviewed gender-related findin ...
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... be criticized by people giving a critical analogy of this venue. Unfortunately the modern technology that is the main focus for this campaign, computers and the internet, isn’t most commonly used by people with helpful knowledge from this war. For example an eighty-year-old person is most likely not ...
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... predicted to continue as increased investment in ‘below the line’ activity, fuelled by improved customer intelligence, is likely to divert revenue from traditional above the line advertising. Addressing newspaper performance specifically, the decline in the number of titles circulating in the USA fr ...
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... Stiffness of the mechanical assembly is critical. If the physical relationship between the target optic and the point of interest changes during the measurement time, this is indistinguishable from actual motion. Vibration effects can be minimized by taking several measurements at one position and a ...
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Moriarty_8e_CRS_01

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TV and online ads

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Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.
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